NEW ORLEANS, Feb. 24 /PRNewswire/ -- Glad(R) ForceFlex(R), the official
trash bag for New Orleans' Mardi Gras 2006, in partnership with New Orleans
native and New York starting quarterback Eli Manning and local organizations,
hosted the Glad ForceFlex Mardi Gras Clean-Up -- a major Uptown trash clearing
effort to help the city prepare for a clean and safe Mardi Gras celebration.
The clean-up event took place on Thursday, February 23, in preparation for
Fat Tuesday and its preceding weekend -- historically, the time period that
encompasses the largest parades of the celebrations. With the help of the
City of New Orleans Department of Sanitation and the Katrina Krewe, a
grassroots volunteer group that has contributed to the city's recovery by
conducting bi-weekly trash removals, The Glad Products Company also helped
organize and donated supplies for a mass clean-up effort that will occur on
Saturday, March 4, following the festivities.
Additionally, Glad distributed its ForceFlex trash bags -- which feature a
unique diamond texture that stretches around objects so they can be stuffed
with all kinds of Mardi Gras trash and debris -- to festival-goers,
encouraging them to do their part in keeping New Orleans clean. Glad
ForceFlex and Eli Manning also donated $10,000 to the Katrina Krewe in order
to assist the non-profit organization in its efforts to support the city's
revitalization efforts after the devastation caused by Hurricane Katrina.
"New Orleans is my heart and home," said Manning. "I'm proud to have
worked with Glad to be a part of this hands-on effort that is helping to
revitalize the tourism and culture of the city by supporting Mardi Gras."
Last year, via The Clorox Company Foundation, more than 1.2 million Glad
ForceFlex trash bags were donated for Hurricane Katrina clean-up efforts
throughout the Gulf region. To continue its aid, Glad donated an additional
150,000 ForceFlex trash bags to the city for pre- and post-Mardi Gras clean-up
efforts. In addition to the donation of much-needed supplies, the company was
among the first to sign on as a high-level sponsor of a Mardi Gras
tourism-targeted advertising campaign, an effort conducted by city officials
to help bolster economic development in New Orleans.
"We are so grateful that Glad ForceFlex stepped in to help provide
supplies and assistance for Mardi Gras and future clean-ups," said Becky
Zaheri, founder of the Katrina Krewe. "Keeping the city clean and safe during
Mardi Gras is crucial to welcoming visitors. These resources have helped
shine a spotlight on our mission, which will encourage many more volunteers to
participate after the party is over."
Glad ForceFlex Clean-Up Results
The Glad ForceFlex Mardi Gras Clean-Up and Manning mobilized volunteers.
In addition to the clean-up effort, Glad also worked closely with the City of
New Orleans in the sanitation maintenance and clean-up efforts surrounding
Mardi Gras festivities, which would otherwise have mounted a considerable
expense for the municipality.
"With hundreds of thousands of visitors expected to descend upon New
Orleans to revel in Mardi Gras this year, the celebration continues to be an
important component in the recovery of the city's tourism," said Veronica
White, municipal sanitation director for the City of New Orleans Department of
Sanitation, "The sponsorship of our tourism campaign, clean-up efforts
organized and product donated by Glad provided much needed relief in keeping
New Orleans as clean and safe as possible during Mardi Gras."
For the first time ever, float riders in every single parade were provided
with Glad ForceFlex trash bags to collect their own trash and make post-event
efforts easier on the City. In addition, The Glad Products Company encouraged
visitors and locals to do their part in keeping Mardi Gras as clean and safe
as possible, by passing out Glad ForceFlex trash bags to revelers at parades
including three of the most popular and well-attended parades -- Endymion,
Bacchus and Crescent City.
For information on Glad ForceFlex trash bags, visit www.forceflex.com.
About The Glad Products Company
The Glad Products Company is a subsidiary of The Clorox Company,
headquartered in Oakland, Calif. In addition to Glad(R) ForceFlex(R) trash
bags, the Glad lineup of products in the United States and Canada includes
freezer, food storage and sandwich bags; food wraps; outdoor, indoor and
recycling disposal bags; and GladWare(R) containers and ovenware. Glad
products are developed and manufactured under a joint venture agreement
between The Clorox Company, The Glad Products Company and The Procter & Gamble
About the Katrina Krewe
The Katrina Krewe is a volunteer co-op dedicated to cleaning litter and
debris from the streets of New Orleans. The Katrina Krewe has been successful
in attracting hundreds of volunteers from all over the region and of every
age, race, sex and profession to help with the twice-weekly clean-up efforts.
With the ever-growing support and encouragement of the citizens of New
Orleans, the Katrina Krewe has cleaned up neutral grounds, sidewalks, front
yards, parking lots and even corner lots -- wherever there is a need. For
more information, visit www.cleanno.org.
About the City of New Orleans Department of Sanitation
The City of New Orleans Department of Sanitation is responsible for
city-wide clean up and sanitation management. Each year, hundreds of workers
from the Department of Sanitation take to the streets of New Orleans to clean
up during and after Mardi Gras. In addition to implementing a variety of
public services from recycling programs and community clean-up events each
year, the Department of Sanitation helped launch the "Imagine It Clean"
Campaign in January 2004. The campaign is a five-year public service marketing
initiative developed to shift the attitudes and behavior among New Orleans
residents from the perception that trash and litter are not a concern to
believing that trash and littering have a negative impact on the city and its
residents. The initiative also hopes to challenge local businesses and
community groups to get involved through clean-up events, educational
programs, donations, or adopt-a-neighborhood opportunities.
SOURCE Glad Products Company