The Power of Positive Thinking: Pepperidge Farm and Leading Psychology Expert Develop Program to Help Foster Optimism in American Youth

Mothers Stress Optimism as a Primary Source of Children's Happiness,

According to Gallup Survey



07 Mar, 2007, 00:00 ET from Pepperidge Farm

    NORWALK, Conn., March 7 /PRNewswire/ -- To encourage optimism in
 America's youth, the Pepperidge Farm Goldfish(R) brand has launched a
 comprehensive program designed to connect parents, teachers, and other
 concerned adults with resources about optimism in children. The Goldfish
 brand has partnered with Karen Reivich Ph.D., an expert in the field of
 positive psychology in children and adolescents and a mother of four, on
 its Fishful Thinking(SM) program to help inform parents and teachers about
 the importance of optimism in childhood development and to offer tools to
 help them easily incorporate optimism into children's daily lives in a fun
 way.
     Short or tall, blue eyes or brown, extroverted or introverted. These
 and other traits shape who people become. Unlike height or eye color,
 optimism is a teachable skill that all children can learn, according to Dr.
 Reivich, the co-director of the Penn Resiliency Project at the Positive
 Psychology Center at the University of Pennsylvania.
     As part of the Fishful Thinking(SM) program, Goldfish has created a Web
 site (http://www.fishfulthinking.com) to connect parents and teachers with
 information about optimism and children. It includes downloadable articles,
 such as "Optimism: A Key Ingredient in Happiness," as well as
 easy-to-follow tips, fun activities and games that can be used every day
 including the "Happiness Scavenger Hunt," "Emotion Charades" and "Silver
 Lining Games." Many of the activities and games can be adapted to
 children's ages. The content on the Web site will be refreshed regularly
 with additional exercises, articles and relevant information for building
 and maintaining optimism in children.
     "The Goldfish brand is committed to helping children realize their full
 potential by promoting a healthy lifestyle," said Michael Simon, Vice
 President/General Manager - Snacks Division at Pepperidge Farm. "We have
 been bringing smiles to kids for more than forty years, and we are
 dedicated to making a difference in children's lives from the products we
 make to the services we support."
     According to Dr. Reivich, research shows that no matter how optimistic
 children are to begin with, they can increase and strengthen their optimism
 through a set of learned skills. Optimism is a critical skill that helps
 children be resilient in the face of problems and adversity, and increases
 their overall happiness. For instance, children who are optimistic are more
 likely to be successful in dealing with challenges and setbacks throughout
 their lives.
     "In today's complex world, teaching young children ways to increase
 their optimism and resilience is more important than ever," says Dr.
 Reivich. "I am excited to be working with Goldfish to share with parents
 how to feel more confident in supporting their kids and offer them guidance
 on instilling optimism and resilience in their children."
     Dr. Reivich is co-author of the books, "The Optimistic Child" and "The
 Resilience Factor." Dr. Reivich defines optimism as the skill of seeing the
 positive aspects of a situation -- the belief that things can change for
 the better and that one can control the direction of one's own life.
 According to Dr. Reivich, optimism is a teachable skill that is important
 for all children, regardless of his or her circumstances."
     In developing the Fishful Thinking program, the Pepperidge Farm
 Goldfish brand conducted research on optimism, including a survey by the
 Gallup Organization. According to the Gallup survey, moms consider optimism
 as one of the most important factors in determining the happiness of their
 children. Other findings from the survey include:
     * 78% of mothers with school-aged children believe that optimism and a
       positive attitude are very important factors in determining happiness
       for their children.
 
     * 98% believe there is a lot of pressure on children today.
 
     * 83% of moms think it's harder to be a kid than ever before.
 
     * 60% say they wish they were better able to help their child deal with
       worry and anxiety.
 
     * 67% of moms say that it's harder to be a parent now than it was for
       their parents or grandparents.
 
     * 99% of moms agree that teachers can have a powerful effect on kids'
       confidence.
 
