The Weather Channel Interactive Launches Web Application for iPhone and iPod touch

Free Web Application Features Detailed Forecasts, Severe Weather Alerts and

New Interactive Maps

    ATLANTA, Oct. 12 /PRNewswire/ -- The Weather Channel(R) Interactive
 (TWCI) today announced the launch of a completely optimized weather
 application for the iPhone and iPod touch. The new application requires no
 download and leverages Apple's innovative touch screen technology to
 deliver current conditions, hourly and 10-day forecasts, and maps in a
 fully interactive environment where functionality like sliding pages and
 "fade ins" make the user experience fun and unique. The application is
 available to iPhone and iPod touch users via Safari browser at
 www.weather.com/iphone, and, along with 200 other leading solutions, can
 also be accessed via Apple's new Web Application site at
 http://www.apple.com/webapps/
     "The full-featured Safari browser on iPhone and iPod touch makes
 surfing the Net on the go even more popular, so we were anxious to
 introduce a weather application designed specifically for these mobile
 users," said Louis Gump, vice president, Mobile, at The Weather Channel
 Interactive. "Our application takes advantage of all the great design
 features of the iPhone and iPod touch while delivering weather from The
 Weather Channel, the most popular source for weather online."
     The new application was developed by The Weather Channel Mobile and
 introduces enhanced, interactive radar and satellite maps for the first
 time in a mobile environment. The maps feature various surface views and
 allow the user to control cloud and radar layers and animation.
     Other features of The Weather Channel web application include severe
 weather alerts and the ability to save up to five favorite locations. For
 users seeking more content, there is a link to The Weather Channel Mobile
 Web, which will deliver additional weather related information including
 traffic and airport delays.
     About The Weather Channel Interactive
     The Weather Channel Interactive (TWCI) is the leading provider of
 broadband and wireless weather products including weather.com, Desktop
 Weather by The Weather Channel, and The Weather Channel Mobile.
 weather.com, the Web site of The Weather Channel, is the ultimate source of
 weather on the Web, helping users plan their lives by delivering timely
 current conditions, expert forecasts and relevant lifestyle content for
 98,000 locations worldwide. TWCI reaches more than 35 million unique users
 online each month and is the most popular source of online weather, news
 and information according to Nielsen//NetRatings. TWCI also provides
 consumers with unique and customizable products such as Desktop Weather,
 Notify and One Degree, a broadband site dedicated to climate. The Weather
 Channel Mobile is the industry leader in delivering mobile weather
 including one of the largest mobile Web sites, downloads, messaging and
 mobile video distribution through all major wireless video services.
 
 

SOURCE The Weather Channel(R) Interactive