The NewsMarket Closes Medialink Acquisition
Positions Company for Aggressive Growth in Evolving Global Video Market
NEW YORK, Sept. 29 /PRNewswire/ -- The NewsMarket (www.thenewsmarket.com), the innovative worldwide distributor of video marketing services, today announced the completion of the previously announced acquisition of Medialink Worldwide Incorporated, creating the global leader in the creation, execution and distribution of video-based marketing services. Investors in the privately held company include Softbank, Hearst Interactive Media, Battery Ventures, Apax Partners and High Peaks Ventures.
Jim Lonergan will remain as CEO & President of The NewsMarket, which will operate Medialink as a division of The NewsMarket. The company will focus on seamlessly integrating staff and products while investing capital in an expanded sales force, client-branded distribution programs and proprietary technologies to unlock innovation in this market category.
"The merged companies' complementary products and services provide us with the opportunity to offer the industry's most comprehensive range of video-based services to our global client base," said Mr. Lonergan. "By integrating Medialink's full range of end-to-end video-based services with our established proprietary platform of digital content, we will continue to grow and build market share while maintaining our leadership in the video marketing industry."
Clients of The NewsMarket can now employ the award-winning video and audio production capabilities of Medialink. Clients of Medialink gain the additional benefit of The NewsMarket's global distribution to 25,000 media outlets in 190 countries and the ability to video-enable their own websites.
The news media will have more digital content from the combined companies -- housed in one web-based digital platform -- to develop news stories from additional newsmakers around the world. As the content grows in both volume and global relevance, the value of the platform magnifies as the core resource for global media organizations.
Video is increasingly mainstream and the fastest-growing segment of marketing services as global customers transition their marketing budgets to video and distribution platforms. The end-user demand for video consumption on the web continues to break new records, now reaching 81% of online users with skyrocketing growth across all demographics.
Added Mr. Lonergan, "As the video market expands, clients require product innovations, superior content creativity and global reach for comprehensive video solutions. The NewsMarket's strategic approach supports increasingly sophisticated and targeted marketing programs for the current and future needs of international brands, private companies, governments, non-profits, public relations and investor relations agencies."
About The NewsMarket
The NewsMarket is the global leader in the creation, production and distribution of video based marketing services used by brands, governments and NGOs to communicate with all their key audiences using video. The company's media site (www.thenewsmarket.com) is used by more than 25,000 media outlets in 190 countries. Global brands, including General Motors, Volvo Cars, the U.S. Department of State, IBM, UNICEF, Facebook and Google use the NewsMarket's proprietary technology to communicate with target audiences.
Medialink, a division of The NewsMarket, (www.medialink.com) produces and distributes news-oriented video and audio content, which is distributed on the Internet, television and radio. Medialink's clients include well recognized public and private corporations, governmental and non-profit organizations, as well as public relations and investor relations agencies.
Investors in the privately held company include: Softbank, Hearst Interactive Media, Battery Ventures, Apax Partners, and High Peaks Ventures. Headquartered in New York, the merged company has offices in London, Ahmedabad, Mumbai, Beijing, Washington DC, Los Angeles, Chicago, Atlanta, and San Francisco.
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