Many telecoms operators are investing heavily in premium content and sports rights, but alternative, content-light approaches with strong take-up and lower investment costs are also emerging. This report identifies best-practice strategies that can work alongside, or instead of, heavy content investment, in order to maximise the impact of telco TV. The report provides guidance on best-practice approaches that telco TV providers may take as they aim to grow market share without making large-scale investments. This report will be relevant and useful for all players in the pay-TV value chain that wish to better understand telco TV market strategy.
GEOGRAPHICAL COVERAGE CASE STUDIES- Asia–Pacific (APAC)- Europe- Middle East and North Africa (MENA)- Sky- TalkTalk- Telecom Italia- Telstra- Telus- Verizon- Vodafone
KEY QUESTIONS ANSWERED IN THIS REPORT
- What options do telecoms operators have for providing innovative or differentiated pay-TV services, without needing to commit significant investment in original or exclusive video content?
- How can partnerships and devices elevate a pay-TV proposition with no or minimal differentiated content?
- How can operators attract new first-time audiences to pay-TV services?
- What initiatives have other operators taken? How successful have they been in terms of take-up, customer retention and revenue generation?
WHO SHOULD READ THIS REPORT- Pay-TV providers or telecoms operators that are aiming to grow their payTV business, but are not able to rely on significant investment in video content.- OTT players looking to establish partnerships with telecoms operators.- Large, established players in the TV industry that want to understand their more-nimble competition.
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