LEBANON, N.J., Nov. 16 /PRNewswire/ -- The Power of Fruit® Inc, maker of the only frozen fruit bars made of only fresh frozen whole fruit and fruit juice with no added sugar, chemicals or preservatives, has introduced a new corporate identity system including a new logo, tagline, packaging design and website, www.poweroffruit.com.

The company's new logo reflects the freshness and purity of their products, with the logo emanating directly from the sun to demonstrate the essence of their promise to deliver healthy snacks that are always made exclusively of whole fruit and 100% natural fruit juice. The packaging builds on promise of freshness and simplicity while clearly illustrating the ingredients of each bar's flavor. The revitalized website features a fun, interactive application that enables users to build their own Power of Fruit Bar that clearly illustrates each and every ingredient used in the bars themselves.

The Power of Fruit selected NY based Launchpad Advertising as their Agency of Record, and the agency developed all aspects of the new identity, packaging and website. "We've had great success over the past year, and looked for a partner that would help us accelerate our momentum and take us to a new level," said Ron Kazmierski VP of Sales and Marketing at The Power of Fruit. "Launchpad's strategic ability and unique focus on delivering creatively across all aspects of our business was critical in choosing them as a partner."

"Over the past few years the natural foods arena has taken off, making it one of the most desirable yet most difficult markets to break into," said David Low, Principal at Launchpad. "We worked to differentiate The Power of Fruit from the rest of the category by creating a distinctive fun personality that still aligned with its healthy, all-natural roots. The positioning was brought to life with the new theme line 'We're fruit, whole fruit and nothing but the fruit'."

About The Power of Fruit

Power of Fruit® Bars (www.poweroffruit.com) are purely delicious fresh fruit, frozen. Unlike other frozen bars that claim to be natural, we have no 6-syllable ingredients or laboratory additives that would disqualify us from a spelling bee. We blend whole fruits like strawberries, cranberries, blueberries, mangoes, pineapples and bananas together with just a little all-natural juice concentrate and water. That's it.

About Launchpad Advertising

Launchpad Advertising (www.launchpadadvertising.com) is a next generation agency, an Interaction Agency. Interaction isn't just about a tv ad, online, social media, DM or any other tactic - It's about all of them. Founded by senior executives from Grey Worldwide and McCann-Erickson, Launchpad works with clients to identity the key communications levers that drive results. We develop holistic creative solutions that span the entire interaction between consumers and brands. Launchpad is based near Union Square in New York City. Clients include telecom giant CenturyLink, The New York Daily News, natural snack manufacturer The Power of Fruit® and luxury boat company Wooden Boat House.

SOURCE The Power of Fruit, Inc.

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