The Search is on for America's Healthiest Student Bodies
National 'got milk?' Milk Mustache Campaign Launches Contest to Reward
Teens and Schools for Encouraging Healthy Habits
CHICAGO, April 20 /PRNewswire/ -- With the number of overweight teens tripling in the last two to three decades(1), it's critical now more than ever for schools to implement programs that help promote good nutrition and physical activity for their students. To help drive home the important role schools can play and reward those already taking steps, the National "got milk?" Milk Mustache Campaign launched the Healthiest Student Bodies program, which recognizes schools across the country that provide an environment that encourages healthy choices for students. The top 25 Healthiest Student Bodies will be announced this fall. The Contest The "got milk?" Healthiest Student Bodies Contest will reward twenty-five students and their schools for promoting good nutrition and physical activity. To enter the contest, students can log on to bodybymilk.com and nominate his/her school by completing a short questionnaire and writing a brief 75 word essay. Winning schools will be awarded a $1,000 grant to support health and fitness programs, as well as a special milk mustache assembly at the school. As a bonus, winning student nominators will receive a prize package, including cool new gear from Adidas and iTunes. Keeping Up With Active Teens Drinking milk can aid teens in maintaining a healthy weight. Results from the new What America Drinks report(2) indicate that soft drinks and other sugar-sweetened beverages are the leading source of liquid calories in the diets of adolescents and are pushing out other, nutrient-rich beverages like milk. Studies indicate that milk protein plays an important role in building and keeping muscle and, that teens who get enough milk are more likely to weigh less and have less body fat than those who don't. By promoting milk intake, schools have the opportunity to become a cornerstone for their students' healthy lifestyle and choices. Winning is a Click Away Applications will be available at bodybymilk.com beginning April 20 through June 20. Following the closing of the contest, a panel of health and fitness experts, will help select the winners. The 25 winning schools will be unveiled at the beginning of the 2007-08 school year, and the "got milk?" team will begin visiting winners in September. For the official "got milk?" Healthy Student Bodies contest materials, complete rules and more information, visit bodybymilk.com. The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. Together with dairy farmers, the MilkPEP Board runs the National "got milk?" Milk Mustache Campaign, a multi-faceted campaign designed to educate consumers on the benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups. (1) Based on research from the National Institutes of Health (2) What America Drinks is based on a comprehensive study conducted by ENVIRON International Corporation. The report analyzed data from more than 10,000 Americans ages 4 and older who participated in the government's National Health and Nutrition Examination Survey (NHANES) 1999-2000 and 2001-2002 and provided reasonable dietary reports of food/beverage intakes. The study was commissioned by the Milk Processor Education Program and a copy can be found at http://www.2424milk.com.
SOURCE Milk Processor Education Program
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