The Riviera Hotel and Casino Earns Prestigious AAA Three Diamond Award

    LAS VEGAS, April 9, 2008 /PRNewswire/ -- The Riviera Hotel and Casino
 was awarded with the 2008 AAA Three Diamond Award, making the classic Las
 Vegas resort one of twenty-one Strip property hotels to be recognized with
 the distinct hospitality industry award.
 
     "In a city that tends to implode its history, the Riviera has
 maintained its commitment to excellence for the past five decades; we
 continue to earn accolades from the hospitality industry," said Robert
 Vannucci, president of the Riviera. "With our ongoing multi-million dollar
 renovations and the continued hard work of our employees, we strive to
 provide the utmost quality in the hospitality industry."
 
     A classic Las Vegas resort, the Riviera Hotel and Casino has made an
 indelible mark on the landscape of Las Vegas with a history spanning more
 than 50 years. Celebrating their golden anniversary in 2005, the property
 continues to reinvent itself with an on-going multi-million dollar
 makeover. The remodel includes more than 2,000 remodeled rooms, 150,000
 square feet of refurbished casino space with a VIP slot area and updated
 convention facilities, demonstrating the Riviera's commitment to provide
 high quality amenities, along with first-class service for decades to come.
 
     AAA's Diamond Rating is one of North America's most coveted symbols of
 excellence in hospitality. The rating system employs a fulltime team of
 inspectors who conduct annual on-site evaluations using published criteria.
 As one of the world's largest travel-information publishers, AAA
 distributes nearly 160 million copies of travel-related materials to
 members and consumers annually, including nearly 23 million copies of AAA
 travel books.
 
     About The Riviera Hotel and Casino
 
     The Riviera Hotel and Casino enjoys a legendary past as one of the
 first top-notch Las Vegas hotels in the State of Nevada, known for its big
 name entertainment and friendly hospitality, as well as its worldwide name
 recognition. Having celebrated its golden anniversary in 2005, the historic
 Riviera is one of the State's premier destination spots offering the
 passion and excitement of nostalgic Las Vegas and the Rat Pack Era,
 combined with a modern day, multi-million dollar remodeling of rooms and
 convention facilities, bringing the property up to par with today's
 mega-resort competition.
 
     Over 2000 refurbished oversized rooms offer maximum comfort and
 breathtaking views of the glittering Las Vegas Strip with its western
 scenic panoramas. Each accommodation has been attractively decorated,
 including all the important amenities Las Vegas has to offer for both
 leisure and business travelers. Our guests can also enjoy the Riviera's
 Convention Center, a self-contained full-service experience, all under one
 roof, serving tradeshows, conferences and major corporate and industry
 shows alike.
 
     Forward-Looking Statements
 
     The forward-looking statements in this news release, which reflect our
 best judgment based on factors currently known to us, involve significant
 risks and uncertainties including the implementation and future results of
 the capital expenditure plan, the future results of our ongoing strategic
 process for maximizing shareholder value, pending litigation involving
 takeover efforts that we have opposed, hotel and casino market conditions,
 the effect on Riviera Black Hawk of the Colorado smoking ban that becomes
 effective on January 1, 2008, increases in energy costs, general economic
 and political conditions, regulatory requirements and other risks and
 uncertainties detailed from time to time in our filings with the Securities
 and Exchange Commission. Our actual results may differ materially from what
 is expressed or implied in our forward-looking statements. We do not plan
 to update our forward-looking statements even though our situation or plans
 may change in the future, unless applicable law requires us to do so.
 
     "Safe Harbor" Statement under the Private Securities Litigation Reform
 Act of 1995: Statements in this press release regarding Riviera Holdings
 Corporation's business which are not historical facts are "forward-looking
 statements" that involve risks and uncertainties. For a discussion of such
 risks and uncertainties, which could cause actual results to differ from
 those contained in the forward-looking statements, see "Risk Factors" in
 the Company's Annual Report or Form 10-K for the most recently ended fiscal
 year.
 
 
For more information: Bri Ulivarri / Michael Coldwell BRAINtrust Marketing + Communications 702.862.4242 or bri@braintrustlv.com / michael@braintrustlv.com

SOURCE Riviera Hotel and Casino

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