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The Yankee Group Says 21 Million U.S. Households are Interested in Home Networking

The Industry's Top Analysts and Executives Gather in Santa Clara to

Explain the Challenges in Bringing a Digital Lifestyle to the Consumers



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    BOSTON, Oct. 23 /PRNewswire/ -- According to research presented today by
 the Yankee Group at its Networked Home Symposium, held in Santa Clara,
 California, as many as 21 million U.S. households are interested in digital
 remodeling, and estimates show that 12.4 million of these households want to
 implement home networking capabilities within the next year.  At the
 industry's most comprehensive forum on home networking, the Yankee Group and
 top executives from leading companies such as Sun Microsystems, Broadcom,
 emWare, and Microsoft will focus on delivering the networked home and all the
 components of the networked lifestyle to consumers--entertainment applications
 and content, converged communications services, residential gateways, consumer
 electronics, network ease-of-use, and emerging technologies.  With the digital
 home fast becoming a reality, each of these segments will play an increasingly
 important role.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000609/YANKEELOGO )
     The Yankee Group states that the key factor in household adoption will be
 the delivery of compelling applications and services that utilize a network.
 One of the main attractions of digital remodeling will be having digital
 content (music, movies, books) delivered to the home network, and then
 accessing this content using any network device such as a TV, PC, stereo, and
 mobile phone.
 
     Digital Home Convergence
     "Consumers will not network for the sake of having a network," according
 to program manager Karuna Uppal, "they will purchase network devices because
 of the compelling applications and services these devices support."
     A Yankee Group home networking study shows that the applications and
 services that consumers are most interested in include:
 
     42% of PC households would use a network to enhance communication with
         family members.
 
     39% of PC households want a network that allows them to view downloaded
         video anywhere in the home, and 33% want to do the same for music.
 
     37% would use a network to monitor and control home heating and cooling
        systems.
 
     36% would use it to control home appliances from anywhere in the home.
 
     33% want additional phone lines as part of broadband data packages.
 
     Panelists and speakers at the two-day symposium discuss what it takes to
 deliver these applications and services to consumers, and will also discuss
 what is driving consumers to adopt networks, the challenges of delivering
 these services to consumers, and the many types of devices being built with
 network capability including residential gateways, which will be the core of
 the home network.
     Steve Thomas, host of PBS's "This Old House," will present a celebrity
 keynote address.  Visionary keynotes during the conference include high-tech
 industry leaders Dr. Henry Samueli, chief technology officer, Broadcom Corp.;
 Michael Nelson, CEO and co-founder, emWare, Inc.; Bob Dillon, CEO, Enikia; Jon
 DeVaan, Microsoft Corp.; and Greg Papadopoulos, chief technology officer, Sun
 Microsystems.
 
     Market Convergence
     A great deal of consumer education is needed for consumer adoption, and
 this year's Networked Home Symposium 2000 also addresses the issues of
 marketing and retailing home networking products to consumers.  The third-
 annual Networked Home Symposium focuses on the impact the networked home is
 having on consumer markets and all the components of the networked lifestyle-
 entertainment applications and content, converged communications services and
 providers, residential gateways, consumer electronics, network ease-of-use,
 and emerging technologies and hardware platforms
 
     NOTE TO EDITORS: For additional information please contact Hanna Roach,
 Media Relations Specialist, at 617-880-0360 or hroach@yankeegroup.com.
 
     About the Yankee Group
     The Yankee Group is an internationally recognized leader in technology
 research and strategic consulting, whose broad-reaching analysis encompasses
 all areas essential to e-business success: the Internet, electronic commerce,
 communications, wireless/mobile, computing, and enterprise applications.  The
 Yankee Group specializes in assisting companies with their e-business,
 enterprise networking, and Internet technology and electronic market
 initiatives while maintaining synergy with their overall business strategies.
 Headquartered in Boston, the company's research and sales staff is located
 throughout North America, Europe, Latin America, and Asia-Pacific.  With over
 30 different planning services, complete consulting capabilities, and a full
 calendar of technology-focused conferences and seminars held around the globe,
 the Yankee Group is truly a "one-stop shop" for strategic analysis and advice
 on the information technology industry as a whole.  The Yankee Group continues
 to distinguish itself by providing comprehensive research, electronic content
 delivery, and the industry's only personalized one-to-one approach for client
 inquiry.  For additional information regarding the Yankee Group and the
 services it offers, please visit the company's Web site at
 www.yankeegroup.com.
 
 

SOURCE Yankee Group

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