BRISBANE, Australia, June 21, 2017 /PRNewswire/ -- Every once in a while a product comes along that can accurately and without hyperbole be described as being 'revolutionary' – a modern reinvention of the daggy fanny pack made popular in the 90's, the VIVRA pouch is one such product. It strikes the perfect balance between function and form by solving a significant problem created but ignored by global athleisure wear giants whilst not compromising on style and aesthetics.
The silhouettes, prints and fabrics utilized in athleisure wear means that the wearer is rarely able to properly carry their valuables and small personal items, such as their credit cards, keys and mobile phone, as the pockets in this type of clothing are either non-existent or too small to be functional.
Emily Bitkow (29) and Sarah Hua (33), young entrepreneurs from Brisbane, Australia, have managed to find the solution. "We, like most other women, used to carry a handbag, clutch or something similar. What we found though was that having to carry something around meant that we were never truly handsfree and it seemed to us to go completely against what athleisure wear was meant to be – clothing that allowed the wearer to be as mobile and active as they wanted to be. That's why we developed the VIVRA pouch," Ms Bitkow says.
With a patented bi-fold design the VIVRA is as ingenious as it is simple. It simply folds over the waistband of any garment without the need for any belts whatsoever and is snapped securely into place with special neodymium magnets – meaning that the VIVRA won't move an inch, even during rigorous physical activity.
Since its release in 2016 women across Australia, including celebrities, fitness identities and media personalities have been going crazy for the VIVRA. And the timing couldn't be better. There is no denying that fanny packs are back and taking the world by storm, often spotted on stars such as Kendall Jenner, Rihanna and Beyoncé.
"Another problem that we encountered is that we found it very difficult to find handbags or clutches that were made of fabrics or prints that actually matched our athleisure wear," Ms Hua says. "The durable and machine washable neoprene fabric that we selected keeps the VIVRA slim line, robust and water resistant and can be produced in styles, colors or designs that are only limited by our imagination. There is a VIVRA to suit any person, in any situation."
It appears that it's not just the athleisure wear industry that is embracing the VIVRA. "Whilst being an obvious fit into the athleisure wear industry, the VIVRA has also proven to be highly popular amongst travelers, young mothers, festival goers and virtually anybody who wants to carry, but at the same time forget that they are carrying, their personal items," Ms Bitkow says.
The VIVRA is available online at www.vivra.com.au in a variety of sizes and designs with a starting recommended retail price of AUD $44.95.
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SOURCE VIVRA International Pty Ltd