The MWW Group Launches Brownfield Redevelopment Practice

EnCap Golf Holdings and OENJ Cherokee Hire MWW to Lead Communications

For Brownfield Redevelopment Projects



Jan 13, 2003, 00:00 ET from The MWW Group

    EAST RUTHERFORD, N.J., Jan. 13 /PRNewswire/ -- The MWW Group
 (http://www.mww.com), one of the nation's top 20 public relations firms, today
 announced the launch of the agency's brownfield redevelopment practice.  Both
 EnCap Golf Holdings and OENJ Cherokee have hired MWW to lead communications
 campaigns for separate brownfield redevelopment projects.  MWW will employ its
 proprietary DialogBuilder(TM) technology and SitingIQ(TM) services to plan
 public affairs initiatives on behalf of both clients.
     MWW's brownfield redevelopment practice will represent companies seeking
 to reuse former industrial properties.  MWW will provide clients with a full
 range of services, including public affairs, community relations, influencer
 relations, consumer education and government affairs expertise.
     "For many years, MWW has worked with companies and developers in helping
 to rehabilitate former industrial properties with significant environmental
 challenges," said Bob Sommer, executive vice president at The MWW Group.
 "Brownfield redevelopment projects require a highly strategic communications
 plan as they can face opposition from local residents, elected officials and
 environmental lobbyists."
     MWW has been hired to handle comprehensive public affairs campaigns for
 the following brownfield redevelopment projects:
 
     * EnCap Golf Holdings, LLC is a leading development company specializing
       in the design and construction of golf courses and associated amenities
       on brownfield properties.  Founded in 1998, EnCap Golf's vision is to
       turn 1200 acres of hazardous waste landfills located within the New
       Jersey towns of Rutherford, Lyndhurst, North Arlington and Kearny into a
       72-hole golf course resort.
     * OENJ Cherokee is a major developer of brownfield sites in New Jersey.
       Reclaiming hundreds of acres of contaminated, derelict industrial land
       on waterfronts, OENJ remediates and redevelops the environmentally-
       impaired assets using recycled materials, when appropriate, as a
       component of remediation.  OENJ's first project, a 166-acre Elizabeth,
       N.J. property which had been used as a former landfill for the City of
       Elizabeth, is today the site of the Jersey Gardens mall.
 
     "Our team has more than a decade of expertise helping clients navigate the
 regulatory permit approval maze and educating communities about the benefits
 of redevelopment projects," said Sommer.  "EnCap and OENJ will also benefit
 from MWW's proprietary DialogBuilder technology and SitingIQ product."
     Using its DialogBuilder(TM) technology, MWW will develop and implement a
 community relations campaign to educate consumers and mobilize support for
 brownfield redevelopment projects.  DialogBuilder(TM) establishes two-way,
 custom-tailored communications between clients and the core constituencies of
 their target audiences.
     SitingIQ(TM) is a proprietary service that provides clients with accurate,
 up-to-the-minute information on local attitudes towards development.  The
 SitingIQ(TM) process involves a discrete political due diligence in the
 community that allows MWW to gauge true insights without divulging the
 client's identity.
     Michael P. Turner, vice president in MWW's nationally recognized public
 affairs department, will manage the brownfield redevelopment practice.  Turner
 has nearly a decade of experience working on brownfield redevelopment issues,
 and has helped manage successful communications initiatives for such companies
 as the GAF Corporation, Tierra Solutions and SeaView Thermal Systems.
 
     About The MWW Group
     The MWW Group is among the top 20 public relations and marketing
 communications agencies in the U.S. and is known for its results-driven
 approach to public relations.  The agency is nationally recognized for its
 work in consumer marketing and public relations, community relations, social
 and cause marketing, investor relations/financial communications, technology
 communications, crisis management, public affairs and corporate
 communications.  Headquartered in East Rutherford, NJ, MWW has seven
 full-service offices representing national and multinational companies,
 including McDonald's New York Tri-State Restaurants; Hard Rock Cafe
 International; Nikon; Bally Total Fitness; The Ackerley Group; Continental
 Airlines; Trans World Entertainment and its FYE brand; Invest-UK; Verizon;
 Hitachi America, Ltd., Power and Industrial Division; Getty Images; Bacardi
 and many Fortune 1000 clients in the consumer, professional services and
 industrial sectors.  The MWW Group is an independent brand of Golin/Harris
 International and part of the Interpublic Group of Companies (NYSE:   IPG).  For
 more information on The MWW Group, visit http://www.mww.com.
 
