The Yankee Group Names Brian Adamik as President and Chief Operating Officer

    BOSTON, Aug. 7 /PRNewswire/ -- The Yankee Group, an internationally
 recognized leader in technology research and strategic consulting, today
 announced that Brian Adamik has been named to the newly created position of
 president and chief operating officer, effective immediately.  The appointment
 of Adamik to this position follows the first board meeting of the Yankee Group
 after its recent acquisition by Reuters Enterprise.  Adamik will report
 directly to Berge Ayvazian, who will continue as chief executive officer of
 the Yankee Group and primary interface to Reuters Enterprise.
     ( Photo:  http://www.newscom.com/cgi-bin/prnh/20000609/YANKEELOGO )
     As president and COO, Adamik will oversee the organization's domestic and
 international day-to-day operations, including its research, sales and
 marketing, and business development functions, as well as integrating the
 company's rapid global expansion.  As CEO, Ayvazian will be focusing on the
 strategies and corporate direction for continued development and growth, and
 building a disciplined international mergers-and-acquisitions capability.
 Ayvazian and Adamik will maintain their roles as leading industry analysts and
 key spokespersons for the Yankee Group.
     Ayvazian stated, "Since joining the Yankee Group over six years ago, Brian
 has played a major role in developing the expanded research focus and business
 processes in our organization.  Most recently he was responsible for retooling
 our major research programs for enhanced Internet and e-business focus."
 Ayvazian added, "Moreover, Brian has been instrumental in guiding the company
 to achieve record financial results in the first half of the year.  I am
 delighted to have Brian in this new and expanded role, and look forward to
 working more closely with him in his new capacity to strengthen and accelerate
 our business."
     "Reuters Enterprise is pleased with its recent acquisition of the Yankee
 Group.  Berge and Brian are playing a critical role in the rapid growth of the
 company, and we have a strong desire to build a large international business,"
 said Brad Hanson, the Yankee Group's chairman and managing director of Reuters
 Enterprise.
     "I am honored and very excited about taking on this new opportunity.  My
 new role will have me focused on the execution of corporate strategy in an
 expedient and customer-centric manner," said Adamik.  Specifically, Adamik
 will lead the development of a business management team to build upon the
 current success in the Internet and e-business research and consulting space
 and global market expansion.  He will also develop business processes and
 procedures that will help guide the company during its continued expansion.
     Adamik has held numerous positions within the Yankee Group, including the
 overall management of several major research programs.  In 1999, he was
 appointed COO and has led many of the company's recent transformation efforts,
 as well as leading all aspects of research and sales.
     Prior to joining the Yankee Group, Adamik had a significant career at AT&T
 spanning the company's engineering, marketing, product management, and
 government affairs departments. He has extensive knowledge in the areas of
 consumer market strategy, business case development and analysis, market
 research, competitive benchmarking, regulatory analysis, and the overall
 structure of the telecommunications industry.  Adamik is also one of the most
 frequently quoted analysts in the nation.  He earned a B.S. degree in
 management from Pace University and an M.A. in industrial psychology from
 Fairleigh Dickinson University.
 
     About The Yankee Group
     The Yankee Group is an internationally recognized leader in technology
 research and strategic consulting, whose broad-reaching analysis encompasses
 all areas essential to e-business success: the Internet, electronic commerce,
 communications, wireless/mobile, computing, and enterprise applications.  The
 Yankee Group specializes in assisting companies with their e-business,
 enterprise networking, Internet technology, and electronic market initiatives
 while maintaining synergy with their overall business strategies.  The Yankee
 Group continues to distinguish itself by providing personalized one-to-one
 analysis and planning assistance to its customers.  Additional information
 about the Yankee Group can be found at www.yankeegroup.com.
 
     About Reuters
     Reuters supplies the global financial markets and the news media with the
 widest range of information and news products including real-time financial
 data, collective investment data, numerical, textual, historical, and
 graphical databases plus news, graphics, news video, and news pictures.  It
 reaches over 519,000 users in 57,720 locations and extensively uses Internet
 technologies for wider distribution of information and news.  Reuters designs
 and installs enterprise-wide information management and risk management
 systems for the financial markets, as well as provides equity and foreign
 exchange transaction systems.
     Reuters provides news and information to over 225 Internet sites reaching
 an estimated 12 million viewers monthly.  Reuters is the world's largest news
 and television agency with 1,946 journalists, photographers, and camera
 operators in 183 bureaus serving 157 countries.  News is published in 23
 languages.  Instinet, an international electronic agency stockbroker, is an
 independently managed subsidiary of Reuters.  The Group employed 16,898 staff
 in 212 cities in 95 countries at 30 June 1999.
     For more details see: www.reuters.com/mediapack/
 
 

SOURCE Yankee Group

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