NEW YORK, Sept. 20 /PRNewswire-FirstCall/ -- ROO Group (OTC Bulletin
Board: RGRP), a global leader in online video solutions for content
providers, advertisers and Web sites, today announced that it has been
selected by The New York Post, a News Corporation property that stands as
the fastest growing and fifth largest newspaper in the nation, to launch
online video and video advertising on its Web site, NYPost.com.
The Post selected ROO for its vast content library and its proven
technology platform, which not only delivers a superlative end-user
experience, but also supports innovative advertising solutions that can
generate new revenue streams for Web publishers.
"The New York Post is one of the most popular media brands in the world
and quite possibly the most distinctive," said Robert Petty, chairman and
CEO of ROO. "ROO's unique video technology and content library, which is
among the largest and broadest in the industry, ensures that we'll be able
to create an online video experience that will keep visitors on the site
longer and keep them coming back for more."
The ROO platform will allow The Post to create and showcase its own
original content, providing another channel for popular Post personalities
to reach new audiences or strengthen ties with existing ones.
"We believe ROO is the perfect partner for The Post as we continue to
develop nypost.com and enhance our users' experience online. There is a
great demand for video not only from readers but from advertisers and ROO
will help us meet those desires," said Chris Shaw, Vice President of
Digital Media of The New York Post.
The partnership deepens ROO's ongoing relationship with News
Corporation. ROO currently powers online global video content distribution
and content syndication across many of News Corp's premier properties
including The Times of London, The Sun and The Australian, and has content
syndication partnerships with FOX News Channel, Fox Affiliates and Sky
News. Earlier this year News Corp signaled its long-term commitment to ROO
by becoming a strategic investor in the company.
ROO Group Inc. (OTC Bulletin Board: RGRP) through its 100% subsidiary
ROO Media Corporation, is a global service provider enabling businesses to
leverage their digital media assets and provide an enhanced user
experience. The company's proprietary platform, the ROO Video Exchange,
simultaneously services multiple video channels, audience segments and
advertisers and, as such, has become a leading platform in content
aggregation, distribution and targeted advertising. ROO's unique ability to
offer a "many-to-many" service has helped secure its position as the
service provider of choice for companies seeking effective strategies for
monetizing digital media assets. The company also operates an advertising
agency business specializing in a variety of media and services including
direct marketing, brand planning and identity, and media buying and
packaging. ROO has offices in the United States, United Kingdom, and
Australia. For additional information, please visit the Company's Web site
About New York Post/NYP Holdings, Inc.
The New York Post, founded by Alexander Hamilton on November 16, 1801,
is one of the oldest continuously published daily newspapers in the United
States and has been hailed as the fastest growing paper in the country.
SOURCE ROO Group Inc.