 

SOURCE The MWW Group
    EAST RUTHERFORD, N.J., Jan. 13 /PRNewswire/ -- The MWW Group
 (http://www.mww.com), one of the nation's top 20 public relations firms, today
 announced the launch of the agency's brownfield redevelopment practice.  Both
 EnCap Golf Holdings and OENJ Cherokee have hired MWW to lead communications
 campaigns for separate brownfield redevelopment projects.  MWW will employ its
 proprietary DialogBuilder(TM) technology and SitingIQ(TM) services to plan
 public affairs initiatives on behalf of both clients.
     MWW's brownfield redevelopment practice will represent companies seeking
 to reuse former industrial properties.  MWW will provide clients with a full
 range of services, including public affairs, community relations, influencer
 relations, consumer education and government affairs expertise.
     "For many years, MWW has worked with companies and developers in helping
 to rehabilitate former industrial properties with significant environmental
 challenges," said Bob Sommer, executive vice president at The MWW Group.
 "Brownfield redevelopment projects require a highly strategic communications
 plan as they can face opposition from local residents, elected officials and
 environmental lobbyists."
     MWW has been hired to handle comprehensive public affairs campaigns for
 the following brownfield redevelopment projects:
 
     * EnCap Golf Holdings, LLC is a leading development company specializing
       in the design and construction of golf courses and associated amenities
       on brownfield properties.  Founded in 1998, EnCap Golf's vision is to
       turn 1200 acres of hazardous waste landfills located within the New
       Jersey towns of Rutherford, Lyndhurst, North Arlington and Kearny into a
       72-hole golf course resort.
     * OENJ Cherokee is a major developer of brownfield sites in New Jersey.
       Reclaiming hundreds of acres of contaminated, derelict industrial land
       on waterfronts, OENJ remediates and redevelops the environmentally-
       impaired assets using recycled materials, when appropriate, as a
       component of remediation.  OENJ's first project, a 166-acre Elizabeth,
       N.J. property which had been used as a former landfill for the City of
       Elizabeth, is today the site of the Jersey Gardens mall.
 
     "Our team has more than a decade of expertise helping clients navigate the
 regulatory permit approval maze and educating communities about the benefits
 of redevelopment projects," said Sommer.  "EnCap and OENJ will also benefit
 from MWW's proprietary DialogBuilder technology and SitingIQ product."
     Using its DialogBuilder(TM) technology, MWW will develop and implement a
 community relations campaign to educate consumers and mobilize support for
 brownfield redevelopment projects.  DialogBuilder(TM) establishes two-way,
 custom-tailored communications between clients and the core constituencies of
 their target audiences.
     SitingIQ(TM) is a proprietary service that provides clients with accurate,
 up-to-the-minute information on local attitudes towards development.  The
 SitingIQ(TM) process involves a discrete political due diligence in the
 community that allows MWW to gauge true insights without divulging the
 client's identity.
     Michael P. Turner, vice president in MWW's nationally recognized public
 affairs department, will manage the brownfield redevelopment practice.  Turner
 has nearly a decade of experience working on brownfield redevelopment issues,
 and has helped manage successful communications initiatives for such companies
 as the GAF Corporation, Tierra Solutions and SeaView Thermal Systems.
 
     About The MWW Group
     The MWW Group is among the top 20 public relations and marketing
 communications agencies in the U.S. and is known for its results-driven
 approach to public relations.  The agency is nationally recognized for its
 work in consumer marketing and public relations, community relations, social
 and cause marketing, investor relations/financial communications, technology
 communications, crisis management, public affairs and corporate
 communications.  Headquartered in East Rutherford, NJ, MWW has seven
 full-service offices representing national and multinational companies,
 including McDonald's New York Tri-State Restaurants; Hard Rock Cafe
 International; Nikon; Bally Total Fitness; The Ackerley Group; Continental
 Airlines; Trans World Entertainment and its FYE brand; Invest-UK; Verizon;
 Hitachi America, Ltd., Power and Industrial Division; Getty Images; Bacardi
 and many Fortune 1000 clients in the consumer, professional services and
 industrial sectors.  The MWW Group is an independent brand of Golin/Harris
 International and part of the Interpublic Group of Companies (NYSE:   IPG).  For
 more information on The MWW Group, visit http://www.mww.com.
 
 SOURCE  The MWW Group