Pinnacle Foods' Birds Eye® Brand Rewards Five Local Organizations Including The Nashville Mobile Market to Inspire and Enable Nashville Residents to Enjoy Their Vegetables and to Help Feed Kids Better

MOUNTAIN LAKES, N.J., Oct. 17, 2011 /PRNewswire/ -- Announced today, The Nashville Mobile Market will receive a $10,000 Birds Eye® "Share the Wonder" grant to deliver fresh fruits, vegetables, dairy products, meats and whole grains in a climate-controlled truck to the residents of Nashville's food deserts and to provide them with healthy recipes and nutritional health information. Pinnacle Foods' Birds Eye® brand kicked off the first-ever "Share the Wonder" grant program to provide financial rewards to nonprofit organizations that inspire communities and their children to discover the wonder of vegetables.

"On behalf of The Nashville Mobile Market, we are so honored to have been awarded $10,000 from Birds Eye," explains Alexandra Ernst, Executive Director of The Nashville Mobile Market. "With this Birds Eye grant, we hope to continue to improve so many Nashvillians' access to healthy, affordable vegetables. We are excited about the potential that comes along with this grant to improve our scope of impact and sustain the highest quality of produce while doing so."

The Nashville Mobile Market was nominated for a "Share the Wonder" grant at www.facebook.com/BirdsEyeVegetables and was chosen as a finalist because of originality, the quality of the organization's vegetable-focused efforts, and its passion for vegetables. The Nashville Mobile Market then rallied its own fans and followers to vote based on a video about its cause.

"At Birds Eye, we believe that everyone has the right to enjoy vegetables any time, any place, and we celebrate the organizations that make vegetables more enjoyable and accessible for their local communities and children," said Rodrigo Troni, vice president of marketing for Birds Eye. "We had an overwhelming response to the 'Share the Wonder' grant program. That's why we're thrilled to give The Nashville Mobile Market this grant as one of nearly 100 organizations that applied to support its efforts to share the wonder of vegetables in its local community and to help Feed Kids Better."

Vegetables Anytime, Anywhere

Birds Eye helps people "Discover the Wonder of Vegetables™" by making them easy, delicious and accessible for everyone. With more than 40 unique vegetables offered and countless ways to enjoy them, from pure and simple vegetables and steamed varieties, to veggie powered recipes and complete vegetable rich meals, Birds Eye gives consumers limitless possibilities to get vegetables on their plates every day.

Visit www.facebook.com/birdseyevegetables for serving ideas, tips and tools to help make vegetables the star of the plate.

About Birds Eye

Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth's® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye® vegetables, Birds Eye Steamfresh®, C&W®, McKenzie's® and Freshlike® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® frozen pizza. Our Specialty Food group manages Tim's Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.

About The Nashville Mobile Market

The Nashville Mobile Market is a nonprofit social enterprise in the form of a mobile grocery store that began in February 2011 to bring fresh, affordable vegetables to the food deserts of Nashville.  They aim to empower, educate, and provide the residents of Nashville with increased access to healthy vegetables, fruits, whole grains, dairy products, select non-perishables, and lean meats. Through this increased access, The Nashville Mobile Market strives to encourage healthier eating habits and to decrease the incidence of diet-related health conditions such as hypertension, diabetes, and obesity. The Nashville Mobile Market unlocks the wonder of vegetables with nutrition education, healthy recipe suggestions, and by providing fresh produce weekly to many of Nashville's food deserts. Further information is available at www.nashvillemobilemarket.org.

SOURCE Pinnacle Foods Group LLC

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http://www.pinnaclefoods.com
http://www.nashvillemobilemarket.org