CULVER CITY, Calif., May 5 /PRNewswire/ -- As The Zohan (a/k/a Adam
Sandler) gives up counter-terrorism to pursue his goal of making the world
"silky smooth," he will have a legion of supporters rallying around his
efforts by using their mobile phones. Moviegoers interacting with the new
specially marked You Don't Mess with the Zohan theatrical standee,
exclusively placed in 25 Regal Entertainment Group theatre lobbies
nationwide beginning May 2, will be able to receive six free exclusive and
unique voicetones on their devices equipped with Bluetooth(R) wireless
technology. Bluetooth wireless technology enables consumers to form
one-to-one connections with their mobile devices without requiring internet
connectivity. You Don't Mess with the Zohan will be released in theaters
nationwide on June 6, 2008.
The specially marked standee features a beauty salon chair and imagery
of Adam Sandler as The Zohan, an Israeli commando who fakes his own death
in order to pursue his dream of becoming a hairstylist in New York, and
comes equipped with bluecasting media servers to distribute the voicetones.
When moviegoers sit in the stylist's chair, they will hear a sequence of
exclusive unique voicetones recorded by Adam Sandler as The Zohan.
Consumers can receive all six lines, which pay tribute to The Zohan's basic
necessities of life, Disco, silky smooth hair and hummus, and use them as
voicetones on their mobile devices by following a few simple instructions
on the standee. The voicetones will be distributed to consumers from media
servers provided by Blue Media, Inc. (http://www.bluemedia-inc.com).
Commenting on the announcement, Dwight Caines, executive vice
president, worldwide digital marketing strategy, said, "The standee
provides a unique way for consumers to experience the distinctive
larger-than-life character of The Zohan. Fans can use their mobile phones
to take fun pictures of themselves posing with Adam Sandler as The Zohan,
and then walk away with voicetones that are soon to be classic one-liners."
You Don't Mess with the Zohan is directed by Dennis Dugan, written by
Adam Sandler & Robert Smigel & Judd Apatow, and produced by Adam Sandler
and Jack Giarraputo. The film's website is
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group,
is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE)
is a subsidiary of Sony Corporation of America (SCA), a subsidiary of
Tokyo-based Sony Corporation. SPE's global operations encompass motion
picture production and distribution; television production and
distribution; digital content creation and distribution; worldwide channel
investments; home entertainment acquisition and distribution; operation of
studio facilities; development of new entertainment products, services and
technologies; and distribution of filmed entertainment in 67 countries.
Sony Pictures Entertainment can be found on the World Wide Web at
SOURCE Columbia Pictures