NEW YORK, Oct. 29 /PRNewswire/ -- The Verve Music Group has announced
its newly-launched web site, updated to include more interactivity,
community building, and social networking among fans and listeners. The new
site, http://www.vervemusicgroup.com, is home to the Verve, Impulse!, Verve
Forecast and GRP labels, and home to such artists as Brazilian Girls, John
Coltrane, Jamie Cullum, Herbie Hancock, Diana Krall, Queen Latifah, Loreena
McKennitt, Wayne Shorter and Susan Tedeschi.
Matt Fitz-Henry, who oversees Digital Marketing for the label group,
envisions the new site as a destination where music fans can interact both
with the vast catalog and with one another. The new site offers users the
ability to create personalized pages where they can blog, upload images,
and create playlists chosen from the Verve Music Group archives. Fans will
be welcomed to an online community of like-minded music fans -- "not just
an informational destination about the latest Verve Music Group releases,"
said Fitz-Henry. Visitors will also be able to add friends, rate records
and comment about news posted to the site.
Some new sections added to the website include a dedicated mobile area
where fans can purchase direct-to-phone mobile tones from the
rapidly-growing catalog that already includes more than 800 master tones
and full tracks from artists ranging from Nina Simone to Elvis Costello to
Brazilian Girls and the Verve Remixed series. "This area is becoming more
and more prevalent all the time," said Fitz-Henry. Verve will also add
mobile wallpapers and themes in the future to expand its mobile offerings.
Another new function of the site is the ability to push content through
RSS (Really Simple Syndication). "We want to make it as easy and accessible
for fans to get information about their favorite Verve Music Group
artists," Fitz-Henry said. For example, a Diana Krall aficionado can, in
addition to registering for regular mailings or email alerts, now add
Krall's RSS feed to their MyYahoo, Google or Feedburner account to receive
news about Krall's recordings, news, and activities in real time as they're
added to the site.
The site also features a new section called Charts. The section, which
compiles rankings in real time, allows visitors to see what content on the
site is most popular.
Over the next six weeks, Verve will continue to add content and
features to the site, including a new on-line store from which fans can
purchase both physical recordings as well as downloads. The site will also
provide exclusive content such as video clips, podcasts, and a weekly blog
from each of the Verve Music Group's label imprints.
The new website was developed by the Washington-based design and
software company Microgroove (http://www.microgroove.com).
The Verve Music Group
UMG owns the world's largest jazz recording company, The Verve Music
Group, including the premier jazz label Verve, which focuses on traditional
jazz; adult music label Verve Forecast; contemporary jazz label GRP; and
Impulse!, which focuses on reissues of its famed catalog. Its unparalleled
roster of current and catalog artists include Louis Armstrong, Count Basie,
Brazilian Girls, Michael Brecker, John Coltrane, Jamie Cullum, Ella
Fitzgerald, Charlie Haden, Herbie Hancock, Billie Holiday, Diana Krall,
Queen Latifah, Ledisi, Loreena McKennitt, Wayne Shorter, Nina Simone, Susan
Tedeschi, and Lizz Wright.
SOURCE The Verve Music Group