SAN FRANCISCO, Oct. 23 /PRNewswire-FirstCall/ -- PlanetOut Inc.
(Nasdaq: LGBT), the world's leading media and entertainment company
exclusively focused on serving the gay and lesbian community, announced
that its travel magazine, The Out Traveler, is expected to reach a
projected circulation of 250,000 in 2007. The company believes the
circulation figure makes the magazine the highest-circulated publication
exclusively targeting the LGBT audience, a niche market estimated to spend
$55 billion a year in travel. In related news, Ed Salvato, former travel
editor, PlanetOut Inc., was named editor in chief of the magazine and
corporate director of travel media, PlanetOut Inc.
"In a time when other magazines have been experiencing circulation
declines, we are delighted to offer our advertisers an even broader reach
into this crucial demographic," said Joe Landry, publisher, The Out
Traveler. "Under Ed's stewardship, I expect the magazine's editorial
content to provide a sophisticated point of view while at the same time
giving our readers practical, useful advice."
Salvato, who will continue to be based in New York City, brings years
of experience to his new role, first as editor in chief of OUT&ABOUT, a
travel newsletter and Web site acquired by PlanetOut in 2000, and
subsequently as the travel editor for both PlanetOut.com and Gay.com.
"My role will be to grow the brand strategically, and to create synergy
between the travel content in our print and online brands when
appropriate," said Salvato. "I sincerely hope to leverage my experience to
shepherd The Out Traveler to new heights, better anticipate the needs of
our readers, chronicle the state of gay travel, and, in our own small way,
help shape its future."
PlanetOut's other print titles, including The Advocate and Out, have
continued their own solid growth in 2006 through cross promotional
initiatives, a new digital delivery option and editorial enhancements.
About PlanetOut Inc.
PlanetOut Inc. is the leading global media and entertainment company
exclusively serving the lesbian, gay, bisexual and transgender (LGBT)
PlanetOut's digital media brands include Gay.com, PlanetOut.com,
Advocate.com, Out.com, OutTraveler.com and HIVPlusMag.com, as well as
localized versions of the Gay.com site in English, French, German, Italian,
Portuguese and Spanish. PlanetOut print media brands include The Advocate,
Out, The Out Traveler and HIVPlus, as well as SpecPub, Inc. titles.
Transaction services brands include e-commerce Web sites Kleptomaniac.com
and BuyGay.com, travel and events marketer RSVP, book publisher Alyson
Publications, and direct marketer Triangle Marketing Services, among
PlanetOut, based in San Francisco with additional offices in New York,
Los Angeles, Minneapolis, London and Buenos Aires, offers Global 1000 and
local advertisers as well as its own properties access to what it believes
to be the most extensive multi-channel, multi-platform network of gay and
lesbian people in the world. For more information, please visit
In addition to the historical information contained herein, this press
release contains forward-looking statements, including statements regarding
the growth potential associated with The Out Traveler brand, as well as
statements containing the words "believes," "anticipates," "expects," and
similar words. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause the actual results,
performance or achievements of the company to differ materially from any
future results, performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others,
competition; the success of The Out Traveler's new editor; the company's
limited operating history and variability of operating results; the
attractiveness to readers and the success of the digital delivery of
PlanetOut publications, including The Out Traveler; timing of product
launches; and the company's dependence on technology infrastructure and the
Internet. Additional information concerning factors that could affect
PlanetOut's future business and financial results is included in the
company's Annual Report on Form 10-K for the year ended December 31, 2005
and other public filings filed from time to time with the Securities and
Exchange Commission (SEC), which are available at the SEC's website at
SOURCE PlanetOut Inc.