     * 88% of moms agree that optimism can be taught.
     "The opinions expressed by mothers in this survey are timeless and
 confirm that optimism is a critical factor in raising happy children," said
 Simon. "We believe that the Fishful Thinking Web site will provide a
 convenient way for parents and teachers to connect and access helpful
 information on optimism. This is one of the ways that Pepperidge Farm is
 helping to support families in today's challenging environment."
     In addition, the Pepperidge Farm Goldfish brand worked with Dr. Reivich
 and Scholastic, Inc. to create a Fishful Thinking curriculum, an education
 program that encourages students to identify and practice their strengths,
 and use them to overcome obstacles and reach their goals. The program
 includes lesson plans for classroom activities, reproducible 'at-home'
 activities and an in-class poster. The program meets national standards for
 grades three and four and was distributed to more than 5,000 schools across
 the country.
     Pepperidge Farm will introduce a national print advertising campaign in
 August to provide information to parents about instilling optimism in
 children and encouraging them to visit fishfulthinking.com. The ads,
 developed by Y&R New York, will appear in parent and women's service
 magazines.
     The Pepperidge Farm Goldfish survey was conducted by The Gallup
 Organization by telephone during August and September 2006 among a national
 sample of 1,001 mothers of school-aged children. For results based on this
 sample size, one can say with 95% confidence that the error attributable to
 sampling and other random effects could be plus or minus three percentage
 points.
     About Fishful Thinking(SM)
     The Goldfish brand has believed in the power of a little smile for over
 forty years and is committed to promoting a healthy lifestyle to make a
 difference in children's lives. Goldfish crackers are made with real
 ingredients, without artificial preservatives and were the first major
 cracker brand to eliminate trans fat. Now Goldfish wants to play a part in
 helping children reach their full potential and become the successes they
 were born to be. The new Fishful Thinking program offers parents and
 teachers information about optimism and its importance in childhood
 development. Optimism is defined as the skill of seeing the positive
 aspects of a situation -- the belief that things can change for the better
 and that one can control the direction of one's own life. Optimism is a
 teachable skill that all children can learn and benefit from regardless of
 their circumstances. The Goldfish brand is committed to spreading the
 optimism message to children through their parents and teachers to help
 them meet the challenges of growing up in today's world.
     About Karen Reivich
     Karen Reivich, Ph.D., is co-director of the Penn Resiliency Project at
 the Positive Psychology Center and a research associate in the Department
 of Psychology at the University of Pennsylvania. Dr. Reivich is also an
 instructor in the Masters of Applied Positive Psychology program in which
 she teaches a course on Positive Psychology and Individuals.
     She is a leader in the field of depression prevention, resilience,
 positive psychology interventions and school-based intervention research.
 Dr. Reivich is co-author of the books "The Optimistic Child" (with Drs.
 Martin Seligman, Lisa Jaycox and Jane Gillham) and "The Resilience Factor"
 (with Dr. Andrew Shatte) and provides consultation to organizations around
 the themes of resilience, optimism, and strength development. Dr. Reivich
 also has a coaching practice in which she works with individuals to
 increase their optimism, resilience and helps them to use your strengths
 more fully professionally and personally.
     About Pepperidge Farm
     Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a
 leading provider of premium quality fresh bakery products, cookies,
 crackers, and frozen foods. Among the company's most popular products are
 Chocolate Chunk and Milano(R) cookies, Goldfish(R) crackers, and more than
 50 varieties of fresh baked breads including Swirl, Pepperidge Farm
 Farmhouse(R), and Natural Whole Grain breads.
     Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin,
 an entrepreneurial homemaker who began baking fresh, all-natural bread for
 her allergy-afflicted son. The company is now a nationwide business with 8
 manufacturing facilities, almost 5,000 employees, 3,000 independent
 distributorships, and over $1 billion in sales. Pepperidge Farm was
 acquired by Campbell Soup Company in 1961.
 
 

SOURCE Pepperidge Farm
    NORWALK, Conn., March 7 /PRNewswire/ -- To encourage optimism in
 America's youth, the Pepperidge Farm Goldfish(R) brand has launched a
 comprehensive program designed to connect parents, teachers, and other
 concerned adults with resources about optimism in children. The Goldfish
 brand has partnered with Karen Reivich Ph.D., an expert in the field of
 positive psychology in children and adolescents and a mother of four, on
 its Fishful Thinking(SM) program to help inform parents and teachers about
 the importance of optimism in childhood development and to offer tools to
 help them easily incorporate optimism into children's daily lives in a fun
 way.
     Short or tall, blue eyes or brown, extroverted or introverted. These
 and other traits shape who people become. Unlike height or eye color,
 optimism is a teachable skill that all children can learn, according to Dr.
 Reivich, the co-director of the Penn Resiliency Project at the Positive
 Psychology Center at the University of Pennsylvania.
     As part of the Fishful Thinking(SM) program, Goldfish has created a Web
 site (http://www.fishfulthinking.com) to connect parents and teachers with
 information about optimism and children. It includes downloadable articles,
 such as "Optimism: A Key Ingredient in Happiness," as well as
 easy-to-follow tips, fun activities and games that can be used every day
 including the "Happiness Scavenger Hunt," "Emotion Charades" and "Silver
 Lining Games." Many of the activities and games can be adapted to
 children's ages. The content on the Web site will be refreshed regularly
 with additional exercises, articles and relevant information for building
 and maintaining optimism in children.
     "The Goldfish brand is committed to helping children realize their full
 potential by promoting a healthy lifestyle," said Michael Simon, Vice
 President/General Manager - Snacks Division at Pepperidge Farm. "We have
 been bringing smiles to kids for more than forty years, and we are
 dedicated to making a difference in children's lives from the products we
 make to the services we support."
     According to Dr. Reivich, research shows that no matter how optimistic
 children are to begin with, they can increase and strengthen their optimism
 through a set of learned skills. Optimism is a critical skill that helps
 children be resilient in the face of problems and adversity, and increases
 their overall happiness. For instance, children who are optimistic are more
 likely to be successful in dealing with challenges and setbacks throughout
 their lives.
     "In today's complex world, teaching young children ways to increase
 their optimism and resilience is more important than ever," says Dr.
 Reivich. "I am excited to be working with Goldfish to share with parents
 how to feel more confident in supporting their kids and offer them guidance
 on instilling optimism and resilience in their children."
     Dr. Reivich is co-author of the books, "The Optimistic Child" and "The
 Resilience Factor." Dr. Reivich defines optimism as the skill of seeing the
 positive aspects of a situation -- the belief that things can change for
 the better and that one can control the direction of one's own life.
 According to Dr. Reivich, optimism is a teachable skill that is important
 for all children, regardless of his or her circumstances."
     In developing the Fishful Thinking program, the Pepperidge Farm
 Goldfish brand conducted research on optimism, including a survey by the
 Gallup Organization. According to the Gallup survey, moms consider optimism
 as one of the most important factors in determining the happiness of their
 children. Other findings from the survey include:
     * 78% of mothers with school-aged children believe that optimism and a
       positive attitude are very important factors in determining happiness
       for their children.
 
