The Organic Center, Stonyfield Farm and Other Partners Challenge Consumers to 'Bid with Their Lid' and Help Allocate $100,000 to Protect and Restore the Earth

Consumers mobilized to cast online votes at Stonyfield.com

BOULDER, Colo., Oct. 7 /PRNewswire-USNewswire/ -- The Organic Center (TOC), a leading research institute focused on the science of organic food and farming, announced today that they will be included alongside the Center for Biological Diversity and the Energy Action Coalition in receiving a donation of $100,000 from Stonyfield Farm's Profit for the Planet (PFP) initiative and "bid with your lid" program. Launching October 1st, the program invites consumers to cast online votes to support one of the three participating organizations and each will receive a donation based upon the final tally of votes on December 15th.

With limited-edition yogurt lids printed to raise awareness for the program, Stonyfield Farm is encouraging consumers to support their favored organization through voting online at Stonyfield.com. Consumers can vote once with a simple click or vote multiple times through their "myStonyfield Reward" program where each reward code printed on the yogurt packaging can be used to cast a vote and earn point(s) to redeem for eco-friendly gifts. Online voting can be accessed on both the TOC's web site at www.organic-center.org/liveStonyField_v1.htm and Stonyfield Farm's web site at www.stonyfield.com/lids/the_future_is_green_sept_09.cfm.

"We thank Stonyfield Farm in helping us spread our message to a greater audience and continue our research on the scientifically proven health and environmental benefits of organic food and farming," said Seleyn DeYarus, Development Director of TOC. "TOC is honored to be included with the Center for Biological Diversity and the Energy Action Coalition in raising awareness around efforts to protect and restore the earth."

In addition to today's announcement, The Organic Center in partnership with the Organic Trade Association and Vitamin Angels is launching the "Unconventional Angels" program that will help save millions of children worldwide at risk for malnutrition by raising funds and distributing approximately one million coupon books at participating retailers through October, Child Health Month. Participating companies supporting the effort include many categories of natural products such as dietary supplements, natural personal care products, natural foods, organic foods and other products. Participating retailers include Whole Foods Markets nationwide, New Seasons Markets, Nature's Pantry, Vitamin Shoppe, and another 1000 natural and organic retailers.

About The Organic Center

The Organic Center's unique mission is to advance scientific research on the health and environmental benefits of organic foods, and to communicate those benefits to the public. As an independent nonprofit 501(c)(3) research and education organization, we envision improved health for the earth and its inhabitants through conversion of agriculture to organic methods. All of The Organic Center's research reports, publications, consumer guides and videos are available free of charge on our website, www.organic-center.org.

SOURCE The Organic Center



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