BOSTON, Aug. 2 /PRNewswire/ -- New CRM technologies are enabling
organizations to better attract and retain customers, but organizations need
to understand how these new technologies will enhance their business strategy
in order to realize the true potential of CRM and reap the benefits of
interacting with customers electronically. The Developing Digital Customer
Loyalty Conference, August 21-22, 2000 in Boston, is designed to put these new
technologies into a business context so that attendees will develop the
necessary business framework to incorporate new Internet tools and
technologies into their CRM strategy.
( Photo: http://www.newscom.com/cgi-bin/prnh/20000609/YANKEELOGO )
The Yankee Group has assembled some of the industry's leading thinkers for
this event. The Developing Digital Customer Loyalty conference features case
studies from E*Trade, Best Buy and Fujitsu. Keynote speakers include: Barbara
Bund, MIT Professor; Kathryn Henry, vice president, Business Technology, Levi
Strauss & Company; Bill Seawick, vice president of marketing, Blaze Software;
and Tony Zingale, president, Clarify eBusiness Applications, Nortel Networks.
"The agenda for this conference has been designed to go beyond the
technology and to explore what truly drives loyalty in the digital age,"
stated Chris Selland, vice president at the Yankee Group. "As technology
moves forward and use of the Internet increases, customers are presented with
ever-expanding options and always-improving levels of service. In other
words, the bar continues to be raised, and only companies that are able to use
technology to get to the core motivations of their customers and develop
long-term relationships will succeed."
"Nortel Networks brings relationships front and center in today's
Internet-charged economy," said Tony Zingale, president, Clarify eBusiness
Applications, Nortel Networks. "Providing a seamless total customer
experience and maximizing Return on Relationship is a fundamental for the
second wave of eBusiness. We are proud to be a part of the Yankee Group
conference, Developing Digital Customer Loyalty, as it's important to
understand how to measure customer loyalty in today's fast-moving technology."
Bill Seawick, vice president of marketing, Blaze Software and industry
guest speaker at the conference, further commented on new technology and
trends that are enriching company to customer relations: "Companies are
finding that early adopter views of Web-based personalization are no longer
sufficient to win and keep customers. They need to combine company policies
and business methods with the customer's needs and desires to create a unique
way of treating each customer no matter how they interact - by Web, call
center, kiosk, or email."
To register or obtain further details about the conference please contact
Anne Agen at (617) 956-5000 x460 or visit www.yankeegroup.com or email
About the Yankee Group - www.yankeegroup.com
The Yankee Group is an internationally recognized leader in technology
research and strategic consulting, whose broad-reaching analysis encompasses
all areas essential to e-business success: the Internet, electronic commerce,
communications, wireless/mobile, computing, and enterprise applications. The
Yankee Group specializes in assisting companies with their e-business,
enterprise networking, and Internet technology and electronic market
initiatives while maintaining synergy with their overall business strategies.
The Yankee Group continues to distinguish itself by providing personalized
one-to-one analysis and planning assistance to its customers.
SOURCE Yankee Group