FirstView's results indicate that non-traditional influencers helped shape voter opinions. "The 'SNL effect' absolutely impacted the election," said
The survey also found that 6 percent of respondents indicated the skits made them more likely to vote for Obama/Biden and 4 percent said the SNL skits made them more likely to vote for McCain/Palin.
FirstView was conducted by former White House pollsters Dr.
FirstView also found that while voters were primarily concerned about the economy, they did not vote their pocket books. Instead they were motivated to change the world for future generations and to restore trust in government.
FirstView surveyed 1,000 voters through a phone and online survey. Respondents were triple screened for age, voter registration and participation in the 2008 election. The data is stratified by census region to represent the U.S. population's actual ratios for gender, education and ethnicity. These measures assure a valid national probability sample. The scientific survey has a margin of error of plus or minus 3.1 percent at the 95 percent confidence level.
Full Survey: www.firstviewsurvey.com
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