The Style Network to Debut the Network's First Reality Sitcom Series Focusing on Mogul-Model-Mom Kimora Lee Simmons 'KIMORA' (Working Title) to Debut This Summer on Style



    LOS ANGELES, April 11 /PRNewswire/ -- Ask Kimora Lee Simmons who she is
 and the answers will be varied -- a mogul and a mother ... demanding and
 compassionate ... a designer and a diva. She is all of this and more.
 Kimora Lee Simmons is a woman who takes charge of life and lives it to the
 fullest. She made "phat" a household word through her fashion house, Baby
 Phat, the multi-million dollar enterprise Simmons runs with the trademark
 style that inspires every aspect of her life. Now, The Style Network is
 bringing that same Simmons energy to the small screen each week in a series
 that takes viewers into the compelling life of Kimora Lee Simmons -- the
 CEO of a global brand, and mom to two precocious little girls. "KIMORA"
 (working title) premieres this SUMMER only on Style.
     "Kimora Lee Simmons is simply a fascinating woman," said Salaam Coleman
 Smith, Executive Vice President, The Style Network, in announcing the new
 series. "She is refreshingly blunt, absolutely honest and outrageously
 entertaining ... the kind of woman who knows what she wants and how to get
 it. Nothing she does is small, nothing she says is insignificant and
 nothing she wants is unavailable. This series is going to open a lot of
 women's eyes to the possibilities life has to offer, and all of us at Style
 are happy to be working with such an inspirational woman."
     Professionally, Kimora Lee Simmons seems to have it all. We'll peek
 inside the hip-hop halls of Baby Phat, her sister company to Phat Farm that
 has taken on a very large life of its own. What started as simply a
 spin-off clothing line has, under the watchful eye of Ms. Simmons, exploded
 into a global brand that now includes cosmetics, fragrances, home goods,
 jewelry ... even diamond-encrusted electronics. Viewers are invited along
 for the ride as she leads her company to new heights of success, from
 product launches to press tours to high fashion events. It sounds
 exhausting, but this is only half of Kimora's day.
     Simmons puts her two daughters, seven-year-old Ming Lee and
 four-year-old Aoki Lee, above all else. Like everything she does, Kimora
 lives her private life in a very big way. We will become regular visitors
 to the family's New Jersey estate, where life is often hectic for a woman
 who must balance her dedication to the girls with philanthropic and social
 commitments.
     Like all great leading ladies, Simmons surrounds herself with a
 formidable professional staff, which includes publicists, managers,
 creative directors and fashion designers, as well as an extensive personal
 staff of nannies, chefs, drivers, stylists and hair/makeup artists. It's a
 large group to handle, but Kimora Lee Simmons has no problem assuming
 leadership.
     Born in St. Louis, Missouri to a Japanese mother and African American
 father, Kimora took the modeling industry by storm at age 13 when fashion
 czar Karl Lagerfeld handpicked her to model for Chanel in Paris. To her
 credit, Kimora is the only multiethnic woman to have a successful fashion
 empire and lifestyle brand which includes fragrance, cosmetics, beauty, and
 home collections. She is also the author of the inspirational/lifestyle
 guide "Fabulosity: What It Is and How To Get It." Additionally, Kimora has
 established the Kimora Lee Simmons Scholarship Fund at her St. Louis alma
 mater which provides college tuition support for academically successful
 girls with financial needs.
     The series was developed for The Style Network by Elaine Brooks. Steve
 Cantor (Stick Figure Productions) and Carmen Mitcho (E! Networks) will
 executive produce the series that premieres this summer on Style.
     About Comcast Entertainment Group
     Based in Los Angeles, recently formed Comcast Entertainment Group
 operates E! Entertainment Television, the 24-hour network with programming
 dedicated to the world of entertainment, and E! Online; The Style Network,
 the destination for women 18-49 with a passion for the best in relatable
 and inspiring lifestyle programming; and G4 offering the last word on
 gaming, technology, animation, interactivity, and "Internet culture" for
 the male 18-34 demo. E! is currently available to 89 million cable and
 direct broadcast satellite subscribers in the United States. In 2006, E!
 launched the E! Everywhere initiative underscoring the company's dedication
 to making E! content available on all new media platforms any time and
 anywhere -- from online to broadband at The Vine @E!Online to wireless to
 satellite radio to VOD. The Style Network currently counts 58 million cable
 and satellite subscribers and G4, the #1 podcasted cable network in
 America, is available in 61 million cable and satellite homes nationwide.
 
 

SOURCE The Style Network

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