The Out Traveler Poised to Become First Gay-and-Lesbian Themed Publication to Hit 250,000 in Circulation

PlanetOut Inc.'s Travel Title Also Names New Editor In Chief During Time of

Unprecedented Growth

Oct 23, 2006, 01:00 ET from PlanetOut Inc.

    SAN FRANCISCO, Oct. 23 /PRNewswire-FirstCall/ -- PlanetOut Inc.
 (Nasdaq:   LGBT), the world's leading media and entertainment company
 exclusively focused on serving the gay and lesbian community, announced
 that its travel magazine, The Out Traveler, is expected to reach a
 projected circulation of 250,000 in 2007. The company believes the
 circulation figure makes the magazine the highest-circulated publication
 exclusively targeting the LGBT audience, a niche market estimated to spend
 $55 billion a year in travel. In related news, Ed Salvato, former travel
 editor, PlanetOut Inc., was named editor in chief of the magazine and
 corporate director of travel media, PlanetOut Inc.
     "In a time when other magazines have been experiencing circulation
 declines, we are delighted to offer our advertisers an even broader reach
 into this crucial demographic," said Joe Landry, publisher, The Out
 Traveler. "Under Ed's stewardship, I expect the magazine's editorial
 content to provide a sophisticated point of view while at the same time
 giving our readers practical, useful advice."
     Salvato, who will continue to be based in New York City, brings years
 of experience to his new role, first as editor in chief of OUT&ABOUT, a
 travel newsletter and Web site acquired by PlanetOut in 2000, and
 subsequently as the travel editor for both and
     "My role will be to grow the brand strategically, and to create synergy
 between the travel content in our print and online brands when
 appropriate," said Salvato. "I sincerely hope to leverage my experience to
 shepherd The Out Traveler to new heights, better anticipate the needs of
 our readers, chronicle the state of gay travel, and, in our own small way,
 help shape its future."
     PlanetOut's other print titles, including The Advocate and Out, have
 continued their own solid growth in 2006 through cross promotional
 initiatives, a new digital delivery option and editorial enhancements.
     About PlanetOut Inc.
     PlanetOut Inc. is the leading global media and entertainment company
 exclusively serving the lesbian, gay, bisexual and transgender (LGBT)
     PlanetOut's digital media brands include,,,, and, as well as
 localized versions of the site in English, French, German, Italian,
 Portuguese and Spanish. PlanetOut print media brands include The Advocate,
 Out, The Out Traveler and HIVPlus, as well as SpecPub, Inc. titles.
 Transaction services brands include e-commerce Web sites
 and, travel and events marketer RSVP, book publisher Alyson
 Publications, and direct marketer Triangle Marketing Services, among
     PlanetOut, based in San Francisco with additional offices in New York,
 Los Angeles, Minneapolis, London and Buenos Aires, offers Global 1000 and
 local advertisers as well as its own properties access to what it believes
 to be the most extensive multi-channel, multi-platform network of gay and
 lesbian people in the world. For more information, please visit
     Forward-Looking Statements
     In addition to the historical information contained herein, this press
 release contains forward-looking statements, including statements regarding
 the growth potential associated with The Out Traveler brand, as well as
 statements containing the words "believes," "anticipates," "expects," and
 similar words. Such forward-looking statements involve known and unknown
 risks, uncertainties and other factors which may cause the actual results,
 performance or achievements of the company to differ materially from any
 future results, performance or achievements expressed or implied by such
 forward-looking statements. Such factors include, among others,
 competition; the success of The Out Traveler's new editor; the company's
 limited operating history and variability of operating results; the
 attractiveness to readers and the success of the digital delivery of
 PlanetOut publications, including The Out Traveler; timing of product
 launches; and the company's dependence on technology infrastructure and the
 Internet. Additional information concerning factors that could affect
 PlanetOut's future business and financial results is included in the
 company's Annual Report on Form 10-K for the year ended December 31, 2005
 and other public filings filed from time to time with the Securities and
 Exchange Commission (SEC), which are available at the SEC's website at

SOURCE PlanetOut Inc.