The Toughest Sport on Dirt is Coming to FOX This Fall!

Apr 17, 2006, 01:00 ET from Professional Bull Riders

    COLORADO SPRINGS, Colo., April 17 /PRNewswire/ -- FOX Sports and the
 Professional Bull Riders (PBR) are excited to announce that bull riding is
 coming to FOX this fall! The 90 minute tape-delayed PBR television
 broadcasts are slated to air on three single-header NFL Sundays. Fans can
 tune in on September 17, October 1, and October 29 to catch these
 adrenaline-charged Built Ford Tough Series events featuring the world's
 elite bull riding tour, the Built Ford Tough Series presented by Wrangler.
     The three PBR events will air at 4:30 - 6:00 p.m. ET immediately
 following the early NFL games or at 2:30 - 4:00 p.m. ET leading into the
 late NFL games, which will be determined two-weeks prior to game day in
 each market. The Greensboro, N.C. BFTS event airs on Sunday, Sept. 17,
 while the PBR World Finals from Las Vegas will air on October 29; the
 October 1st event is still to be determined. On October 29, the PBR event
 not only follows the NFL on FOX, but airs the same day of a possible Game
 Seven of the 2006 World Series.
     PBR management is excited to enhance its programming with FOX coverage
 and not only deliver professional bull riding to its passionate fan base,
 but win new enthusiasts in the process.
     Said CEO of the PBR, Randy Bernard, "I believe that the FOX Sports
 agreement is a landmark move for the PBR and will impact our sport in a
 huge way. Airing on NFL Sundays will bring the PBR into a tremendous number
 of homes, as well as expose our sport to an ideal demographic. FOX will
 deliver a broadcast that is very informational for the casual viewer and at
 the same time showcase the high impact action that our passionate fans
     "We are very excited to showcase some of the Professional Bull Riders'
 premier events," said FOX Sports President Ed Goren. "With its ever-growing
 fan base and popularity, the addition of PBR's elite bull riding tour to
 FOX Sports' schedule is a wonderful complement to our championship
 programming lineup."
     More than 104 million viewers tune in each year to the PBR on NBC, OLN
 and on a host of foreign networks across the globe. With over 500 hours of
 prime time programming annually PBR ranks among the most prolific sports on
 air, in addition to attracting over one million live event attendees each
 year with its multi-tiered event structure which includes the marquee Built
 Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company
 Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour,
 designed specifically for entry level contestants. The PBR's governing
 board of directors is comprised of renowned bull riders who have developed
 the event into a stand alone sport which is experiencing unprecedented
 growth in global popularity. The PBR is headquartered in Colorado Springs,
 Colo., and has over 600 athletes competing in more than 100 PBR sanctioned
     In just 12 years of existence, FOX Sports has earned 63 Emmy Awards for
 excellence in the presentation of the biggest sporting events on
 television. FOX Sports is the exclusive network broadcast rights holder for
 Major League Baseball, the exclusive network broadcaster of NFC
 regular-season National Football League games and a rights holder of NASCAR
 NEXTEL Cup racing. In January, FOX Sports begins exclusive coverage of
 Fiesta Bowl, Orange Bowl and Sugar Bowl from 2007 through 2010, and the
 new, stand-alone, BCS National Championship Game from 2007 through 2009.
 David Hill and Ed Goren are the Executive Producers of FOX Sports. For
 additional information on the Professional Bull Riders, please visit or call 719.471.3008.
     Bonnie Wheatley
     PR Department

SOURCE Professional Bull Riders