The Weather Channel Interactive, Inc. Signs Multi-Year Exclusive Contextual Text Link Agreement With Pulse 360

Pulse 360 to Distribute Highly Targeted Sponsored Links Across

Oct 18, 2007, 01:00 ET from The Weather Channel Interactive, Inc. from ,Pulse 360

    ATLANTA and NEW YORK, Oct. 18 /PRNewswire/ -- The Weather Channel
 Interactive, Inc. (TWCI), the most popular source of weather on the Web
 reaching an average of 25 million unique visitors each month, and Pulse
 360, the leading provider of sponsored links to the Web's biggest and best
 sites, today jointly announced an exclusive multi-year agreement resulting
 in the launch of Pulse 360's sponsored links on is the most popular source of online weather news and
 information, and The Weather Channel is consistently ranked among the Top
 15 brands online in the United States. helps users plan their
 lives through access to timely current conditions, expert forecasts and
 relevant lifestyle content for more than 250,000 locations worldwide.
     The launch of Pulse 360 sponsored links on increases the
 Pulse 360 premium network to more than 6 billion impressions per month.
 Pulse 360's premium network includes more of the Web's leading national
 brands including, the sites of the Wall Street Journal Online
 Network, including, and, the sites of
 the CBS Television Stations Group,,,, and
     Advertisers can specifically and transparently target the 25 million
 unique visitors to using Pulse 360's unparalleled targeting
 methods including:
     -- Hyper-local targeting down below traditional zip code or DMA targeting
        all the way to a ball field, amusement park, golf course, museum,
        airport, school, ski resort, local or national park.
     -- Weather condition specific targeting. For example, advertisers can
        select weather conditions like "Extreme Summer Weather" to feature Iced
        Coffee and Air Conditioners or "Extreme Winter Weather" to sell Winter
        Coats and Florida Vacations.
     -- More than 15 defined behavioral segments including Business Travel,
        Golf, Vacation Travel, Allergies, Fitness and Exercise, Car Travel,
        Pets, Lawn and Garden, Cold and Flu, and Skiing.
     "Pulse 360 has a unique sponsored links solution that has been
 successful for some of the Web's biggest and best sites. Their innovative
 category-based solution and targeting methods will help us drive the most
 value from the broad yet targeted audience we deliver," said Joe Fiveash,
 executive vice president and general manager of The Weather Channel
 Interactive, Inc.
     "'s audience is one of the largest, most respected and
 highly qualified on the Web and is a great addition to our network," said
 Lance D. Podell, chief executive officer of Seevast, Pulse 360's parent
 company. "It is clear that the Web's biggest and best sites require a
 partner with deep expertise to drive value for advertisers and publishers
 alike. We were thrilled to be chosen as a partner for and are
 confident that our advertisers will benefit from access to this world-class
     About The Weather Channel Interactive
     The Weather Channel Interactive, Inc. (TWCI) is the leading provider of
 broadband and wireless weather products including, The Weather
 Channel Desktop, and The Weather Channel Mobile., the Web site
 of The Weather Channel, is the ultimate source of weather on the Web
 helping users plan their lives by delivering timely current conditions,
 expert forecasts and relevant lifestyle content for 250,000 locations
 worldwide. The Weather Channel reaches a unique audience of more than 35
 million online users each month and is the most popular source of online
 weather, news and information according to Nielsen//NetRatings. TWCI also
 provides consumers with unique and customizable products such as The
 Weather Channel Desktop, The Weather Channel Toolbar for IE, 1-ClickWeather
 for FireFox, a variety of gadgets and widgets, and a full lineup of mobile
 services including downloads, messaging, mobile Web, and mobile video.
 Other TWCi sites include, a vacation home rental site,
 Forecast Earth, a site dedicated to the discussion of climate change, and a
 series of international sites, including,,, and
     About Pulse 360
     Pulse 360 offers advertisers and publishers innovative solutions to get
 the most reach and return from their ads and sites. Publishers can partner
 with Pulse 360 for increased monetization opportunities, including creating
 or joining a branded ad network through the Publisher Vertical Network(TM)
 (PVN). Our partners are the Web's best sites, and advertisers can appear on
 The Wall Street Journal Online, and the sites of the Dow
 Jones Online Network,,,, more than 30
 sites of the CBS Television Stations Group, Digg, Facebook,, and
 thousands more. For more information, please visit
 Pulse 360 is a division of Seevast Corporation. For more information,
 please visit
     The Weather Channel Interactive
     David Blumenthal
     Sr. PR Manager
     Euro RSCG Magnet for Pulse 360
     Jessica Grutkowski

SOURCE The Weather Channel Interactive, Inc.; Pulse 360