NEW YORK, April 5, 2017 /PRNewswire/ -- Every celebrity knows that in order to guarantee an instant surge of publicity and social media attention, all she has to do is change her hair color. So they all do it. Often. Which makes you wonder how they still manage to have such glossy, gorgeous hair. Matrix Celebrity Hair Stylist George Papanikolas--who has worked with clients like Kim and Khloe Kardashian, Hannah Davis Jeter, Britney Spears and Madonna--knows the answer. The secret to maintaining hair health through numerous hair color switch-ups, he reveals, is the bond builder.
"I can push hair color further, take my clients blonder, and process their hair more often," reveals Papanikolas, who uses the Matrix Bond Ultim8 system. "They love it, and now they all stop me before I begin every color application to be sure I've included Bond Ultim8 in their formulas!"
A bond builder, Papanikolas explains, is a modern insurance policy for hair. That's because the bonds that form the structure of healthy hair are constantly under attack. Hair lighteners, permanent hair color, demi-permanent hair color, smoothing and perm services, thermal tools, mechanical tools and environmental aggressors can all lead to the undoing of these structural bonds, leaving hair damaged, weak, dull and lifeless. BOND Ultim8 Bond Protecting System takes up the challenge—protecting existing bonds, preventing further bond breakage and remarkably transforming the outcome of salon services.
"Whether you're a salon-born blonde, devoted to your grey-coverage color services or tempted by every new mint, pink or coral hue that comes along," says Papanikolas, "you can rest easy knowing there's a scientifically advanced way to spare your hair from damage and elevate it to the healthiest possible level."
To find a Matrix salon using Bond Ultim8, visit www.matrix.com/salonfinder.
MATRIX, the leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage Advanced, Biolage Cleansing Conditioner, Biolage ExquisiteOil, Biolage Styling, COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit www.matrixprofessional.com for techniques, formulas, salon resources and much more!
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