The Home Depot Launches Online Gift Registry

Sweepstakes Offers Brides & Grooms, Dads and New Homeowners Chance to Win

Registry Content

Mar 23, 2004, 00:00 ET from The Home Depot

    ATLANTA, March 23 /PRNewswire-FirstCall/ -- Just in time for Father's Day
 and the start of the summer wedding season, The Home Depot(R), the world's
 largest home improvement retailer, today introduced the first-ever home
 improvement Online Gift Registry. Available at , Home
 Depot's new online registry allows customers to select everything from miter
 saws and pressure washers to barbecue grills and ceiling fans. While dads and
 prospective grooms are sure to applaud, the registry is designed for any
 number of gift-giving occasions, including weddings, birthdays, anniversaries,
 holidays and housewarmings.
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     "Home Depot's Online Gift Registry is a resource for building and managing
 wish lists to celebrate special occasions," said John Costello, Home Depot's
 executive vice president of merchandising and marketing. "Like a gift card, a
 registry makes gifting practically foolproof. It allows the gift giver to
 choose from a recipient-approved list of items."
     The Home Depot Online Gift Registry offers some 9,000 items, including the
 ever-popular Home Depot Gift Card. Consumers can search for gift
 recommendations by price, occasion or category. Online gift registries are
 continuously updated and registrants receive e-mail notification as registered
 gift selections are purchased. Additionally, registrants can monitor or change
 their entries at any time.
     According to Costello, such features are especially attractive for brides
 and grooms as they can see what items have been bought and make necessary
 updates or changes to their wish lists following showers and other pre-wedding
 festivities. Additionally, Home Depot's Online Gift Registry offers family and
 friends the convenience of quick and easy selection, purchase and delivery
 options in a few simple steps.
     "Research shows that a growing number of couples are registering for
 wedding gifts together," said Shelley Nandkeolyar, Home Depot's vice president
 of interactive marketing and eBusiness. "They are blending practical items,
 such as power tools and small appliances, with the more traditional tabletop
 and silver selections." Last year alone, 2.4 million couples were married and
 $6 billion was spent through wedding registries, according to Conde Nast
 Bridal Infobank.
     To enhance awareness and recognition of its new Online Gift Registry, Home
 Depot is offering customers a chance to win everything in their registry, up
 to $4,500 in value. Beginning March 23, customers can enter the contest by
 creating their personal online gift registry at .  In May, a
 winner will be chosen from each of three registry categories, including
 weddings, housewarmings and Father's Day.
     Home Depot's new Online Gift Registry is part of an expanded multi-channel
 marketing initiative designed to enhance Home Depot's appeal as a gift
 shopping destination. Last fall, Home Depot retooled its Web site and
 introduced its first holiday catalog as part of a broader call, click or visit
     According to Nandkeolyar, lifestyles have changed and so have consumer
 attitudes toward gifting. He cites the proliferation of online shopping and a
 surge in holiday gift card sales in recent years as key indicators of this
 attitudinal shift as time-pressed consumers seek alternative solutions.
 Founded in 1978, The Home Depot(R) is the world's largest home improvement
 specialty retailer and the second largest retailer in the United States, with
 fiscal 2003 sales of $64.8 billion. The company employs approximately 300,000
 associates and has 1,731 stores in 50 states, the District of Columbia, Puerto
 Rico, eight Canadian provinces, and Mexico. Its stock is traded on the New
 York Stock Exchange (NYSE:   HD) and is included in the Dow Jones Industrial
 Average and Standard & Poor's 500 Index.

SOURCE The Home Depot