Theatrical Standee for You Don't Mess with the Zohan to Feature Exclusive Free Voicetones for Moviegoers' Cell Phones With Bluetooth(R) Technology

    CULVER CITY, Calif., May 5 /PRNewswire/ -- As The Zohan (a/k/a Adam
 Sandler) gives up counter-terrorism to pursue his goal of making the world
 "silky smooth," he will have a legion of supporters rallying around his
 efforts by using their mobile phones. Moviegoers interacting with the new
 specially marked You Don't Mess with the Zohan theatrical standee,
 exclusively placed in 25 Regal Entertainment Group theatre lobbies
 nationwide beginning May 2, will be able to receive six free exclusive and
 unique voicetones on their devices equipped with Bluetooth(R) wireless
 technology. Bluetooth wireless technology enables consumers to form
 one-to-one connections with their mobile devices without requiring internet
 connectivity. You Don't Mess with the Zohan will be released in theaters
 nationwide on June 6, 2008.
     The specially marked standee features a beauty salon chair and imagery
 of Adam Sandler as The Zohan, an Israeli commando who fakes his own death
 in order to pursue his dream of becoming a hairstylist in New York, and
 comes equipped with bluecasting media servers to distribute the voicetones.
 When moviegoers sit in the stylist's chair, they will hear a sequence of
 exclusive unique voicetones recorded by Adam Sandler as The Zohan.
 Consumers can receive all six lines, which pay tribute to The Zohan's basic
 necessities of life, Disco, silky smooth hair and hummus, and use them as
 voicetones on their mobile devices by following a few simple instructions
 on the standee. The voicetones will be distributed to consumers from media
 servers provided by Blue Media, Inc. (
     Commenting on the announcement, Dwight Caines, executive vice
 president, worldwide digital marketing strategy, said, "The standee
 provides a unique way for consumers to experience the distinctive
 larger-than-life character of The Zohan. Fans can use their mobile phones
 to take fun pictures of themselves posing with Adam Sandler as The Zohan,
 and then walk away with voicetones that are soon to be classic one-liners."
     You Don't Mess with the Zohan is directed by Dennis Dugan, written by
 Adam Sandler & Robert Smigel & Judd Apatow, and produced by Adam Sandler
 and Jack Giarraputo. The film's website is
     About Columbia Pictures
     Columbia Pictures, part of the Columbia TriStar Motion Picture Group,
 is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE)
 is a subsidiary of Sony Corporation of America (SCA), a subsidiary of
 Tokyo-based Sony Corporation. SPE's global operations encompass motion
 picture production and distribution; television production and
 distribution; digital content creation and distribution; worldwide channel
 investments; home entertainment acquisition and distribution; operation of
 studio facilities; development of new entertainment products, services and
 technologies; and distribution of filmed entertainment in 67 countries.
 Sony Pictures Entertainment can be found on the World Wide Web at

SOURCE Columbia Pictures

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