The Yankee Group Will Help Organizations Develop a Business and Technology Strategy for Interacting with Customers Digitally at the Developing Digital Customer Loyalty Conference, August 21-22, 2000 in Boston, MA

Aug 02, 2000, 01:00 ET from Yankee Group

    BOSTON, Aug. 2 /PRNewswire/ -- New CRM technologies are enabling
 organizations to better attract and retain customers, but organizations need
 to understand how these new technologies will enhance their business strategy
 in order to realize the true potential of CRM and reap the benefits of
 interacting with customers electronically.  The Developing Digital Customer
 Loyalty Conference, August 21-22, 2000 in Boston, is designed to put these new
 technologies into a business context so that attendees will develop the
 necessary business framework to incorporate new Internet tools and
 technologies into their CRM strategy.
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     The Yankee Group has assembled some of the industry's leading thinkers for
 this event.  The Developing Digital Customer Loyalty conference features case
 studies from E*Trade, Best Buy and Fujitsu.  Keynote speakers include: Barbara
 Bund, MIT Professor; Kathryn Henry, vice president, Business Technology, Levi
 Strauss & Company; Bill Seawick, vice president of marketing, Blaze Software;
 and Tony Zingale, president, Clarify eBusiness Applications, Nortel Networks.
     "The agenda for this conference has been designed to go beyond the
 technology and to explore what truly drives loyalty in the digital age,"
 stated Chris Selland, vice president at the Yankee Group.  "As technology
 moves forward and use of the Internet increases, customers are presented with
 ever-expanding options and always-improving levels of service.  In other
 words, the bar continues to be raised, and only companies that are able to use
 technology to get to the core motivations of their customers and develop
 long-term relationships will succeed."
     "Nortel Networks brings relationships front and center in today's
 Internet-charged economy," said Tony Zingale, president, Clarify eBusiness
 Applications, Nortel Networks.  "Providing a seamless total customer
 experience and maximizing Return on Relationship is a fundamental for the
 second wave of eBusiness.  We are proud to be a part of the Yankee Group
 conference, Developing Digital Customer Loyalty, as it's important to
 understand how to measure customer loyalty in today's fast-moving technology."
     Bill Seawick, vice president of marketing, Blaze Software and industry
 guest speaker at the conference, further commented on new technology and
 trends that are enriching company to customer relations:  "Companies are
 finding that early adopter views of Web-based personalization are no longer
 sufficient to win and keep customers.  They need to combine company policies
 and business methods with the customer's needs and desires to create a unique
 way of treating each customer no matter how they interact - by Web, call
 center, kiosk, or email."
     To register or obtain further details about the conference please contact
 Anne Agen at (617) 956-5000 x460 or visit or email
     About the Yankee Group -
     The Yankee Group is an internationally recognized leader in technology
 research and strategic consulting, whose broad-reaching analysis encompasses
 all areas essential to e-business success: the Internet, electronic commerce,
 communications, wireless/mobile, computing, and enterprise applications.  The
 Yankee Group specializes in assisting companies with their e-business,
 enterprise networking, and Internet technology and electronic market
 initiatives while maintaining synergy with their overall business strategies.
 The Yankee Group continues to distinguish itself by providing personalized
 one-to-one analysis and planning assistance to its customers.

SOURCE Yankee Group