The Wet Seal, Inc. Analyst Evaluation of Turnaround Strategy by BrokerBank Securities, Inc
NEW YORK, April 22, 2014 /PRNewswire/ -- The Wet Seal, Inc. (NASDAQ: WTSL) a specialty retailer is the subject of an analyst report. The term fast-fashion is primarily used to describe fashion designs that move quickly from the catwalk into retailers while being manufactured quickly and cheaply to allow mainstream consumers access to these styles. Fast-fashion has also become associated with "disposable fashion" as these designer products achieve mass market appeal through their relatively low prices.
Since the more traditional retailers place their orders much earlier in the season than fast-fashion retailers, the fast-fashion retailers are able to stay more up-to-date on the most current fashion trends thus winning over more of their target market (i.e. teenagers) than their competitors. Undoubtedly this strategy has been working as these stores have continued to take market share from the bigger and more traditional teen retailers. Some of the more common fast-fashion retailers are H&M, Forever 21, Zara, Peacocks, Urban Outfitters, rue21, and Wet Seal.
Wet Seal, Inc. is a specialty retailer that operates stores across the US selling fashion apparel and accessory items designed for female customers aged 13 to 34 years old. The company operates two separate chains of retail stores (primarily mall-based) nationwide under the names Wet Seal and Arden B. As of February 1, 2014, WTSL had 532 stores in 47 states and Puerto Rico, of which 475 were Wet Seal stores with the remaining 57 being Arden B stores. While the Wet Seal segment targets more trend focused and budget-friendly younger teenage girls (mostly in the range of 13 to 23 years old), Arden B targets the more contemporary woman between the ages of 24 and 34. The company also operates and continues to grow out its e-commerce divisions for both their Wet Seal and Arden B business segments.
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