The New York Post Sets Its 'Sites' on Video Iconic NY paper partners with ROO to bring dynamic video to NYPost.com



    NEW YORK, Sept. 20 /PRNewswire-FirstCall/ -- ROO Group (OTC Bulletin
 Board: RGRP), a global leader in online video solutions for content
 providers, advertisers and Web sites, today announced that it has been
 selected by The New York Post, a News Corporation property that stands as
 the fastest growing and fifth largest newspaper in the nation, to launch
 online video and video advertising on its Web site, NYPost.com.
     The Post selected ROO for its vast content library and its proven
 technology platform, which not only delivers a superlative end-user
 experience, but also supports innovative advertising solutions that can
 generate new revenue streams for Web publishers.
     "The New York Post is one of the most popular media brands in the world
 and quite possibly the most distinctive," said Robert Petty, chairman and
 CEO of ROO. "ROO's unique video technology and content library, which is
 among the largest and broadest in the industry, ensures that we'll be able
 to create an online video experience that will keep visitors on the site
 longer and keep them coming back for more."
     The ROO platform will allow The Post to create and showcase its own
 original content, providing another channel for popular Post personalities
 to reach new audiences or strengthen ties with existing ones.
     "We believe ROO is the perfect partner for The Post as we continue to
 develop nypost.com and enhance our users' experience online. There is a
 great demand for video not only from readers but from advertisers and ROO
 will help us meet those desires," said Chris Shaw, Vice President of
 Digital Media of The New York Post.
     The partnership deepens ROO's ongoing relationship with News
 Corporation. ROO currently powers online global video content distribution
 and content syndication across many of News Corp's premier properties
 including The Times of London, The Sun and The Australian, and has content
 syndication partnerships with FOX News Channel, Fox Affiliates and Sky
 News. Earlier this year News Corp signaled its long-term commitment to ROO
 by becoming a strategic investor in the company.
     About ROO
     ROO Group Inc. (OTC Bulletin Board:   RGRP) through its 100% subsidiary
 ROO Media Corporation, is a global service provider enabling businesses to
 leverage their digital media assets and provide an enhanced user
 experience. The company's proprietary platform, the ROO Video Exchange,
 simultaneously services multiple video channels, audience segments and
 advertisers and, as such, has become a leading platform in content
 aggregation, distribution and targeted advertising. ROO's unique ability to
 offer a "many-to-many" service has helped secure its position as the
 service provider of choice for companies seeking effective strategies for
 monetizing digital media assets. The company also operates an advertising
 agency business specializing in a variety of media and services including
 direct marketing, brand planning and identity, and media buying and
 packaging. ROO has offices in the United States, United Kingdom, and
 Australia. For additional information, please visit the Company's Web site
 at www.roo.com.
     About New York Post/NYP Holdings, Inc.
     The New York Post, founded by Alexander Hamilton on November 16, 1801,
 is one of the oldest continuously published daily newspapers in the United
 States and has been hailed as the fastest growing paper in the country.
 
 

SOURCE ROO Group Inc.

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