SALT LAKE CITY, Aug. 31 /PRNewswire/ -- If you thought looking old was
all about wrinkles... you thought wrong. It turns out that looking young
has more to do with skin color and something called "brightness scale" or
"full-spectrum reflectivity" than it does with frown lines and wrinkles.
That's why Facial Brighteners (not the old-time "age spot" removers but new
formulations designed to brighten skin all over your face) are replacing
wrinkle creams as the fastest growing product category at prestige cosmetic
counters around the globe (not only with the 50-plus boomer... but with the
under 30 generation as well). Why? Because Facial Brighteners make you look
younger... much younger, say the skin "gurus" at Bremenn Research Labs.
Think about this... we all know someone who's been injected with
Botox(R)* or had some type of "work" done on their face... their skin is a
bit smoother, but when you get up close, they really don't look that much
younger either. Something is... well... a little "off." Their skin just
doesn't have that fresh, radiant glow of youth... still kind of dull, still
kind of splotchy, still kind of lifeless (what experts call "sallow"...
what we politely call "mature"). That's why cosmeceutical insiders are
shifting their attention from wrinkles creams (there are plenty of great
wrinkle creams out there like StriVectin(TM), La Mer, ReVive(R), etc.) to
Facial Brighteners, targeting skin color and "brightness scale"... making
Facial Brighteners the single most "must have" new anti-aging product on
the market today.
But... do Facial Brighteners really make you look that much younger?
Are they worth the money? Or is it all simply hype?
Why are Facial Brighteners suddenly so hot?
"As we approach the age of 30 skin becomes duller," explains Dr.
Nathalie Chevreaux, Ph.D., RD, Director of Women's Health at Basic
Research. "Skin starts to turn a kind of 'mousey brown'... spottier and
splotchier as it loses that warm, radiant, 'pinkish' glow we used to have
when we were kids. And interestingly enough," Dr. Chevreaux added, "this
change in skin tone and color can occur in all ethnic groups.
Unfortunately, no injection, scalpel or filler can bring back the radiant
glow of youth. That's why Facial Brighteners are becoming so important."
So why does our skin color turn as we age?
According to Dr. Richard Wells, Ph.D., Director of Scientific Affairs
for Bremenn Research Labs (the pigmentation specialists who brought you
Hylexin(TM), the world's #1 formula for serious dark circles, and Lumedia,
the hottest selling Facial Brightener on the market), changing skin color
has a lot to do with light waves, color frequencies and how light is
reflected. "As we age, proteins in the skin's epidermis become cross-linked
and rigid... losing transparency and the ability to reflect warmer pink
tones; thus resulting in a duller, darker, 'mousey,' if you will, pallor.
Unlike simple 'age spot' removers new-generation Facial Brighteners are
designed to be used over the entire face and actually restore the color of
your skin's appearance. They make you look younger by increasing your
skin's brightness scale and amplifying full-spectrum reflectivity,
luminescence and clarity. It's quite a breakthrough."
What does all of this mean in plain English?
"Facial Brighteners are cutting edge skin care," says Heather Hurst,
Public Relations Manager for Bremenn Research Labs. "They enhance the color
of your skin... so you use less makeup, less concealer... and you don't
look like you're trying too hard to hide your age. You just look naturally
Hurst continued: "Participants in clinical trials reported younger,
brighter, more radiant-looking skin in 29 days. I've spoken to users who
saw a big difference in about a week. Look, I don't think women are going
to give up their favorite wrinkle creams just yet, but once consumers see
the amazing difference Lumedia makes they won't ever want to be without
So, if you want to get rid of wrinkles, try StriVectin-SD from
Klein-Becker, Botox from Allergan, or a facelift from your friendly
neighborhood plastic surgeon. But if you really want younger looking skin,
get rid of the appearance of telltale age spots, blotchy discolorations and
visible imperfections, there's nothing more exciting than the hottest new
category of science-based cosmeceutical Facial Brighteners... and there's
nothing more effective than the category leader, Lumedia Facial Brightener.
Lumedia Facial Brightener costs $90.00 (for approximately a three-month
supply). Available at Saks Fifth Avenue, Macy's, Bloomingdale's, Lord &
Taylor, and other smarter retailers. Lumedia can also be purchased directly
from Bremenn Research Labs at www.BremennLabs.com.
*Botox is a registered trademark of Allergan, Inc.
All trademarks are the property of their respective owners.
SOURCE Bremenn Research Labs