PORTLAND, ORE, May 1 /PRNewswire/ - Without the contribution of fresh
fiber into the paper-making process, North American consumers would run out
of paper in less than a year. So says Metafore, a nonprofit that works with
businesses to align their practices with environmental and social results.
The research released today also finds that much more needs to be done to
recover paper across North America.
These key findings and more on the "Paper Fiber Cycle"-the way paper is
produced, used, discarded and reutilized in the U.S. and Canada-can be
found at www.metafore.org. Metafore's research provides objective
information to stimulate conversation with businesses and consumers along
the paper supply chain and others about the opportunites that exist to more
efficiently use recovered and fresh fiber across North America.
"We determined that using only recovered fiber in the tissue, copy
paper, packaging, catalogs and other products we use every day is just not
possible," said David Ford, Metafore's president and CEO. "Fresh fiber from
well-managed forests is a vital component for maintaining the paper fiber
cycle. The other key component of the paper cycle is a strong recovery
network that values and collects discarded paper products specifically for
The Paper Fiber Cycle Project was borne out of an initiative of the
Forest Products Association of Canada (FPAC), which established the
Corporate Forum on Paper and the Environment in 2004 to enhance
communication and seek solutions to environmental and business issues
affecting both buyers and suppliers of pulp and paper products. Metafore
convenes and facilitates the Forum and its projects. Participants include a
cross section of some of the largest buyers of pulp and paper in North
America, and their FPAC member suppliers.
"Though P&G does not own or manage forests, we are a major purchaser of
wood-derived fiber and because of this, we believe we have a responsibility
to ensure the sustainability of the world's forest resources," said Celeste
Kuta, Manager of External Relations at Procter and Gamble. "P&G is
committed to strategies that reduce demand on the world's forest resources.
We are pleased to be working with Metafore and the Corporate Forum on Paper
and the Environment on initiatives that help maximize the use of both fresh
and recovered fibre."
"What we kept hearing from a variety of stakeholders, customers and
environmental groups was 'use more recycled fiber'," said Avrim Lazar,
president and CEO of FPAC. "The Canadian forest products industry is
committed to using fresh fibre from sustainably managed forests and all the
useable recovered fiber it can get its hands on. To make significant gains
in the latter area, we all need to do our part to increase the recovery of
useable paper fiber."
"Canada has continued to advance thinking and practice on the way
forests are managed for the benefit of people and the environment," said
Ford. "Today's consumers benefit from innovative products in the
marketplace that use forest resources wisely."
FPAC's Lazar echoed those sentiments, adding his members look forward
to continuing the dialogue with customers on ways to efficiently use forest
resources. "FPAC members are committed to continual improvement which is
why on-going dialogue and collaboration with multi-stakeholder groups such
as the Corporate Forum on Paper and the Environment are so important.
Projects such as Metafore's paper fiber cycle research provides us with a
deeper understanding of the complexity and balance required in the
production of paper products and how to best maximize our natural
Key findings from the research include:
- New fiber is a necessary input for maintaining the cycle and flow of
paper products to people. Without it, paper supplies for magazines
would disappear in a matter of weeks, while supply for newspapers and
cardboard boxes would be gone in months.
- The fiber cycle involves a complex web of elements, starting with good
- More can and needs to be done to encourage further recovery of paper
An interactive PowerPoint walks people through its findings and a
Frequently Asked Questions (FAQ) document answers common questions related
to recycled and recovered fiber, as well as the fiber cycle itself. A peer-
reviewed report outlines the methodology and data sources Metafore used to
inform this work. All of these things can be found on Metafore's Web site
This information will also be featured during a breakout session at
Metafore's Forest Leadership Forum, scheduled for May 3-6 in Portland,
Oregon. For more information, visit www.forestleadershipforum.org.
Founded in 1997, Metafore is a Portland, Oregon-based non-profit
501(c)(3) organization that helps businesses align their practices with
environmental and social results. For more information on Metafore, its
mission and suite of products and services, visit www.metafore.org, or call
The Forest Products Association of Canada (FPAC)
FPAC is the voice of Canada's wood, pulp and paper producers nationally
and internationally in government, trade and environmental affairs.
Canada's forest industry represents 3% of Canada's GDP and exports $45
billion of wood, pulp and paper annually. The industry is one of Canada's
largest employers, operating in hundreds of Canadian communities and
providing over 900,000 direct and indirect jobs across the country.
SOURCE FOREST PRODUCTS ASSOCIATION OF CANADA