The Verve Music Group Launches New Web Site Label group unveils updated, interactive destination designed to build

community



    NEW YORK, Oct. 29 /PRNewswire/ -- The Verve Music Group has announced
 its newly-launched web site, updated to include more interactivity,
 community building, and social networking among fans and listeners. The new
 site, http://www.vervemusicgroup.com, is home to the Verve, Impulse!, Verve
 Forecast and GRP labels, and home to such artists as Brazilian Girls, John
 Coltrane, Jamie Cullum, Herbie Hancock, Diana Krall, Queen Latifah, Loreena
 McKennitt, Wayne Shorter and Susan Tedeschi.
     Matt Fitz-Henry, who oversees Digital Marketing for the label group,
 envisions the new site as a destination where music fans can interact both
 with the vast catalog and with one another. The new site offers users the
 ability to create personalized pages where they can blog, upload images,
 and create playlists chosen from the Verve Music Group archives. Fans will
 be welcomed to an online community of like-minded music fans -- "not just
 an informational destination about the latest Verve Music Group releases,"
 said Fitz-Henry. Visitors will also be able to add friends, rate records
 and comment about news posted to the site.
     Some new sections added to the website include a dedicated mobile area
 where fans can purchase direct-to-phone mobile tones from the
 rapidly-growing catalog that already includes more than 800 master tones
 and full tracks from artists ranging from Nina Simone to Elvis Costello to
 Brazilian Girls and the Verve Remixed series. "This area is becoming more
 and more prevalent all the time," said Fitz-Henry. Verve will also add
 mobile wallpapers and themes in the future to expand its mobile offerings.
     Another new function of the site is the ability to push content through
 RSS (Really Simple Syndication). "We want to make it as easy and accessible
 for fans to get information about their favorite Verve Music Group
 artists," Fitz-Henry said. For example, a Diana Krall aficionado can, in
 addition to registering for regular mailings or email alerts, now add
 Krall's RSS feed to their MyYahoo, Google or Feedburner account to receive
 news about Krall's recordings, news, and activities in real time as they're
 added to the site.
     The site also features a new section called Charts. The section, which
 compiles rankings in real time, allows visitors to see what content on the
 site is most popular.
     Over the next six weeks, Verve will continue to add content and
 features to the site, including a new on-line store from which fans can
 purchase both physical recordings as well as downloads. The site will also
 provide exclusive content such as video clips, podcasts, and a weekly blog
 from each of the Verve Music Group's label imprints.
     The new website was developed by the Washington-based design and
 software company Microgroove (http://www.microgroove.com).
     The Verve Music Group
     UMG owns the world's largest jazz recording company, The Verve Music
 Group, including the premier jazz label Verve, which focuses on traditional
 jazz; adult music label Verve Forecast; contemporary jazz label GRP; and
 Impulse!, which focuses on reissues of its famed catalog. Its unparalleled
 roster of current and catalog artists include Louis Armstrong, Count Basie,
 Brazilian Girls, Michael Brecker, John Coltrane, Jamie Cullum, Ella
 Fitzgerald, Charlie Haden, Herbie Hancock, Billie Holiday, Diana Krall,
 Queen Latifah, Ledisi, Loreena McKennitt, Wayne Shorter, Nina Simone, Susan
 Tedeschi, and Lizz Wright.
 
 

SOURCE The Verve Music Group

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