LAWRENCEVILLE, N.J., Feb. 2 /PRNewswire/ -- Two years ago the Gartner Group identified a new form of e-business -- collaborative commerce -- which would emerge in the information technology (IT) world. Today, with dot-com failures on the rise and experts rethinking economic forecasts, "collaborative commerce" has quickly become much more than a simple business model for the new economy -- it's now a survival tactic. "e-Business will continue to evolve until all businesses are e-business. Only companies that learn to collaborate with partners, suppliers and customers will endure and prosper," said Lakshmi Narasimhan, president of Ramco Systems, a leading provider of enterprise application solutions and services for the collaborative commerce market worldwide. In the last 10 years alone, the Internet economy has grown from zero to over $100 billion. "As e-business traffic becomes heavier, more critical and more complex, partnerships and collaborations will make or break a company," he continued. According to the Gartner Group, c-commerce systems will, in fact, become the predominant business-to-business application model by 2004. By allowing for a fluid interaction among personnel, partners, customers, and information systems on the Internet, businesses will enjoy lower interaction costs, improved quality of products/services and increased trading velocities. A key element of this business model is identifying and forging the right partnerships and deploying the right technologies to meet rapidly changing market demands. Increasingly companies will need to seek partners who can offer their customers the freedom to make quick business decisions without being hindered by technology barriers. One example of this is Model-e -- a Softbank funded startup in California -- which plans to utilize the internet to allow customers to design their own cars. In addition, Model-e will make use of a widely distributed network of small manufacturers to actually build custom cars from concept to delivery in about 90 days. Such are the possibilities of collaborative commerce through the internet. "Collaborative commerce is not only about enabling transactions -- it's about enabling relationships as well," reminded Narasimhan. To do this, businesses will need to improve everything they do, and anticipate their customers needs before they need them. "These imperatives, while simply stated, are enormously difficult to implement," said Narasimhan, "but they will be central to making enterprises work." "You might say that the Internet has come full circle," said Narasimhan. "Originally created by universities as a means of sharing research and data among colleagues, it quickly evolved into a cyber-playground for computer users worldwide. Now, once again the focus will be placed on the sharing of resources." "We not only preach collaborative commerce to our customers -- we live it ourselves," said Narasimhan. "Ramco has built a vast network of best-in-class technology and solutions partners to deliver the most comprehensive and powerful solutions to our customers and introduce them to a whole new level of efficiency and value." Proof of Ramco's commitment to collaboration is their upcoming international series of events addressing the emerging market. The Ramco Value Net event will feature a keynote presentation by the Gartner Group and take place February 6 in New York's Crowne Plaza/Manhattan, February 8 at Boston's Hilton/Logan Airport, February 12 at Chicago's Westin/Michigan Avenue and February 14 at San Francisco's Marriot/Airport. For full program information and registration log on to http://www.ramco.com or contact Ramco Systems via e-mail firstname.lastname@example.org. Ramco is a leading provider of enterprise application solutions and services for the collaborative commerce market worldwide. Originally a division of Ramco Industries Ltd., Ramco Systems emerged as an independent company in 1999 and today employs over 1,300 software professionals and business analysts operating out its Chennai, India headquarters. With subsidiary companies in USA, Europe and Asia, Ramco Systems shares are listed on the Bombay Stock Exchange, Madras Stock Exchange, and National Stock Exchange in India. For more information visit the company's website: http://www.ramco.com.
SOURCE Ramco Systems