The Liquid-Plumr Hunky Plumrs Are Now Making House Calls

The Liquid-Plumr House Call Sweepstakes Will Give Consumers a Chance to Have Fun While Getting the Job Done

Apr 15, 2013, 15:02 ET from The Clorox Company

OAKLAND, Calif., April 15, 2013 /PRNewswire/ -- No one likes the idea of having to call a plumber. In an effort to help change the minds of Americans, the makers of Liquid-Plumr® products are  bringing their latest award-winning ad campaign to life by sending hunky plumbers to knock on five lucky winners' doors with offers to help with household problems — ranging from clearing a backed-up drain to climbing up on a ladder to clean a clogged gutter — and all with the promise of adding a little fun while getting the job done.

The Liquid-Plumr® House Call Sweepstakes[1] will award weekly grand prize winners with $1,000 in prize money, four hours of household project service from a vetted, qualified partner and a visit by two Liquid-Plumr hunky Plumrs. The five grand prize winners will be announced every Sunday, with daily prizes also being awarded. Consumers can enter the sweepstakes at Facebook.com/LiquidPlumr from April 15 - May 20, 2013.

"We believe many women have confidently embraced the opportunity take on any job – in or out of the house. However, we realize that something like a clogged drain, is not glamorous and most of us tend to delay tackling the problem.  That's why we're bringing a little entertainment and escapism to make the most out of the 'gross,' " said Jennifer McKnight, Liquid-Plumr brand manager. "Enter the Liquid-Plumr House Call Sweepstakes. Winners will enjoy the best of both worlds – some help to stay on top of her project list and some fun and fantasy while she gets the job done."

To support the sweepstakes, the makers of Liquid-Plumr® are employing an integrated marketing campaign. The portfolio-focused campaign includes a significant focus on digital and social mediums to connect with consumers in addition to print advertising and consumer promotions.

For more information and official contest rules, visit https://www.facebook.com/LiquidPlumr.

About Liquid-Plumr®
Liquid-Plumr® is a product from The Clorox Company. The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud® natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. Clorox's commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2012, The Clorox Company Foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $15 million. For more information, visit TheCloroxCompany.com.

Contact: Nicolette Harrod
(310) 854-8223
nharrod@talktocurrent.com

[1] NO PURCHASE NECESSARY. Open to residents of the 50 U.S. and DC, 18 and older. Starts 12:00:00 pm PT on 4/15/13 and ends 11:59 pm PT on 5/20/13.  Void where prohibited. See Official Rules for complete details. http://liquidplumr.digital-current.com/2013/housecall/officialrules.pdf

 

SOURCE The Clorox Company