The Yankee Group Says 21 Million U.S. Households are Interested in Home Networking
The Industry's Top Analysts and Executives Gather in Santa Clara to
Explain the Challenges in Bringing a Digital Lifestyle to the Consumers
BOSTON, Oct. 23 /PRNewswire/ -- According to research presented today by the Yankee Group at its Networked Home Symposium, held in Santa Clara, California, as many as 21 million U.S. households are interested in digital remodeling, and estimates show that 12.4 million of these households want to implement home networking capabilities within the next year. At the industry's most comprehensive forum on home networking, the Yankee Group and top executives from leading companies such as Sun Microsystems, Broadcom, emWare, and Microsoft will focus on delivering the networked home and all the components of the networked lifestyle to consumers--entertainment applications and content, converged communications services, residential gateways, consumer electronics, network ease-of-use, and emerging technologies. With the digital home fast becoming a reality, each of these segments will play an increasingly important role. (Photo: http://www.newscom.com/cgi-bin/prnh/20000609/YANKEELOGO ) The Yankee Group states that the key factor in household adoption will be the delivery of compelling applications and services that utilize a network. One of the main attractions of digital remodeling will be having digital content (music, movies, books) delivered to the home network, and then accessing this content using any network device such as a TV, PC, stereo, and mobile phone. Digital Home Convergence "Consumers will not network for the sake of having a network," according to program manager Karuna Uppal, "they will purchase network devices because of the compelling applications and services these devices support." A Yankee Group home networking study shows that the applications and services that consumers are most interested in include: 42% of PC households would use a network to enhance communication with family members. 39% of PC households want a network that allows them to view downloaded video anywhere in the home, and 33% want to do the same for music. 37% would use a network to monitor and control home heating and cooling systems. 36% would use it to control home appliances from anywhere in the home. 33% want additional phone lines as part of broadband data packages. Panelists and speakers at the two-day symposium discuss what it takes to deliver these applications and services to consumers, and will also discuss what is driving consumers to adopt networks, the challenges of delivering these services to consumers, and the many types of devices being built with network capability including residential gateways, which will be the core of the home network. Steve Thomas, host of PBS's "This Old House," will present a celebrity keynote address. Visionary keynotes during the conference include high-tech industry leaders Dr. Henry Samueli, chief technology officer, Broadcom Corp.; Michael Nelson, CEO and co-founder, emWare, Inc.; Bob Dillon, CEO, Enikia; Jon DeVaan, Microsoft Corp.; and Greg Papadopoulos, chief technology officer, Sun Microsystems. Market Convergence A great deal of consumer education is needed for consumer adoption, and this year's Networked Home Symposium 2000 also addresses the issues of marketing and retailing home networking products to consumers. The third- annual Networked Home Symposium focuses on the impact the networked home is having on consumer markets and all the components of the networked lifestyle- entertainment applications and content, converged communications services and providers, residential gateways, consumer electronics, network ease-of-use, and emerging technologies and hardware platforms NOTE TO EDITORS: For additional information please contact Hanna Roach, Media Relations Specialist, at 617-880-0360 or firstname.lastname@example.org. About the Yankee Group The Yankee Group is an internationally recognized leader in technology research and strategic consulting, whose broad-reaching analysis encompasses all areas essential to e-business success: the Internet, electronic commerce, communications, wireless/mobile, computing, and enterprise applications. The Yankee Group specializes in assisting companies with their e-business, enterprise networking, and Internet technology and electronic market initiatives while maintaining synergy with their overall business strategies. Headquartered in Boston, the company's research and sales staff is located throughout North America, Europe, Latin America, and Asia-Pacific. With over 30 different planning services, complete consulting capabilities, and a full calendar of technology-focused conferences and seminars held around the globe, the Yankee Group is truly a "one-stop shop" for strategic analysis and advice on the information technology industry as a whole. The Yankee Group continues to distinguish itself by providing comprehensive research, electronic content delivery, and the industry's only personalized one-to-one approach for client inquiry. For additional information regarding the Yankee Group and the services it offers, please visit the company's Web site at www.yankeegroup.com.
SOURCE Yankee Group
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