- Quantitative and Qualitative Research Report Based on Over 1500 Tween Girl Voices and 240 Parent Reponses -

NEW YORK, Dec. 2 /PRNewswire/ -- AK Tweens announces the sale of the AllyKatzz Tween Summit Research Report (2009), which includes qualitative and quantitative reports following the groundbreaking first AllyKatzz National Tween Girl Summit. This comprehensive report covers 600+ tween surveyed online during the weeks leading up to the Summit, 200+ tween girls (ages 8 to 14) who participated in the Summit, and 700+ tweens questioned post-Summit online. Researchers who were present at the Summit observed the tweens "up-close and personal"-creating actionable insights for marketers to apply to their business strategies.

The AllyKatzz National Tween Girl Summit, held in Washington DC on October 10, 2009, gave "tweenage" girls a platform to speak up and be heard. Attending policy makers, content providers, marketers, and media had the opportunity to hear firsthand what was going on in the minds of tween girls -- who they love, what they love and why they make the choices they make. Topics included online safety and cyber-bullying, self-esteem, education, the economy and more. Sponsors spent time interacting with this highly sought after consumer by offering hands on opportunities for the girls to test market their newest products. The Summit format encouraged the girls to feel empowered by making their opinions known, and taught them how they can positively affect their relationships, their environment, the law, even products available to them, by giving feedback to those people who can champion their causes -- from lawmakers and non-profits to entertainment companies and educators.

The report includes Macro and Micro Trends, the Top 10 Tween Tenets, Parents Speak Out, Summit Sessions, and more. Also offered with each purchase are three brand specific proprietary survey questions to be conducted online.

Discovered:

1. 93% stand firmly behind their belief in making a difference in the world!

2. 44% admitted that their body/shape is the #1 thing they would like to change about themselves. Their body stresses them out (46%) and it's the #1 issue girls their age are facing right now!

3. MOM is the person tween girls look up to most!

4. The top 5 things tween girls have influence over in the household:

• Restaurant Choices
• Grocery Purchases
• Her Clothes
• Going on vacation (choosing the destination)
• Computer/Tech equipment purchased for the home

5. Brands matter and how girls rate those brands, including: Hollister, Dove, Vitamin Water, Pizza Hut, Adidas, AT&T, Dell and many more.

The AllyKatzz 2009 Tween Girl Summit Research Report is now available. Please email reportsales@allykatzz.com to request further information.

AK Tweens is the leading consulting, research and marketing company that captures the thoughts and opinions of tweenage girls and is built around one of the country's largest COPPA compliant tween girl social networking sites, AllyKatzz.com. 100,000 tweenage girl members come to AllyKatzz.com to share uncensored information about what's going on in their worlds: opinions, ideas, dreams, people, places, products and trends. AK Tweens is able to translate their thoughts and opinions from "tweenage chatter" into valuable feedback for companies seeking a more meaningful and beneficial relationship with the tween girl market. Introduced in 2009, the AllyKatzz National Tween Girl Summit enables AK Tweens to interact with girls and their parents face-to-face adding another layer and additional depth to their research capabilities.

AK Tweens Founder and CEO, Denise Restauri, is the country's foremost expert on "tweenage" girls and is a frequent commentator on national television, newspapers, magazines and radio programs including CBS Early Show, BBC America, The Today Show, ABC, NPR, E!Online, USA TODAY, People Magazine, among many other outlets.

Janis Gaudelli heads up AK Tweens Insights, the tween-girl focused market research division of AK Tweens. Janis previously ran the Teen People Trendspotter Network and was an independent youth culture and trend consultant to such companies as Warner Bros., Reebok, Saatchi & Saatchi, General Mills, Nissan, Kimberly-Clark and Burger King.

SOURCE AK Tweens

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