The Passionate Palette: Cheers Magazine's Conference Presents 'The Modern Art of Beverage'
IRVINE, Calif., Feb. 21 /PRNewswire/ -- More than 500 of the country's most important beverage professionals met here at the annual Cheers Beverage Conference to hear restaurant industry veteran Joe Lee, chairman and CEO of Darden Restaurants, urge them to find "passionate benefactors" to be restaurant managers. Lee's remarks came during his keynote address, "Converting Managers to Patrons to Raise the Bar." "The Modern Art of Beverage" was the theme of the 2005 Cheers Beverage Conference, presented by Cheers Magazine on February 16 and 17 at the Hyatt Regency in Irvine, CA. Lee said that a patron of the arts "is a passionate benefactor, supporter and defender. . . In the casual dining world, these patrons should be our restaurant managers." As CEO of Darden, Lee is responsible for the operations of four of the country's most successful national chain restaurants: Red Lobster, Olive Garden, Bahama Breeze and Smokey Bones, which have collective beverage sales of $500 million annually. Attendees also heard eight "Modern Masters Workshops" at this year's conference, on a diversity of the industry's compelling issues and hot topics, including understanding structural and cyclical trends in the wine business, how to drive beer sales through food matching, strategies for increasing beverage sales overall, responsible alcohol consumption training and the latest advances in electronic beverage ordering. When it comes to fresh and innovative drink ideas, London is definitely calling. That was the topic of a panel led by Cheers' Editor Jack Robertiello, featuring some of the world's top mixologists, including "King Cocktail" Dale DeGroff and Ben Reed, author of nine cocktail books and presenter of the BBC's "Shaker Maker" series. Also sharing their expertise were Tony Conigliaro, bar manager at London's Zuma and Roka, and Francesco Lafranconi, director of Southern Wine and Spirits of Nevada's Academy of Spirits and Fine Service. Those looking for solid market research data on how the beverage alcohol industry is faring were not disappointed. Tiziana Mohorovic, director for Information Services at Adams Beverage Group, spelled out the latest sales trends in beer, wine and spirits. In addition, attendees found out what type of drinks the average consumer orders at a casual dining restaurant. About 800 consumers in nine states answered questions about their favorite beverages, in a joint survey conducted by The R3 Initiative and MarkeTeam, Inc. A review of the challenges and potential pitfalls in on-premise beverage law, entitled "Mixing of Alcohol and the Law: A Complex Cocktail," was delivered by Stephen Barth, attorney and founder of HospitalityLawyer. Com. Next year, attendees will find a warm welcome in the Big Easy as the 2006 Cheers Beverage Conference goes to New Orleans on February 15-16. Cheers magazine is the premier on-premise beverage resource, and the host of the annual Cheers Beverage Conference. For more information about the magazine or the conference, please contact Jack Robertiello, editor, 718 857 3660
SOURCE Cheers magazine
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.