The Value of That Box of Hockey Cards Your Mom Tossed? If You're a Child of the '60s, Try $15,065, According to Beckett Media

- Opening of Hockey Season Gets Fans Focused on Ice and Collectibles -

Oct 04, 2005, 01:00 ET from Beckett Media LP

    DALLAS, Oct. 4 /PRNewswire/ -- As the NHL prepares to drop pucks for the
 first time in more than a year, hockey collectors are certain to drop their
 jaws when they discover that Mom's annual spring-cleaning binges likely cost
 them the equivalent of three season tickets against the glass.
     According to a recent study by Beckett Media, the acknowledged authority
 on the trading card hobby for more than 20 years, the value of the hockey
 cards found in a typical shoebox in the mid-'60s would equal about $15,065
     "If you take a typical hockey-crazy kid who grew up in Canada back in the
 mid-60s as an example, we figured he'd have kept roughly 500 cards, or roughly
 three seasons' worth, in a shoebox," says Beckett Hockey editor Al Muir.
 "That assumption is based on the size of a youth shoebox and the varying
 dimensions of the cards from that era.
     "We estimate that the average shoebox in the winter of 1967 had a
 65/35 mix of common cards and stars.  That latter group would have included
 names like Gordie Howe, Bobby Hull and Jean Beliveau, along with the Rookie
 Cards of Bobby Orr, Phil Esposito, Yvan Cournoyer and Paul Henderson.
     "With those parameters in mind, that collection would have fetched about
 $33.75 back then.  Today, in good condition, it would go for about $15,065.
 So next time you're scrimping to save for vacation or a new car, you can call
 your Mom and remind her what a great idea it was to ensure your room remained
 tidy by throwing away all your cards."
     Earlier this year, a similar study conducted by Beckett Media showed that
 a shoebox full of baseball cards from the 1950s would have been worth
 approximately $6,500.
     Beth Grimsley, Director of Web Commerce for, the web's leading
 retailer of trading cards, noted an increase of interest in other sports from
 similar time periods as collectors try to reconnect with their hidden
     "We received a lot of attention after the findings of our baseball
 research were released," Grimsley says.  "We decided to take a look at other
 sports and, in the case of hockey, we found a significant group of customers
 who began trying to track down the value of their collections.
     "The recent hockey lockout actually led many collectors to focus on the
 stars of the past.  Now that the hockey season is about to get started again,
 we are seeing a second spike in interest from returning hockey fans as well as
 new collectors."
     To coincide with the start of hockey season Beckett Hockey will begin to
 feature various hockey cards and collectibles for the first month of the
 season at .  Beckett Hockey editors and contributors
 will feature some of their personal favorites as well as some of the hottest
 cards of the season.
     Based in Dallas, Beckett Media LP, an Apprise Media company, is the
 leading publisher of sports and specialty market collectible products in the
 U.S.  Beckett operates ( ) and is the
 premier publisher of monthly sports collectibles magazines.  Beckett,
 considered the world's most trusted source in collecting, currently publishes
 14 magazines.

SOURCE Beckett Media LP