Jeffrey Schumacher to Lead the Implementation of New Marketing Model as Sports Authority's new CMO and CSO

ENGLEWOOD, Colo., Nov. 13 /PRNewswire/ -- The Sports Authority, the nation's premier full-line sporting goods retailer, today announced the appointment of industry veteran Jeffrey Schumacher to oversee all marketing, advertising, private brand strategy, digital/eCommerce, corporate and business development strategy. Schumacher, who currently serves as a Partner in McKinsey & Company's North American Marketing and Sales Practice, brings more than 15 years of industry experience in marketing, advertising, sales and brand/retail strategy. Schumacher's appointment to Executive Vice President, Chief Marketing Officer and Chief Strategy Officer is effective November 16, 2009.

"We are thrilled to have Jeff coming aboard as we look to the near future and beyond to drive our marketing efforts," said David Campisi, President of Sports Authority. "We have been working with Jeff at the executive level for the past 2 years and are truly inspired by his passion and vision for the company. I know he will be a great addition to the team."

"Jeff's ability to understand The Sports Authority's business has proven invaluable," said Jonathan Seiffer, Partner, Leonard Green & Partners, L.P. "I consider Jeff to be one of the brightest minds in the marketing business and look forward to seeing the impact which he and his team will have in the upcoming months."

During Schumacher's partnership at McKinsey & Company he led the West Coast Marketing and Sales Practice and served as a global head of the McKinsey Customer Lifecycle Management Solution Center as well as a Global Leader in McKinsey's Retail Practice. Throughout his 15-year career, Jeff focused on Marketing and Sales topics for a broad range of retail and consumer companies. His experience spans multiple areas, including brand, media and marketing strategies, multi-channel marketing, eCommerce, loyalty programs, online media, and more.

Schumacher's appointment demonstrates Sports Authority's ongoing commitment to bettering its consumer experience and defining itself as a nationwide leader in the sporting goods retail industry.

"I am really looking forward to serving Sports Authority. Over the past several years I have come to gain an incredible amount of respect for this organization and the amazing amount of talent that exists within it," said Schumacher. "This company is forward thinking and incredibly dedicated to improving its consumer experience to drive results. I cannot wait to take the reins and help to reveal the company's full potential."

For more information about The Sports Authority, please visit www.sportsauthority.com.

About Sports Authority

Headquartered in Englewood, CO, Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices.

Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.

Sports Authority operates 465 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a licensing agreement with AEON Co., Ltd. The company's e-commerce website is located at www.sportsauthority.com.

SOURCE Sports Authority

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