ATLANTA and NEW YORK, Oct. 18 /PRNewswire/ -- The Weather Channel
Interactive, Inc. (TWCI), the most popular source of weather on the Web
reaching an average of 25 million unique visitors each month, and Pulse
360, the leading provider of sponsored links to the Web's biggest and best
sites, today jointly announced an exclusive multi-year agreement resulting
in the launch of Pulse 360's sponsored links on http://www.weather.com.
weather.com is the most popular source of online weather news and
information, and The Weather Channel is consistently ranked among the Top
15 brands online in the United States. weather.com helps users plan their
lives through access to timely current conditions, expert forecasts and
relevant lifestyle content for more than 250,000 locations worldwide.
The launch of Pulse 360 sponsored links on weather.com increases the
Pulse 360 premium network to more than 6 billion impressions per month.
Pulse 360's premium network includes more of the Web's leading national
brands including msnbc.com, the sites of the Wall Street Journal Online
Network, including WSJ.com, MarketWatch.com and Barrons.com, the sites of
the CBS Television Stations Group, NASCAR.com, USATODAY.com, IMDB.com,
FOXSports.com and FOX.com.
Advertisers can specifically and transparently target the 25 million
unique visitors to weather.com using Pulse 360's unparalleled targeting
-- Hyper-local targeting down below traditional zip code or DMA targeting
all the way to a ball field, amusement park, golf course, museum,
airport, school, ski resort, local or national park.
-- Weather condition specific targeting. For example, advertisers can
select weather conditions like "Extreme Summer Weather" to feature Iced
Coffee and Air Conditioners or "Extreme Winter Weather" to sell Winter
Coats and Florida Vacations.
-- More than 15 defined behavioral segments including Business Travel,
Golf, Vacation Travel, Allergies, Fitness and Exercise, Car Travel,
Pets, Lawn and Garden, Cold and Flu, and Skiing.
"Pulse 360 has a unique sponsored links solution that has been
successful for some of the Web's biggest and best sites. Their innovative
category-based solution and targeting methods will help us drive the most
value from the broad yet targeted audience we deliver," said Joe Fiveash,
executive vice president and general manager of The Weather Channel
"weather.com's audience is one of the largest, most respected and
highly qualified on the Web and is a great addition to our network," said
Lance D. Podell, chief executive officer of Seevast, Pulse 360's parent
company. "It is clear that the Web's biggest and best sites require a
partner with deep expertise to drive value for advertisers and publishers
alike. We were thrilled to be chosen as a partner for weather.com and are
confident that our advertisers will benefit from access to this world-class
About The Weather Channel Interactive
The Weather Channel Interactive, Inc. (TWCI) is the leading provider of
broadband and wireless weather products including weather.com, The Weather
Channel Desktop, and The Weather Channel Mobile. weather.com, the Web site
of The Weather Channel, is the ultimate source of weather on the Web
helping users plan their lives by delivering timely current conditions,
expert forecasts and relevant lifestyle content for 250,000 locations
worldwide. The Weather Channel reaches a unique audience of more than 35
million online users each month and is the most popular source of online
weather, news and information according to Nielsen//NetRatings. TWCI also
provides consumers with unique and customizable products such as The
Weather Channel Desktop, The Weather Channel Toolbar for IE, 1-ClickWeather
for FireFox, a variety of gadgets and widgets, and a full lineup of mobile
services including downloads, messaging, mobile Web, and mobile video.
Other TWCi sites include forGetaway.com, a vacation home rental site,
Forecast Earth, a site dedicated to the discussion of climate change, and a
series of international sites, including http://weather.co.uk/,
http://www.canaldotempo.com/ and http://weather.com/espanol.
About Pulse 360
Pulse 360 offers advertisers and publishers innovative solutions to get
the most reach and return from their ads and sites. Publishers can partner
with Pulse 360 for increased monetization opportunities, including creating
or joining a branded ad network through the Publisher Vertical Network(TM)
(PVN). Our partners are the Web's best sites, and advertisers can appear on
The Wall Street Journal Online, MarketWatch.com and the sites of the Dow
Jones Online Network, weather.com, msnbc.com, USATODAY.com, more than 30
sites of the CBS Television Stations Group, Digg, Facebook, NASCAR.com, and
thousands more. For more information, please visit http://www.pulse360.com.
Pulse 360 is a division of Seevast Corporation. For more information,
please visit http://www.seevast.com.
The Weather Channel Interactive
Sr. PR Manager
Euro RSCG Magnet for Pulse 360
SOURCE The Weather Channel Interactive, Inc.; Pulse 360