     * 98% believe there is a lot of pressure on children today.
 
     * 83% of moms think it's harder to be a kid than ever before.
 
     * 60% say they wish they were better able to help their child deal with
       worry and anxiety.
 
     * 67% of moms say that it's harder to be a parent now than it was for
       their parents or grandparents.
 
     * 99% of moms agree that teachers can have a powerful effect on kids'
       confidence.
 
     * 88% of moms agree that optimism can be taught.
     "The opinions expressed by mothers in this survey are timeless and
 confirm that optimism is a critical factor in raising happy children," said
 Simon. "We believe that the Fishful Thinking Web site will provide a
 convenient way for parents and teachers to connect and access helpful
 information on optimism. This is one of the ways that Pepperidge Farm is
 helping to support families in today's challenging environment."
     In addition, the Pepperidge Farm Goldfish brand worked with Dr. Reivich
 and Scholastic, Inc. to create a Fishful Thinking curriculum, an education
 program that encourages students to identify and practice their strengths,
 and use them to overcome obstacles and reach their goals. The program
 includes lesson plans for classroom activities, reproducible 'at-home'
 activities and an in-class poster. The program meets national standards for
 grades three and four and was distributed to more than 5,000 schools across
 the country.
     Pepperidge Farm will introduce a national print advertising campaign in
 August to provide information to parents about instilling optimism in
 children and encouraging them to visit fishfulthinking.com. The ads,
 developed by Y&R New York, will appear in parent and women's service
 magazines.
     The Pepperidge Farm Goldfish survey was conducted by The Gallup
 Organization by telephone during August and September 2006 among a national
 sample of 1,001 mothers of school-aged children. For results based on this
 sample size, one can say with 95% confidence that the error attributable to
 sampling and other random effects could be plus or minus three percentage
 points.
     About Fishful Thinking(SM)
     The Goldfish brand has believed in the power of a little smile for over
 forty years and is committed to promoting a healthy lifestyle to make a
 difference in children's lives. Goldfish crackers are made with real
 ingredients, without artificial preservatives and were the first major
 cracker brand to eliminate trans fat. Now Goldfish wants to play a part in
 helping children reach their full potential and become the successes they
 were born to be. The new Fishful Thinking program offers parents and
 teachers information about optimism and its importance in childhood
 development. Optimism is defined as the skill of seeing the positive
 aspects of a situation -- the belief that things can change for the better
 and that one can control the direction of one's own life. Optimism is a
 teachable skill that all children can learn and benefit from regardless of
 their circumstances. The Goldfish brand is committed to spreading the
 optimism message to children through their parents and teachers to help
 them meet the challenges of growing up in today's world.
     About Karen Reivich
     Karen Reivich, Ph.D., is co-director of the Penn Resiliency Project at
 the Positive Psychology Center and a research associate in the Department
 of Psychology at the University of Pennsylvania. Dr. Reivich is also an
 instructor in the Masters of Applied Positive Psychology program in which
 she teaches a course on Positive Psychology and Individuals.
     She is a leader in the field of depression prevention, resilience,
 positive psychology interventions and school-based intervention research.
 Dr. Reivich is co-author of the books "The Optimistic Child" (with Drs.
 Martin Seligman, Lisa Jaycox and Jane Gillham) and "The Resilience Factor"
 (with Dr. Andrew Shatte) and provides consultation to organizations around
 the themes of resilience, optimism, and strength development. Dr. Reivich
 also has a coaching practice in which she works with individuals to
 increase their optimism, resilience and helps them to use your strengths
 more fully professionally and personally.
     About Pepperidge Farm
     Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a
 leading provider of premium quality fresh bakery products, cookies,
 crackers, and frozen foods. Among the company's most popular products are
 Chocolate Chunk and Milano(R) cookies, Goldfish(R) crackers, and more than
 50 varieties of fresh baked breads including Swirl, Pepperidge Farm
 Farmhouse(R), and Natural Whole Grain breads.
     Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin,
 an entrepreneurial homemaker who began baking fresh, all-natural bread for
 her allergy-afflicted son. The company is now a nationwide business with 8
 manufacturing facilities, almost 5,000 employees, 3,000 independent
 distributorships, and over $1 billion in sales. Pepperidge Farm was
 acquired by Campbell Soup Company in 1961.
 
 SOURCE Pepperidge Farm