BOSTON, Aug. 12 /PRNewswire/ -- Like Sam Adams and Paul Revere leading the Colonists rejection of Britain's right to tax tea, the Life Is Sweet Enough Coalition today dumped 412 pounds of sugar (the average amount of sugar consumed annually by an American family of four) near the Boston Harbor to herald the beginning of the end of refined sugar's reign over America's diet. (Photo: http://www.newscom.com/cgi-bin/prnh/20030812/NYTU047 ) "The World Health Organization and the U.S. Department of Health and Human Services have warned us, and nutritionists have repeatedly implored us, about what parents have known all along: we can't keep eating too much refined sugars, or junk food and stay healthy," said Michael Jacobson, Executive Director of the Center for Science in the Public Interest, a nutrition advocacy organization based in Washington, DC. "It's about time we got serious about obesity. The Life Is Sweet Enough Coalition is showing remarkable corporate leadership in encouraging this new healthy revolution for Americans of all ages." The dumping of the sugar is the official launch of a year-long campaign to inspire consumers to take action through education and advocacy. Activities and information on a campaign web site will provide opportunities to petition the FDA to set a Daily Value for added sugar and to include this information on the Nutrition Facts label; to learn about healthy foods with low added- sugar; and to find other nutrition facts and information. The site will also include articles by well-renowned nutritionists; include information about local programs promoting healthy lifestyles for kids; and will ask individuals to support the Child Nutrition Incentives Act to improve nutrition in school lunches. For more information, see www.lifeissweetenough.org. "Kids take to the message immediately," said Dr. Charles Cappetta, pediatrician at Dartmouth Hitchcock Nashua, President of the NH Pediatric Society and head of Granite State Fit Kids, a program teaching 1,400 4th graders in Southern New Hampshire about healthy lifestyles. "Once you get them early, children can develop healthy habits that last a lifetime." Granite State Fit Kids is a seven-week program that teaches kids about their bodies and how to take care of them. It addresses the issues of nutrition, good choices about food and healthy snacks along with messages about the harmful effects of smoking and chewing tobacco. Granite State Fit Kids also includes "body workshops" on systems of the body including the heart, lungs, guts, brains and bones and the importance of physical activity and exercise. Honest Tea, the leading manufacturer of natural and organic iced tea, champions the educational campaign. "We are here to protest ingestation without representation," said Seth Goldman, President and TeaEO of the Bethesda, Maryland-based company. "Most Americans don't have any idea how much sugar they are putting in their bodies when they consume foods and drinks that are billed as 'healthy'. Let the word go forth to consumers and companies alike, that all Americans should be endowed with the unalienable rights of life, liberty and the pursuit of delicious-tasting foods that don't contain tons of sugar," Goldman added. "We hope this campaign gets consumers thinking and taking action when it comes to a healthy lifestyle. We also hope to instill a little more honesty when it comes to disclosing how much added sugar is in a product. In the coming months Honest Tea will start voluntarily disclosing how much added sugar there is in our bottled teas, and we will encourage other beverage companies to do the same." Joining the natural and organic tea maker are Annie's Naturals and Naked(R) Food-Juice. "This is exactly the kind of information America needs," said Annie Christopher, Founder and President of Annie's Naturals. "Families can all take part in healthier eating and lifestyle habits - so that adults aren't just dieting. Activities from cooking to gardening or biking can be part of this lifestyle change." Annie's Naturals is the best-selling brand of dressings and condiments in the natural foods market. Annie's Naturals joined the Life Is Sweet Enough coalition to emphasize how its commitment to using only the highest quality ingredients to make the best-tasting and healthiest sauces and condiments fits hand-in-glove with the message of reducing added sugars and increasing healthy lifestyles. Naked Food-Juice, the natural juice company with a pound of fruit in every pint and no added sugar- ever, joined the coalition as a way to get their 5-a- Day campaign and "no added sugar" message delivered more effectively to consumers. Since one 15.2 ounce bottle of Naked Food-Juice helps consumers get over half way to their five recommended servings of fruits and vegetables per day, the Naked Juice Company focuses on the delivery of nutrients and the associated health benefits derived from consumption of Naked juice. "There is a difference between the naturally occurring sugars found in wholesome, nutrient-dense Naked juices, and the refined, added sugars contained in nutrient-void products," said Erich Fritz, Chief Operating Officer of the Naked Juice Company. "People are compromising their health when they give up fruits and vegetables to avoid carbohydrates and natural sugars for fad diets, because they are also giving up the essential vitamins and minerals that work to nourish, heal and protect the body," he added. For more information on the Life Is Sweet Enough Campaign contact Living Out Loud Communications at (603) 228-2836 or (603) 763-5951.
SOURCE Honest Tea