The Who to Perform February 7 During the Bridgestone Super Bowl XLIV Halftime Show on CBS

NEW YORK, Nov. 26 /PRNewswire/ -- THE WHO, one of the world's greatest and most dynamic rock and roll bands, will perform in the BRIDGESTONE SUPER BOWL XLIV HALFTIME SHOW on CBS Sports at Dolphin Stadium in South Florida on Sunday, February 7, the NFL announced today during halftime of the Oakland Raiders at Dallas Cowboys game on CBS.

The Bridgestone Super Bowl halftime show is one of the most anticipated musical events of the year. More than 151 million viewers in the U.S. watched last year's show. The Super Bowl and halftime show will be broadcast worldwide in more than 230 countries and territories.

The Who join an esteemed list of recent halftime acts that includes Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, and Paul McCartney.

Few bands have had a more lasting impact on the rock era and the reverberating pop culture than THE WHO. Emerging in the mid-1960s as a new and incendiary force in rock n' roll, their brash style and poignant storytelling garnered them one of music's most passionate followings, with the legendary foursome blazing a searing new template for rock, punk, and everything after. Inducted into the Rock n' Roll Hall Of Fame in 1990, the band has sold more than 100 million records worldwide, placing 27 top-forty singles in the United States and United Kingdom and earning 17 Top Ten albums, including the 1969 groundbreaking rock opera Tommy, 1971's pummeling Live At Leeds, 1973's Quadrophenia, 1978's Who Are You, and their most recently acclaimed Endless Wire, their first full length album of new material in nearly two decades. Last year they became the first rock band ever to be awarded the prestigious Kennedy Center Honors.

Singer ROGER DALTREY, guitarist and songwriter PETE TOWNSHEND, The Who's two remaining original members, are once again being hailed as rock standard bearers. Daltrey and Townshend debuted in 1964 with a trio of anthems--"I Can't Explain," "The Kids Are Alright" and "My Generation." Since then they have delivered to the world hits such as "Baba O'Riley," "Won't Get Fooled Again," "Pinball Wizard," Who Are You," and "You Better You Bet." Unprecedented demand for their sold out trek across the globe, which began in 2007 and blazed up until the first half of 2009, reaffirmed their reputation as rock's most influential and robust performing artists.

This year marks the third time the Bridgestone brand has sponsored the Super Bowl halftime show.

The BRIDGESTONE SUPER BOWL XLIV HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON.


CONTACTS:
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NFL
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Joanna Hunter, NFL, 212-450-2449; joanna.hunter@nfl.com
Steve Brener, Brener Zwikel & Associates, 818-462-5598; SteveB@bzapr.com

CBS
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LeslieAnne Wade, CBS, 212-975-5171; lwade@cbs.com

BRIDGESTONE
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Christine Karbowiak, Bridgestone Americas Community and Corporate
 Relations, 877-201-2373; c: 615-828-4122; karbowiakchr@bfusa.com
Dan MacDonald, Bridgestone Americas Community and Corporate Relations,
 877-201-2373 c: 615-419-4565; macdonalddan@bfusa.com

THE WHO
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Penny Guyon, Firefly Media, 323.874.0776; penny@firefly-media.net

HISTORY OF SUPER BOWL HALFTIME ENTERTAINMENT



SUPER BOWL HALFTIME
I          Universities of Arizona and Michigan Bands.

II         Grambling University.

III        "America Thanks" with Florida A&M University.

IV         Carol Channing.

V          Florida A&M Band.

VI         "Salute to Louis Armstrong" with Ella Fitzgerald, Carol
           Channing, Al Hirt and U.S. Marine Corps Drill Team.

VII        "Happiness Is..." with University of Michigan Band and Woody
           Herman.

VIII       "A Musical America" with University of Texas Band.

IX         "Tribute to Duke Ellington" with Mercer Ellington and Grambling
           University Bands.

X          "200 Years and Just a Baby" Tribute to America's Bicentennial.

XI         "It's a Small World" including crowd participation for first
           time with spectators waving colored placards on cue.

XII        "From Paris to the Paris of America" with Tyler Apache Belles,
           Pete Fountain and Al Hirt.

XIII       "Super Bowl XIII Carnival" Salute to the Caribbean with Ken
            Hamilton and various Caribbean bands.

XIV        "A Salute to the Big Band Era" with Up with People.

XV         "A Mardi Gras Festival."

XVI        "A Salute to the 60's and Motown."

XVII       "KaleidoSUPERscope" (a kaleidoscope of color and sound).

XVIII      "Super Bowl XVIII's Salute to the Superstars of the Silver
           Screen."

XIX        "A World of Children's Dreams."

XX         "Beat of the Future."

XXI        "Salute to Hollywood's 100th Anniversary."

XXII       "Something Grand" featuring 88 grand pianos, the Rockettes and
           Chubby Checker.

XXIII      "Be Bop Bamboozled" featuring 3-D effects.

XXIV       "Salute to New Orleans" and 40th Anniversary of Peanuts'
           characters, featuring trumpeter Pete Fountain, Doug Kershaw &
           Irma Thomas.

XXV        "A Small World Salute to 25 Years of the Super Bowl" featuring
           New Kids on the Block.

XXVI       "Winter Magic" including a salute to the winter season and the
           winter Olympics featuring Gloria Estefan, Brian Boitano and
           Dorothy Hamill.

XXVII      "Heal the World" featuring Michael Jackson and 3,500 local
           children. Finale included audience card stunt.

XXVIII     "Rockin Country Sunday" featuring Clint Black, Tanya Tucker,
           Travis Tritt, Wynonna & Naomi Judd. Finale included flashlight
           stunt.

XXIX       "Indiana Jones and the Temple of the Forbidden Eye" featuring
           Tony Bennett, Patti LaBelle, Arturo Sandoval, the Miami Sound
           Machine and stunts including fire and skydivers. Finale
           included audience participation with light sticks.

XXX        Diana Ross celebrating 30 years of the Super Bowl with special
           effects, pyrotechnics and stadium card stunt. Finale featured
           Diana Ross being taken from the stadium in a helicopter.

XXXI       "Blues Brothers Bash" featuring Dan Akroyd, John Goodman and
           James Belushi. Also featuring "The Godfather of Soul" James
           Brown and ZZ Top.

XXXII      "A Tribute to Motown's 40th Anniversary" including Boyz II Men,
           Smokey Robinson, Queen Latifah, Martha Reeves and The
           Temptations.

XXXIII     "Celebration of Soul, Salsa and Swing" featuring Stevie Wonder,
           Gloria Estefan, Big Bad Voodoo Daddy and tap dancer Savion
           Glover.

XXXIV      "A Tapestry of Nations" featuring Phil Collins, Christina
           Aguilera, Enrique Iglesias, Toni Braxton and an 80-person
           choir.

XXXV       "The Kings of Rock and Pop" featuring Aerosmith, *N'SYNC,
           Britney Spears, Mary J. Blige and Nelly

XXXVI      U2

XXXVII     Shania Twain, No Doubt and Sting

XXXVIII    Janet Jackson,  Kid Rock, P. Diddy, Nelly and Justin Timberlake

XXXIX      Paul McCartney

XL         The Rolling Stones

XLI        Prince

XLII       Tom Petty & The Heartbreakers

XLIII      Bruce Springsteen & The E Street Band

XLIV       The Who


SOURCE National Football League




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