The New fitChallenge App Challenges You to Get in Shape Pick a partner, Place a wager, Play to Get Fit

MINNEAPOLIS, Jan. 7, 2013 /PRNewswire-iReach/ -- Say goodbye to tired excuses for not exercising and get fit by challenging a friend to an exercise competition with the fitChallenge iPhone app.

fitChallenge is based on the award winning game, The Fitness Challenge®, as seen on ABC, NBC, CBS, People Magazine, Oprah's O Magazine, and Health Magazine.

Capitalizing on the popularity of the new genre of asynchronous multi user apps, fitChallenge pairs two friends in an exercise competition to bet on who can consistently exercise the most.

It's easy to get started.  Decide on your fitness levels, create your bets and you're off!

Egg your partner on with Push Notifications every time you workout.  You'll both see your workouts as soon as you log them on the game's Workout Calendar.  Post your workouts to Facebook and Twitter so friends in your social network can cheer you on.

Vicki Sorensen , a software director, thought up the idea of her fitness game as a way for her and her fiance to shed some pounds and get in shape for their wedding. "The iPhone is the perfect platform to transform my popular board game into a mobile app," says Sorensen. "The mobility factor makes it easy to log workouts wherever you are. And when your partner logs a workout, their information instantly appears on your phone.  It's real motivation to get you off the couch."  Adds Sorensen, "Millions of people are playing gaming apps with friends to challenge their brains. Now with the fitChallenge app, it's time to challenge their bodies."

It's the bet that makes you sweat, it inspires you to perspire - it's just plain fun!

The Fitness Challenge, Inc.
Founded in 2001, Minneapolis-based The Fitness Challenge, Inc. is the creator of fitChallenge, a mobile multi user fitness app and The Fitness Challenge®, an award winning board game.  To learn more about fitChallenge, visit

fitChallenge is available on the iTunes store.

Watch the fitChallenge demo at

PR Newswire (

Media Contact: Stephanie Rhodes The Fitness Challenge, Inc, 2392939091,

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SOURCE The Fitness Challenge, Inc


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