The Leading Hotels of the World Launches Leading Green Initiative World's Leader in Luxury Travel Is Among the First to Support Carbon

Neutral Efforts on a Corporate Level

    NEW YORK and BOULDER, Colo., April 23 /PRNewswire/ -- The Leading
 Hotels of the World, Ltd. the largest global luxury hotel brand, announced
 today the launch of the Leading Green Initiative. This innovative program
 will enable and encourage guests to make a conscious decision toward
 greener travel by actively supporting Sustainable Travel International
 (STI), the foremost non-profit organization in responsible tourism.
     The Leading Green Initiative is a carbon neutral program whereby The
 Leading Hotels of the World, Ltd. will directly absorb the cost to offset
 guests' energy consumption for stays at any of its 440 hotels worldwide.
     "We are extremely proud to be the first luxury hotel brand to provide a
 carbon offset program with STI. While many companies offer the opportunity
 for customers to voluntarily make donations, we feel strongly about taking
 a leadership position in environmental responsibility and setting the
 example. We are, therefore, delighted to be making the financial
 contribution on our guests' behalf," said Paul M. McManus, President and
 Chief Executive Officer, The Leading Hotels of the World, Ltd.
     "We will make a donation of 50� to STI for every night of a guest's
 stay when their reservation is made through, or when
 'Leading Green' is mentioned to any one of our worldwide voice reservations
 centers. The investment per guest represents 29.3 kilowatt-hours of
 electricity supplied by new wind and solar power, which equates to 33.7
 pounds of greenhouse gas emission reductions. The Leading Green Initiative
 is entirely underwritten by The Leading Hotels of the World, Ltd. corporate
 entity; prices have not been augmented to support this effort."
     Brian T. Mullis, President of Sustainable Travel International stated,
 "We are excited to be partnering with The Leading Hotels of the World to
 educate their guests and hotels to reduce their environmental footprint by
 the efficient use of energy and minimization of waste."
     "We are most pleased to see how seriously Leading Hotels executives are
 taking this partnership as they have already committed to offsetting the
 energy consumption of their upcoming annual Sales & Marketing Conference
 held in Stockholm May 9 - 12, 2007. A corporate donation will be made to
 STI to offset the energy consumption of all nearly 200 attendees, not only
 including accommodations, but also air transportation, meeting rooms and
 common areas," Mullis concluded.
     The Leading Hotels of the World and STI are evaluating a number of
 other programs, including sustainable tourism certification, travel
 philanthropy, and the potential implementation of environmental management
 systems by Leading Hotels. Additional information can be obtained by
     About The Leading Hotels of the World, Ltd.
     The Leading Hotels of the World, Ltd. is the prestigious luxury
 hospitality organization representing more than 430 of the world's finest
 hotels, resorts and spas, and is the operator of -- the online
 source for your luxury lifestyle. As the largest international luxury hotel
 brand, the firm maintains offices in 24 major markets across the globe.
     Since 1928, the company's reputation for excellence derives from the
 exacting levels of quality it demands of its members, each of which must
 pass a rigorous, anonymous inspection covering 1,500 separate criteria.
     High resolution images of member hotels are available for downloading
 at For reservations and information, visit
 or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin
 Islands, (800) 223-6800.
     About Sustainable Travel International
     STI ( is a not-for-profit
 organization whose mission is to promote sustainable development and
 responsible travel by providing programs that help travelers and travel-
 related companies protect the environmental, socio-cultural and economic
 values of the places they visit, and the planet at large.

SOURCE Leading Hotels of the World, Ltd.

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.