NEW YORK, Nov. 26 /PRNewswire/ -- Shoppers can experience the true spirit of the holiday season at The Scholastic Store in SoHo thanks to a special partnership between Scholastic and the New York Urban League that is spreading joy to children in need, with brand new books and educational toys to unwrap this December. Here's how it works: -- From now until Christmas Day, December 25th, shoppers at The Scholastic Store can buy a gift of their choice for donation to an underprivileged child in turn receive 10% off their entire purchase. -- Scholastic then will match every gift donation with the donation of a brand-new book. -- The donated gift will be placed into the New York Urban League donation box located at The Scholastic Store. -- The New York Urban League will distribute the gifts and books through shelters, schools and other locations throughout New York City. -- For more information on the New York Urban League and The Scholastic Store Season of Giving, log-on to www.nyul.org. "The New York Urban League is thrilled to be working with The Scholastic Store to give the gift of reading," said Darwin M. Davis, CEO of the New York Urban League. "Through the generous donations of shoppers at The Scholastic Store, we will be able to give hundreds of children books and educational toys this holiday season." The Scholastic Store, 557 Broadway (between Spring and Prince Streets) Holiday Hours: 10 a.m. to 7 p.m., (call 212/343-6166 for extended hours) Event Hotline: (212) 343-6166, toll free: (877) 286-0137 Scholastic also partners with the National Urban League for the year-round Read and Rise initiative that provides African-American parents and families with culturally-enriched materials to help their children gain early literacy and develop a love of reading. The initiative includes the new Read and Rise early literacy magazine and Read and Rise parent guides, as well as public service announcements designed to increase awareness of the important role parents and other caregivers play in helping children develop early literacy skills and to reinforce the importance of reading to children from birth. About The Scholastic Store: A series of reading neighborhoods attract children to age-appropriate sections. Clifford's Corner is a beacon for the 0- 2 year olds. For children ages 3-5, The Bus Stop features books, puzzles, dress-up clothing and games. The Creative Minds area includes games, arts and crafts for boys and girls ages 6 -12. The mystical Harry's Castle features the best of Harry Potter. The Scholastic Entertainment department boasts the best videos, audiotapes and cd-roms. In the New Features area parents and children can find the best new book releases. Parents and teachers can enjoy The Educational Resource Department, a private area providing them with a quiet spot to shop Scholastic's wide range of reference and guidebooks, along with professional and supplemental teaching materials. About the New York Urban League: The NYUL was founded in 1919 and, since then, has worked both on its own and through strategic partnerships with other community-based organizations, citywide and neighborhood-based service providers, the public sector and the city's business and corporate communities. Its mission is to work to affect policy in the public and private sectors, so as to eliminate racism and its effects and to promote opportunities and help African Americans and other individuals, families and communities achieve their full potential. The NYUL fulfills this mission by providing programs and activities in the areas of employment and training, economic development, education, housing, health, social services, information referrals and intergroup relations.
SOURCE Scholastic Inc.