Realistic 3-D Golf and Driving Games Allow weather.com Visitors to Experience

Live Weather Conditions from the Comfort of their Web Browsers

    ATLANTA and HACKENSACK, N.J., Nov. 30 /PRNewswire/ -- The Weather Channel
 Interactive and Skyworks Technologies, Inc. have teamed up to launch two
 breakthrough games on weather.com.  The new games combine expert weather data
 from The Weather Channel and leading in-the-browser game technology from
 Skyworks to engage site visitors in realistic and immersive interactive
 entertainment.
     The Weather Channel Golf Game challenges players to step up to the tee on
 a par 3 and attempt to hit a hole-in-one.  Unlike other computer golf games,
 The Weather Channel Golf Game includes a live weather feed enabling players to
 take shots that are impacted by the current or forecast weather for any golf
 course in the United States.  Now golfers can practice their tee shot in heavy
 rain and a strong headwind without getting wet.
     The Weather Channel Driving Game is a realistic 3D four wheeling adventure
 where players navigate the challenges of a twisting mountain road environment,
 in either summer or winter driving conditions.  As with golf, players will
 control the weather within the game by choosing a location and time to play
 and both games allow players to challenge friends to top their best results.
     "People expect The Weather Channel to deliver comprehensive and accurate
 weather data on weather.com and along with that we strive to offer visitors
 engaging and unique weather-based content," said Tom Flournoy, vice president
 of product management for The Weather Channel Interactive.  "Our new golf and
 driving games are ideal extensions of our weather programming that enable our
 visitors to be entertained by the weather while providing our advertisers a
 great opportunity to reach them."
     Skyworks is a leader in the design and development of custom branded
 advergames for the world's leading brands and media properties.  The Weather
 Channel games are positioned to offer sponsors the opportunity to seamlessly
 integrate their brand and messaging into a powerful branded entertainment
 experience.
     Garry Kitchen, CEO and co-founder of Skyworks Technologies, Inc. said,
 "The Weather Channel has always been an innovator in 'bringing weather to
 life'.  By combining our best-of-class games with innovative real time
 forecasts from The Weather Channel, we've succeed in bringing weather into the
 gaming experience in a unique and relevant way."
     Users can find and play The Weather Channel Driving & Golf games by
 visiting www.weather.com/golfgame and www.weather.com/drivinggame.
 
     About The Weather Channel
     The Weather Channel, a 24-hour weather network, is seen in over 89 million
 U.S. households. Its Web site, weather.com, reaches more than 25 million
 unique users per month. Its content is currently ranked the 11th most popular
 in the U.S. by Nielsen//NetRatings. The Weather Channel also operates
 Weatherscan, a 24-hour, all-local weather network is available to 22 million
 households, The Weather Channel Radio Network, The Weather Channel Newspaper
 Services and is the leading weather information provider for emerging
 technologies. This includes broadband and interactive television applications,
 with wireless weather products accessible through high-speed Internet
 services, phones, pagers, and other personal digital assistants. The Weather
 Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based,
 privately held media company.
 
     About Skyworks:
     Celebrating its 10th year in business (1995-2005), Skyworks Technologies,
 Inc. pioneered the use of Advergames on the Internet and is the leading
 provider of custom developed client-branded advergames and branded interactive
 entertainment. Skyworks has created over 300 unique Advergames for the world's
 leading brands and media properties including: Miller Brewing, BMW, CBS
 SportsLine, Campbell's Soup, CNN/Sports Illustrated, Comedy Central, Eli
 Lilly, ESPN, Ford, Lincoln, Mercury, FOX Sports, Mattel, Unilever, Microsoft
 Network, MTV, Pepsi, Shockwave.com, Toyota, and many others. More than 40
 million Skyworks client-branded games are downloaded each month from clients'
 websites.  www.skyworks.com
 
 

SOURCE  The Weather Channel