The Scholastic Store Partners With New York Urban League to Put Toys and Books in the Hands Of Children in Need This Holiday Season

    NEW YORK, Nov. 26 /PRNewswire/ -- Shoppers can experience the true spirit
 of the holiday season at The Scholastic Store in SoHo thanks to a special
 partnership between Scholastic and the New York Urban League that is spreading
 joy to children in need, with brand new books and educational toys to unwrap
 this December.  Here's how it works:
 
      --   From now until Christmas Day, December 25th, shoppers at
           The Scholastic Store can buy a gift of their choice for donation to
           an underprivileged child in turn receive 10% off their entire
           purchase.
 
      --   Scholastic then will match every gift donation with the donation of
           a brand-new book.
 
      --   The donated gift will be placed into the New York Urban League
           donation box located at The Scholastic Store.
 
      --   The New York Urban League will distribute the gifts and books
           through shelters, schools and other locations throughout New York
           City.
 
      --   For more information on the New York Urban League and The Scholastic
           Store Season of Giving, log-on to www.nyul.org.
 
     "The New York Urban League is thrilled to be working with The Scholastic
 Store to give the gift of reading," said Darwin M. Davis, CEO of the New York
 Urban League.  "Through the generous donations of shoppers at The Scholastic
 Store, we will be able to give hundreds of children books and educational toys
 this holiday season."
 
      The Scholastic Store, 557 Broadway (between Spring and Prince Streets)
      Holiday Hours: 10 a.m. to 7 p.m., (call 212/343-6166 for extended hours)
      Event Hotline: (212) 343-6166, toll free: (877) 286-0137
 
     Scholastic also partners with the National Urban League for the year-round
 Read and Rise initiative that provides African-American parents and families
 with culturally-enriched materials to help their children gain early literacy
 and develop a love of reading.  The initiative includes the new Read and Rise
 early literacy magazine and Read and Rise parent guides, as well as public
 service announcements designed to increase awareness of the important role
 parents and other caregivers play in helping children develop early literacy
 skills and to reinforce the importance of reading to children from birth.
 
     About The Scholastic Store:
     A series of reading neighborhoods attract children to age-appropriate
 sections. Clifford's Corner is a beacon for the 0- 2 year olds. For children
 ages 3-5, The Bus Stop features books, puzzles, dress-up clothing and games.
 The Creative Minds area includes games, arts and crafts for boys and girls
 ages 6 -12.  The mystical Harry's Castle features the best of Harry Potter.
 The Scholastic Entertainment department boasts the best videos, audiotapes and
 cd-roms.  In the New Features area parents and children can find the best new
 book releases.  Parents and teachers can enjoy The Educational Resource
 Department, a private area providing them with a quiet spot to shop
 Scholastic's wide range of reference and guidebooks, along with professional
 and supplemental teaching materials.
 
     About the New York Urban League:
     The NYUL was founded in 1919 and, since then, has worked both on its own
 and through strategic partnerships with other community-based organizations,
 citywide and neighborhood-based service providers, the public sector and the
 city's business and corporate communities. Its mission is to work to affect
 policy in the public and private sectors, so as to eliminate racism and its
 effects and to promote opportunities and help African Americans and other
 individuals, families and communities achieve their full potential.  The NYUL
 fulfills this mission by providing programs and activities in the areas of
 employment and training, economic development, education, housing, health,
 social services, information referrals and intergroup relations.
 
 

SOURCE Scholastic Inc.

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