The Travel Channel Re-Launches Broadband Travel Hub TravelChannel.Com; Partners With SideStep for Travel Search and Booking

- Innovative Travel Search Engine Plays Key Role in Significant Redesign of as a Leading Provider of Comprehensive Travel Content on

the Web -

Apr 05, 2007, 01:00 ET from Travel Channel

    SILVER SPRING, Md., April 5 /PRNewswire/ -- The Travel Channel today
 announced a partnership with SideStep Inc., the Internet's leading travel
 search company, as part of an overall redesign of its flagship Web site, The revamped Web site, which features a new design,
 navigation and search-optimized pages, is a content-rich site that allows
 visitors to get information on specific travel destinations, watch
 travel-related video and research and book their trips, in addition to
 learning more about their favorite Travel Channel shows.
     Visitors to the redesigned can research and book air,
 hotel and car rentals by leveraging the site's new "Book It!" functionality
 powered by SideStep. This new booking engine searches more than 600+
 airlines, 150,000 hotels and 30,000 car rental locations worldwide, in
 addition to offerings for private jets.
     "The launch of the new marks the evolution of our
 site, expanding beyond a simple fan site for our viewers, to become a
 comprehensive travel resource that leverages our broad range of assets in
 travel-related content," said Pat Younge, president and general manager,
 Discovery Travel Media. "Partnering with companies like SideStep, a true
 innovator in the online travel space, is key to ensuring that we provide
 consumers with an online destination that is rich in both content and
     The new also features:
     --  Video Hub -- visitors can easily access the Travel Channel's rich
         library of travel videos, including web-only content from Travel
         Channel television shows, video blogs from on-air talent and exclusive
         Travel Channel information about popular destinations.  In addition,
         the site's new in-page video player allows users to access video
         content without having to leave the page.
     --  Multimedia Destination Guides -- more than 90 in-depth guides for the
         most popular vacation destinations, including comprehensive
         information from Fodor's, destination-specific video, community
         message boards, photos and itineraries from some of the Travel
         Channel's most popular hosts.
     --  Improved Internal Site Search -- through a partnership with SLI
         Systems, users have access to a more robust search function for pages that allows them to filter their results by
         videos, images, Discovery store products and TV listings.
     --  Share Hub -- this new section aggregates User Generated Content from
         the site, including user-submitted video, destination reviews and
         active message boards, in one easy to access location.
     --  Travel Ideas -- provides a range of guides covering the most popular
         travel topics, including cruises, honeymoons, luxury travel, family
         travel, adventure travel and more.
     --  News and Weather -- In partnership with Weather Underground, this new
         section allows users to see weather conditions across the world, and
         includes a travel news feed.
     "Travel Channel's strong brand and natural connection with the
 traveling public makes the company an ideal partner for sharing the robust
 SideStep travel search engine with a community of active travelers," said
 Rob Solomon, president and CEO, SideStep, Inc. "Visitors to can now translate their curiosity about travel into
 reality by researching and booking their trips without ever having to leave
 the Travel Channel site."
     Travel Channel is now available in more 88 million US homes. Discovery
 Travel Media is an integrated media business that includes: Travel Channel;
 Antenna Audio, the world's leader in audio tours; online assets including
 the broadband travel hub, as well as travel
 related content for Video-on-Demand (VOD) and mobile platforms.
     Discovery Communications, Inc. is the number-one nonfiction media
 company reaching more than 1.5 billion people in over 170 countries.
 Through TV and new media, Discovery's 100-plus worldwide networks include
 Discovery Channel, TLC, Travel Channel, Animal Planet and Discovery Health.
 DCI is owned by Discovery Holding Co. (Nasdaq:   DISCA, DISCB), Cox
 Communications Inc., Advance/Newhouse Communications and John S. Hendricks,
 Discovery's founder and chairman. For more information please visit
     About SideStep, Inc.
     SideStep, the Internet's leading travel search company, delivers the
 most comprehensive selection of travel choices at the best prices to more
 than five million consumers each month. SideStep has been named one of TIME
 Magazine's "50 Coolest Web Sites," a PC World "World Class Site" and one of
 its "Best Products of 2006," and declared "Best of the Web" by both Forbes
 and BusinessWeek Online. The company has direct relationships with the
 largest travel suppliers in the industry and works with a variety of
 leading world- class brands, providing relevant results from more than 600
 airlines, 150,000 hotels and 30,000 car rental sites worldwide. The Company
 also operates (, the Web's largest
 independently owned hotel review community. Headquartered in Santa Clara,
 California, SideStep is privately held and has raised more than $30 million
 in funding from Trident Capital, Norwest Venture Partners, PAR Capital,
 Saints Capital and Leader Ventures. For more information, visit

SOURCE Travel Channel