The Weather Channel Interactive Launches Made-for-Mobile Content Delivering World Class Video Weather Information to the Video Phone Consumer Video Content Launched on Sprint TV



    ATLANTA, March 16 /PRNewswire/ -- The Weather Channel Interactive
 announced today the successful launch of the first commercial version of its
 "made-for-mobile" video forecasts, a range of localized and personalized
 weather forecasts and information that can be received and viewed via a mobile
 video phone. The new offering allows consumers with video phones to access the
 most comprehensive weather data available via mobile phone, including
 national, regional and local forecasts for over 100 U.S. locations, severe
 weather reports, general weather news and feature clips like Dr. Nese's
 Notebook.
     "The Weather Channel continues to introduce new ways to deliver
 personalized, localized and reliable weather information to consumers across a
 wide variety of channels, be it a video phone, the desktop or cable
 television," said Louis Gump, Vice President, Mobile.  "In the past, we have
 had considerable success deploying video products that were originally
 formatted for consumption on weather.com. With made-for-mobile video content,
 we are innovating further in terms of the ways that consumers receive
 information about the weather on their mobile phone, giving them more control
 than ever over what information they receive, as well as how and how often
 they want to receive it."
     Made-for-mobile content includes easy-to-read, high quality and dramatic
 weather maps, on-demand video clips and on-location severe weather videos
 during hurricane season or periods of other severe weather events.
     The Weather Channel's made-for-mobile content will initially be available
 through Sprint TV - channel 1, the "basic cable" package or their stand-alone
 channel 4.
     "Our relationship with Sprint clearly demonstrates why The Weather Channel
 is the most reliable and trusted source of weather information," said Mr.
 Gump. It also reinforces TWC's reputation as one of the premiere sources of
 mobile information across all content categories for the consumer.  We
 anticipate announcing similar partnerships with additional wireless
 distributors in the near future as the mobile marketplace continues to grow."
 
     About Sprint
     Sprint offers an extensive range of innovative communication products and
 solutions, including global IP, wireless, local and multiproduct bundles. A
 Fortune 100 company with more than $27 billion in annual revenues in 2004,
 Sprint is widely recognized for developing, engineering and deploying state-
 of-the-art network technologies, including the United States' first nationwide
 all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone;
 and one of the largest 100-percent digital, nationwide wireless networks in
 the United States. For more information, visit http://www.sprint.com/mr .
 
     About The Weather Channel
     The Weather Channel, a 24-hour weather network, is seen in over 88 million
 U.S. households.  Its Web site, weather.com, attracts more than 25 million
 unique users per month and is currently ranked number 10 among all Web sites
 by Nielsen//NetRatings.  The Weather Channel also operates Weatherscan(R), a
 24-hour, all-local weather network distributed to almost 8 million households,
 The Weather Channel Radio Network, The Weather Channel Newspaper Services and
 is the leading weather information provider for emerging technologies.  This
 includes PC applications, broadband and interactive television applications,
 with wireless weather products accessible through high-speed Internet
 services, phones, pagers, Palm Pilots, and other personal digital assistants.
 The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-
 based, privately-held media company.
 
      For More Information Contact:
      Vu Chung                          Kathy Lane
      Euro RSCG Magnet                  The Weather Channel
      212-367-6921                      770-226-2102
      vu.chung@eurorscg.com             klane@weather.com
 
 

SOURCE The Weather Channel

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