SHANGHAI, Dec. 28 /PRNewswire--Asia/ -- The 17th China - Shanghai International Wedding Photographic Equipment Exhibition & International Children's Photography, Theme Photography Exhibition, which is the first wedding photographic equipment show to be held in Shanghai next year, will be staged on January 20th, 2010 in three venues: INTEX Shanghai (77, Xingyi Rd., Shanghai), ShanghaiMart (99, Xingyi Rd., Shanghai), and Shanghai Everbright Convention & Exhibition Centre (88, Caobao Rd).

The largest scale exhibition of its kind in the world

As one of the leading wedding photographic equipment shows in the world, the event, featuring an exhibition space of 70,000 square meters, will attract more than 500 exhibitors and 120,000 visitors. Sponsored by the China Council for the Promotion of International Trade (CCPIT) Shanghai Sub-council, the China Portrait Photography Society and the Shanghai Photographers' Association, and organized by the Shanghai International Exhibition Service Corporation, the industry exhibition will showcase a number of products and services covering every segment of the wedding photography sector. With increasing popularity in the world, the biannual exhibition has been a signature event for Shanghai. During the four-day event, some exhibitors will launch a variety of love- and romance-themed, tailor-made products and services to cater to young consumers. Advanced customization of wedding gowns will be highlighted during the show, aimed at persuading more Chinese consumers to veer from the traditional practice of renting a wedding gown. New wedding dress shows, makeup collections, seminars and lucky draws also will be held at that time.

An industry event taking place at three venues simultaneously

The organizer of the Exhibition Shanghai International Exhibition Service Corporation has worked out an effective layout for the display of various exhibits in the three venues, allowing visitors to find the exhibits of their interest easily. INTEX Shanghai will display wedding dresses on the first floor and children's photography, children's clothes, backgrounds, and props on the second floor. ShanghaiMart will display photo albums and frames on the first floor; model racks of photography studios on the second floor; make-up from photography studios, accessories, and wedding dresses on the third floor; special wedding dresses on the fourth floor; The 2010 Wedding Fashion Show & Promotion on the seventh floor. The Shanghai Everbright Convention & Exhibition Centre will display photographic equipment, output devices, background and props, and photo albums and frames on the first floor of the West Hall; consulting, furniture, space dressing of photo studios, and themed photography on the second floor of its West Hall; themed photography on the third floor of its West Hall; and photo albums, frames and consumables on the first floor of its East Hall.

In order to provide visitors with the best access to this big event in the wedding photography industry, the organizers also arranged for more than 20 air-conditioned buses to enable free travel of visitors among the Everbright Convention & Exhibition Center, ShanghaiMart in Hongqiao, and INTEX Shanghai.

World Expo Fantasy -- an annual wedding photography event

With the Chinese and global economies recovering and expected benefits from the upcoming 2010 Shanghai World Expo, the country's wedding photography sector will climb to a new level and many vendors are getting ready to compete for huge opportunities in the local market. According to official statistics, about 10 million pairs of young couples get married in China every year, and China's composite wedding consumption is expected to be hundreds of billions of RMB by the year 2010, representing a market potential that cannot be underestimated. Shanghai sees 80,000 to 150,000 people get married annually. A recent survey showed that the annual wedding consumption in the city amounts to over RMB1.5 billion (approx. US$220 million). Shanghai has become an important source of wedding supplies and the wedding photography sector has also emerged as one of the most promising industries in the country.

Concurrent supporting activities bring visitors fantastic experiences

The 2010 Wedding Fashion Show & Promotion will be held on January 20th at Skyroom on the seventh floor of ShanghaiMart. Three branded wedding dress vendors, namely Hangzhou Pure Occasions Co., Ltd, Only & One Bridal and Beijing BEADY Wedding Dress Design Co., Ltd, will headline at the fashion event by showcasing their new spring and summer wedding dresses, bringing a fabulous gala vision to visitors. In addition, the 2010 ZFC Professional Cosmetics Fashion Show that will incorporate the world's latest makeup trends will invite China's Mr. Makeup, ZFC's brand ambassador Mr. Zhen Ji, and one of the industry's senior makeup artists, Mr. Zou Zhiqiang, to share and exchange with visitors in the field. Concurrent events also include a lecture on Scale and Standardization Processes in Children's Photography. Furthermore, as part of a lucky draw to be held by the organizer, 15 out of the first 100 professional visitors will receive complimentary gifts each day. You are warmly welcome to attend the 17th China - Shanghai International Wedding Photographic Equipment Exhibition, International Children's Photography and Theme Photography Exhibition.

SOURCE Shanghai International Exhibition Service Corporation

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