The RealReal Launches "RealBook" Value App for Luxury Resale

SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- The RealReal, the leader in authenticated luxury consignment, today announced the launch of RealBook, an app that allows consumers and consignors to calculate the resale value of their luxury goods in categories that include women's and men's fashion, and fine jewelry & watches. Additionally, smart and savvy shoppers now have a predictive tool to use when buying retail that accurately assesses the future value of designer items they are investing in today.

The RealBook app, a "Kelley Blue Book" type service contains dynamic features that allow consumers to view and sort thousands of products by resale price, save products under 'favorites' to receive resale price updates, share products via text, Facebook, Twitter, and email, and shop similar products on The RealReal. Click here to download the app and find more details.

The RealBook app is fed by proprietary data aggregated from The RealReal's database of over 500 designer brands and over 500,000 luxury goods sold to date.

An example of resale value data points for luxury designers derived from the RealBook app include:

  • Resale value of popular brands: David Yurman: 45% off retail, Hermes accessories: 30% off retail, Jimmy Choo: 65% off retail.
  • Brands that hold their value the longest: Cartier, Chanel, Christian Louboutin, David Yurman, and Van Cleef & Arpels.
  • Range of resale value: Between 10-90% off original retail price.

"Over the last couple years, we've seen our consignors turn into savvy shoppers, calling us on a daily basis from retail stores, asking what designer brands they should buy to get the highest resale value in the future. We realized this was becoming a trend, and built RealBook to inform and empower consumers with data to help them manage and make smart luxury investments," said Founder and CEO Julie Wainwright.

"When I make a designer purchase, I look at it as an investment and an asset. I consider whether the item might have residual value when I'm no longer interested in owning or using it, and consigning that asset at The RealReal lets me recoup part of my initial investment quickly and easily. Discovering The RealReal has completely changed the way I shop," said Robin Silverman, avid consignor and shopper on The RealReal.

Everyone with luxury items now has a luxury resale marketplace in The RealReal with more than 3M members to sell their luxury items easily, quickly, and at top resale value. In just three years, The RealReal is now processing more than 40,000 luxury goods per month, and has shipped more than 500,000 luxury items to date. The RealReal is changing the way people think about luxury shopping and consignment. Find out more at www.therealreal.com.

About The RealReal

The RealReal is the online leader in authenticated luxury consignment. We offer the largest marketplace of designer brands such as Chanel and Louis Vuitton, fine watches and jewelry, and fine art. The RealReal has won favor with luxury consignors and buyers as a next-generation consignment site by providing guaranteed authenticity of product and a superior consigning and shopping experience. A full-time staff of authenticators, horologists, licensed gemologists and art curators accept tens of thousands of new products into our warehouse each month. Consignors receive up to 70% of the sale price of their items, and buyers enjoy up to 90% off retail for our luxury goods. www.therealreal.com

Press Contact:
Natalie Seufferlein
Natalie.seufferlein@therealreal.com

Photo - http://photos.prnewswire.com/prnh/20140627/122743
Logo - http://photos.prnewswire.com/prnh/20140415/73306

SOURCE The RealReal



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