NEW YORK and BOULDER, Colo., April 23 /PRNewswire/ -- The Leading
Hotels of the World, Ltd. the largest global luxury hotel brand, announced
today the launch of the Leading Green Initiative. This innovative program
will enable and encourage guests to make a conscious decision toward
greener travel by actively supporting Sustainable Travel International
(STI), the foremost non-profit organization in responsible tourism.
The Leading Green Initiative is a carbon neutral program whereby The
Leading Hotels of the World, Ltd. will directly absorb the cost to offset
guests' energy consumption for stays at any of its 440 hotels worldwide.
"We are extremely proud to be the first luxury hotel brand to provide a
carbon offset program with STI. While many companies offer the opportunity
for customers to voluntarily make donations, we feel strongly about taking
a leadership position in environmental responsibility and setting the
example. We are, therefore, delighted to be making the financial
contribution on our guests' behalf," said Paul M. McManus, President and
Chief Executive Officer, The Leading Hotels of the World, Ltd.
"We will make a donation of 50� to STI for every night of a guest's
stay when their reservation is made through www.lhwgreen.com, or when
'Leading Green' is mentioned to any one of our worldwide voice reservations
centers. The investment per guest represents 29.3 kilowatt-hours of
electricity supplied by new wind and solar power, which equates to 33.7
pounds of greenhouse gas emission reductions. The Leading Green Initiative
is entirely underwritten by The Leading Hotels of the World, Ltd. corporate
entity; prices have not been augmented to support this effort."
Brian T. Mullis, President of Sustainable Travel International stated,
"We are excited to be partnering with The Leading Hotels of the World to
educate their guests and hotels to reduce their environmental footprint by
the efficient use of energy and minimization of waste."
"We are most pleased to see how seriously Leading Hotels executives are
taking this partnership as they have already committed to offsetting the
energy consumption of their upcoming annual Sales & Marketing Conference
held in Stockholm May 9 - 12, 2007. A corporate donation will be made to
STI to offset the energy consumption of all nearly 200 attendees, not only
including accommodations, but also air transportation, meeting rooms and
common areas," Mullis concluded.
The Leading Hotels of the World and STI are evaluating a number of
other programs, including sustainable tourism certification, travel
philanthropy, and the potential implementation of environmental management
systems by Leading Hotels. Additional information can be obtained by
About The Leading Hotels of the World, Ltd.
The Leading Hotels of the World, Ltd. is the prestigious luxury
hospitality organization representing more than 430 of the world's finest
hotels, resorts and spas, and is the operator of www.lhw.com -- the online
source for your luxury lifestyle. As the largest international luxury hotel
brand, the firm maintains offices in 24 major markets across the globe.
Since 1928, the company's reputation for excellence derives from the
exacting levels of quality it demands of its members, each of which must
pass a rigorous, anonymous inspection covering 1,500 separate criteria.
High resolution images of member hotels are available for downloading
at www.lhw.com/press. For reservations and information, visit www.lhw.com
or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin
Islands, (800) 223-6800.
About Sustainable Travel International
STI (www.sustainabletravelinternational.org) is a not-for-profit
organization whose mission is to promote sustainable development and
responsible travel by providing programs that help travelers and travel-
related companies protect the environmental, socio-cultural and economic
values of the places they visit, and the planet at large.
SOURCE Leading Hotels of the World, Ltd.