The Home Depot Launches Online Gift Registry
Sweepstakes Offers Brides & Grooms, Dads and New Homeowners Chance to Win
ATLANTA, March 23 /PRNewswire-FirstCall/ -- Just in time for Father's Day and the start of the summer wedding season, The Home Depot(R), the world's largest home improvement retailer, today introduced the first-ever home improvement Online Gift Registry. Available at www.homedepot.com , Home Depot's new online registry allows customers to select everything from miter saws and pressure washers to barbecue grills and ceiling fans. While dads and prospective grooms are sure to applaud, the registry is designed for any number of gift-giving occasions, including weddings, birthdays, anniversaries, holidays and housewarmings. (Photo: http://www.newscom.com/cgi-bin/prnh/20040323/CLTU020 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20030502/HOMEDEPOTLOGO ) "Home Depot's Online Gift Registry is a resource for building and managing wish lists to celebrate special occasions," said John Costello, Home Depot's executive vice president of merchandising and marketing. "Like a gift card, a registry makes gifting practically foolproof. It allows the gift giver to choose from a recipient-approved list of items." The Home Depot Online Gift Registry offers some 9,000 items, including the ever-popular Home Depot Gift Card. Consumers can search for gift recommendations by price, occasion or category. Online gift registries are continuously updated and registrants receive e-mail notification as registered gift selections are purchased. Additionally, registrants can monitor or change their entries at any time. According to Costello, such features are especially attractive for brides and grooms as they can see what items have been bought and make necessary updates or changes to their wish lists following showers and other pre-wedding festivities. Additionally, Home Depot's Online Gift Registry offers family and friends the convenience of quick and easy selection, purchase and delivery options in a few simple steps. "Research shows that a growing number of couples are registering for wedding gifts together," said Shelley Nandkeolyar, Home Depot's vice president of interactive marketing and eBusiness. "They are blending practical items, such as power tools and small appliances, with the more traditional tabletop and silver selections." Last year alone, 2.4 million couples were married and $6 billion was spent through wedding registries, according to Conde Nast Bridal Infobank. To enhance awareness and recognition of its new Online Gift Registry, Home Depot is offering customers a chance to win everything in their registry, up to $4,500 in value. Beginning March 23, customers can enter the contest by creating their personal online gift registry at www.homedepot.com . In May, a winner will be chosen from each of three registry categories, including weddings, housewarmings and Father's Day. Home Depot's new Online Gift Registry is part of an expanded multi-channel marketing initiative designed to enhance Home Depot's appeal as a gift shopping destination. Last fall, Home Depot retooled its Web site and introduced its first holiday catalog as part of a broader call, click or visit strategy. According to Nandkeolyar, lifestyles have changed and so have consumer attitudes toward gifting. He cites the proliferation of online shopping and a surge in holiday gift card sales in recent years as key indicators of this attitudinal shift as time-pressed consumers seek alternative solutions. Founded in 1978, The Home Depot(R) is the world's largest home improvement specialty retailer and the second largest retailer in the United States, with fiscal 2003 sales of $64.8 billion. The company employs approximately 300,000 associates and has 1,731 stores in 50 states, the District of Columbia, Puerto Rico, eight Canadian provinces, and Mexico. Its stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones Industrial Average and Standard & Poor's 500 Index.RELATED LINKS
SOURCE The Home Depot
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