BOSTON, Aug. 2 /PRNewswire/ -- New CRM technologies are enabling organizations to better attract and retain customers, but organizations need to understand how these new technologies will enhance their business strategy in order to realize the true potential of CRM and reap the benefits of interacting with customers electronically. The Developing Digital Customer Loyalty Conference, August 21-22, 2000 in Boston, is designed to put these new technologies into a business context so that attendees will develop the necessary business framework to incorporate new Internet tools and technologies into their CRM strategy. ( Photo: http://www.newscom.com/cgi-bin/prnh/20000609/YANKEELOGO ) The Yankee Group has assembled some of the industry's leading thinkers for this event. The Developing Digital Customer Loyalty conference features case studies from E*Trade, Best Buy and Fujitsu. Keynote speakers include: Barbara Bund, MIT Professor; Kathryn Henry, vice president, Business Technology, Levi Strauss & Company; Bill Seawick, vice president of marketing, Blaze Software; and Tony Zingale, president, Clarify eBusiness Applications, Nortel Networks. "The agenda for this conference has been designed to go beyond the technology and to explore what truly drives loyalty in the digital age," stated Chris Selland, vice president at the Yankee Group. "As technology moves forward and use of the Internet increases, customers are presented with ever-expanding options and always-improving levels of service. In other words, the bar continues to be raised, and only companies that are able to use technology to get to the core motivations of their customers and develop long-term relationships will succeed." "Nortel Networks brings relationships front and center in today's Internet-charged economy," said Tony Zingale, president, Clarify eBusiness Applications, Nortel Networks. "Providing a seamless total customer experience and maximizing Return on Relationship is a fundamental for the second wave of eBusiness. We are proud to be a part of the Yankee Group conference, Developing Digital Customer Loyalty, as it's important to understand how to measure customer loyalty in today's fast-moving technology." Bill Seawick, vice president of marketing, Blaze Software and industry guest speaker at the conference, further commented on new technology and trends that are enriching company to customer relations: "Companies are finding that early adopter views of Web-based personalization are no longer sufficient to win and keep customers. They need to combine company policies and business methods with the customer's needs and desires to create a unique way of treating each customer no matter how they interact - by Web, call center, kiosk, or email." To register or obtain further details about the conference please contact Anne Agen at (617) 956-5000 x460 or visit www.yankeegroup.com or email firstname.lastname@example.org. About the Yankee Group - www.yankeegroup.com The Yankee Group is an internationally recognized leader in technology research and strategic consulting, whose broad-reaching analysis encompasses all areas essential to e-business success: the Internet, electronic commerce, communications, wireless/mobile, computing, and enterprise applications. The Yankee Group specializes in assisting companies with their e-business, enterprise networking, and Internet technology and electronic market initiatives while maintaining synergy with their overall business strategies. The Yankee Group continues to distinguish itself by providing personalized one-to-one analysis and planning assistance to its customers.
SOURCE Yankee Group