SILVER SPRING, Md., April 5 /PRNewswire/ -- The Travel Channel today
announced a partnership with SideStep Inc., the Internet's leading travel
search company, as part of an overall redesign of its flagship Web site,
TravelChannel.com. The revamped Web site, which features a new design,
navigation and search-optimized pages, is a content-rich site that allows
visitors to get information on specific travel destinations, watch
travel-related video and research and book their trips, in addition to
learning more about their favorite Travel Channel shows.
Visitors to the redesigned TravelChannel.com can research and book air,
hotel and car rentals by leveraging the site's new "Book It!" functionality
powered by SideStep. This new booking engine searches more than 600+
airlines, 150,000 hotels and 30,000 car rental locations worldwide, in
addition to offerings for private jets.
"The launch of the new TravelChannel.com marks the evolution of our
site, expanding beyond a simple fan site for our viewers, to become a
comprehensive travel resource that leverages our broad range of assets in
travel-related content," said Pat Younge, president and general manager,
Discovery Travel Media. "Partnering with companies like SideStep, a true
innovator in the online travel space, is key to ensuring that we provide
consumers with an online destination that is rich in both content and
The new TravelChannel.com also features:
-- Video Hub -- visitors can easily access the Travel Channel's rich
library of travel videos, including web-only content from Travel
Channel television shows, video blogs from on-air talent and exclusive
Travel Channel information about popular destinations. In addition,
the site's new in-page video player allows users to access video
content without having to leave the page.
-- Multimedia Destination Guides -- more than 90 in-depth guides for the
most popular vacation destinations, including comprehensive
information from Fodor's, destination-specific video, community
message boards, photos and itineraries from some of the Travel
Channel's most popular hosts.
-- Improved Internal Site Search -- through a partnership with SLI
Systems, users have access to a more robust search function for
TravelChannel.com pages that allows them to filter their results by
videos, images, Discovery store products and TV listings.
-- Share Hub -- this new section aggregates User Generated Content from
the site, including user-submitted video, destination reviews and
active message boards, in one easy to access location.
-- Travel Ideas -- provides a range of guides covering the most popular
travel topics, including cruises, honeymoons, luxury travel, family
travel, adventure travel and more.
-- News and Weather -- In partnership with Weather Underground, this new
section allows users to see weather conditions across the world, and
includes a travel news feed.
"Travel Channel's strong brand and natural connection with the
traveling public makes the company an ideal partner for sharing the robust
SideStep travel search engine with a community of active travelers," said
Rob Solomon, president and CEO, SideStep, Inc. "Visitors to
TravelChannel.com can now translate their curiosity about travel into
reality by researching and booking their trips without ever having to leave
the Travel Channel site."
Travel Channel is now available in more 88 million US homes. Discovery
Travel Media is an integrated media business that includes: Travel Channel;
Antenna Audio, the world's leader in audio tours; online assets including
the broadband travel hub http://www.travelchannel.com, as well as travel
related content for Video-on-Demand (VOD) and mobile platforms.
Discovery Communications, Inc. is the number-one nonfiction media
company reaching more than 1.5 billion people in over 170 countries.
Through TV and new media, Discovery's 100-plus worldwide networks include
Discovery Channel, TLC, Travel Channel, Animal Planet and Discovery Health.
DCI is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Cox
Communications Inc., Advance/Newhouse Communications and John S. Hendricks,
Discovery's founder and chairman. For more information please visit
About SideStep, Inc.
SideStep, the Internet's leading travel search company, delivers the
most comprehensive selection of travel choices at the best prices to more
than five million consumers each month. SideStep has been named one of TIME
Magazine's "50 Coolest Web Sites," a PC World "World Class Site" and one of
its "Best Products of 2006," and declared "Best of the Web" by both Forbes
and BusinessWeek Online. The company has direct relationships with the
largest travel suppliers in the industry and works with a variety of
leading world- class brands, providing relevant results from more than 600
airlines, 150,000 hotels and 30,000 car rental sites worldwide. The Company
also operates TravelPost.com (http://www.travelpost.com), the Web's largest
independently owned hotel review community. Headquartered in Santa Clara,
California, SideStep is privately held and has raised more than $30 million
in funding from Trident Capital, Norwest Venture Partners, PAR Capital,
Saints Capital and Leader Ventures. For more information, visit
SOURCE Travel Channel