SACRAMENTO, Calif., Dec. 8 /PRNewswire/ -- In an effort to better serve the needs of local, independent online publishers, The Sacramento Press today announced it formed a local vertical media ad network dubbed SLOAN: Sacramento Local Online Ad Network..

(Logo: http://www.newscom.com/cgi-bin/prnh/20091008/TSPLOGO)

Developed in conjunction with Adify, a vertical ad network platform, SLOAN is currently creating agreements with several local publishers. To date it includes The Sacramento Press, The Rancho Cordova Post, Gold River Online, Elk Grove Online, SacMix, The Sac Rag, Sacramento365.com, Myfolsom.com and The Tomato Pages Network and is growing.

"We are so excited to be part of such an exciting process. Working with such an innovative, creative group of people with common goals is inspiring. We feel SLOAN will connect all of the dots between advertisers and the audiences they're trying to reach through the independent publishers," said Lynn Mayugba, Vice President of Corporate Strategy for The Sacramento Press.

While SLOAN will provide support and a new revenue channel to independent, online publishers, each online publisher will have total control over its ad campaigns. Accepting or opting out of ads is completely at the discretion of each individual publisher and websites will remain autonomous. In addition, readers will not see any changes in the content or the in-depth coverage and focus their communities receive from the publisher. SLOAN was also designed so advertisers can take advantage of SLOAN's reach and targeted audiences.

"The breadth and value of doing a strategic ad buy through the network will be extremely powerful. The in-depth reporting and demographic targeting we can provide our advertisers by using the Adify technology platform will really help them meet their specific needs as regional companies," she added.

Additionally, SLOAN publishers are given access to Adify Media, which enables them to incorporate ads on their sites from national advertisers.

"The national advertisers working with SLOAN give publishers in the network exposure to national and larger regional ad campaigns, something they may or may not have had access to in the past with smaller numbers in comparison to alternate outlets. But together, as a network, it creates a compelling format and platform for advertisers. With Sloan you target and hit a huge population of the online community in Sacramento with one ad buy," Mayugba said.

Publishers that wish to be considered for membership to SLOAN can complete a simple application process at www.sacad.net.

About The Sacramento Press

Aiming to rewrite the rules of journalism through community engagement, The Sacramento Press uses a hyper-local lens and an army of 700-plus community contributors to offer reporting and commentary on all news and issues of interest to residents of the city's communities. Through its powerful website, events and marketing services, the pioneering online media outlet partners with local business to advance their brands through sponsorships of community activities. It also provides businesses social-networking-advisory services.

About Adify Media

Adify Media is the media services division of Adify. Built on the Adify Network Builder platform technology that powers more than 200 vertical ad networks, Adify Media has unique access to over 12,000 sites in networks built by top media companies. Adify Media reaches advertisers' goals by delivering creative and content with 100 percent transparency to quality mid-tail sites. Adify Corporation is a vertical ad network management and media services company that is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.

SOURCE The Sacramento Press

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