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The Revenue Model for Real-Time Search? New Service from TwitterJobSearch and Partners Builds Classified Ads Business on Twitter

 

LONDON, May 28 /PRNewswire/ -- TwitterJobSearch (http://www.TwitterJobSearch.com), the first real-time job search engine, has evolved its offering to include an In-Stream Ads service. The range of solutions from TwitterJobSearch and selected partners provide companies with a simple, cost-effective way to manage their social recruitment efforts. As the real-time search market heats up this year, TwitterJobSearch's vertical search solution will set the standard for how businesses can be built around aggregating, indexing and contextualizing social media content.

Organizations partnering with TwitterJobSearch include TMP Worldwide, Incisive Media, Euro RSCG Riley, Barkers, Michael K Howard, TweetMyJOBS and Avature. This growing network, which also includes over 300 job board properties, ensures that businesses can access a comprehensive suite of services that suit their existing resources and capabilities. Companies looking to recruit can now automatically incorporate optimized placement on http://www.TwitterJobSearch.com into a range of other global or local print and digital activities, as well as take advantage of fully managed programs that deliver a complete social media recruitment solution.

"We're tracking organizations in more than 17 countries that are already using social media sites like Twitter in their recruitment efforts," commented Bill Fischer, Co-founder of TwitterJobSearch. "Social media, paired with contextual intelligence and the right meta-data, is the future of classified advertising and we're building out a network of top-tier partners in recruitment advertising and process management to collaborate on a turn-key managed service for companies."

TwitterJobSearch is now working with companies in Europe, the USA, Brazil and Australia to ensure their social media recruitment activity fits the Twitter dynamic and creates impact and interaction with the new audiences reachable via this channel. "It is only very recently that Twitter has gained momentum and achieved a mass of users and content that now potentially provides a very powerful communications platform for companies," commented Dave Coombs, Head of Online Media, UK and Ireland at TMP Worldwide UK. "Twitter and TwitterJobSearch represent an incredibly powerful way for candidates and companies to open up a dialogue and find and keep exciting new talent."

Avature, the leading provider of innovative Enterprise 2.0 Human Capital Management solutions, has included TwitterJobSearch's In-Stream Ads into its managed service offering. Brand profiles are created and optimized for maximum pull-through, while opportunities are also added to the most relevant Twitter job feeds and enhanced on http://www.TwitterJobSearch.com with premium placement in relevant search results. "During the downturn, any recruitment activity clearly needs to achieve maximum results for minimum outlay," added Mike Johnson, Sales Director of Avature. "Incorporating TwitterJobSearch's new In-Stream Ads service into our clients' existing resourcing programs ensures we can help them reach deep into this important new channel in a creative, cost-effective manner."

The new offering delivers:

  • Automation of the entire Twitter recruitment process
  • Brand management solutions for corporate Twitter accounts
  • Cross-media advertising and sponsorship packages
  • Increased traffic to corporate careers websites
  • Click-through analytics for monitoring effectiveness
  • Extended reach and visibility throughout the Twitter network
  • Enhanced listings on http://www.TwitterJobSearch.com
  • Accelerated acquisition of followers to corporate Twitter accounts
  • Best-practice methodology that ensures job posts are indexed on all relevant search engines

In-Stream Ads are selected by clients from those picked up by TwitterJobSearch due to being posted onto Twitter, and premium placement on http://www.TwitterJobSearch.com is purchased on a competitive CPC basis, priced on volume and category popularity. TwitterJobSearch's relevancy algorithms then identify whether an advert is relevant to the search query entered by a job-seeker. Only if it is deemed suitable will the vacancy be optimized and positioned at the top of the search results page, against a black background to draw the eye. Visitors can then click straight through to the job posting on the employer's website, select to follow the profile from their own Twitter account, or see the original message on the Twitter website.

Just as Google has leveled the search engine marketing playing field with its AdWords service, TwitterJobSearch does exactly the same on Twitter. "Seven-thousand Twitter accounts have posted information about vacancies onto Twitter so far, approximately half of which are individuals or small business users," added Bill Fischer. "With over 240,000 unique job opportunities being published in the last thirty days, Twitter is likely to become a bigger online recruitment resource than Monster or Craigslist by the end of this year."

To find out more about the In-Stream Ads service, visit http://www.TwitterJobSearch.com or email advertise@TwitterJobSearch.com.

About TMP Worldwide UK

TMP Worldwide in the UK and Ireland (http://www.tmpw.co.uk) provides recruitment advertising and manages the process of hiring from everyday roles through to senior positions. Its end-to-end solutions provide a pain-free way to get the best candidates onboard, designing and delivering everything critical for the hiring process, from job profiling to candidate management and executive search.

TMP Worldwide is one of the largest organizations of its kind, with ten offices across the UK and Ireland, and it works as part of a global network which enables it to provide a tailored service on both a local, national and global level. Its creative approach to recruitment communications means it has won multiple awards for its campaigns across the private and public sector.

For more information, please contact Caroline Sweeney, Flagship Consulting, Tel: 0207 886 8440, caroline.sweeney@flagshipconsulting.co.uk

About Avature

Founded in 2004 by Dimitri Boylan, the former co-founder and CEO of HotJobs.com, Avature is a global technology company and provider of human capital management software. Headquartered in New York City, Avature has offices in the US, Europe and Latin America. Information on Avature can be found at http://www.avature.net.

For more information, please email info@avature.net

About TwitterJobSearch

TwitterJobSearch (http://www.TwitterJobSearch.com) is the new service from Workhound, the UK's leading job search engine, providing contextual search solutions that analyze, organize and extend the reach of job opportunities. The TwitterJobSearch solution looks at the content of every tweet in context to determine its intent and break out filterable data. Getting beyond the 140-character limit of Twitter by going beyond the tweet, the technology also looks at biography information and crawls destination URLs to find additional information and context.

Workhound (http://www.Workhound.co.uk) is Britain's largest online job source, offering vertical search of more current UK job listings from job boards, employment services and company job postings than any other service. Additionally, with the UK's largest database of real-time recruitment offerings, the company's SalaryTrack (http://www.SalaryTrack.co.uk) product provides a precise view of current employment pay.

TwitterJobSearch, Workhound and SalaryTrack are all products of WorkDigital Ltd. TwitterJobSearch.com is not associated with Twitter Inc.

    For further information, images and interviews please contact:

    Holly Scothern
    E: holly@golightlygroup.com
    T: @Golightly75
    M: +44 7961 123676

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE TwitterJobSearch

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RELATED LINKS
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