New Dos Equis Ads to Air Nationally During Primetime Programming
"There's been a tremendous response to this campaign since its inception and we are thrilled to share The Most Interesting Man with consumers on a national level. Through the Most Interesting Man, consumers can see what it means to live a more interesting life," said
The Most Interesting Man in the World campaign was introduced in 2007, and established a distinctive and memorable personality in the premium beer category. Since the campaign's inception, consumers have been drawn to its aspirational messages and there has been a considerable appetite for the next chapter in the life of The Most Interesting Man campaign. The national launch of the campaign will continue to grow the lore and legend of the Most Interesting Man as he encourages Dos Equis drinkers to pursue a more interesting life, reinforced by his famous catchphrase: "Stay thirsty, my friends."
Two new 30 second spots will continue the cinematic anthem format, telling new back-stories and interesting life experiences of the Most Interesting Man, while three new 15 second spots showcase clever Most Interesting Man life wisdom and philosophies delivered during aspirational beer occasions.
The national television schedule will air for 18 weeks during key Dos Equis sales periods, including
The Most Interesting Man in the World advertising campaign was developed by Euro RSCG New York.
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in
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SOURCE Dos Equis