Is the Fastest-Growing Next-Generation Shopping Search Engine

Company emerges as market-leader in monthly page-views and user interaction


Mar 28, 2007, 01:00 ET from

    MOUNTAIN VIEW, Calif., March 28 /PRNewswire/ -- announced
 today that since launch it has experienced significant traffic growth and
 is the number one next-generation shopping site in terms of traffic and
 consumer interaction metrics. In addition, the company's newly-added
 strategic partnerships and monetization features will continue to grow
 traffic and revenue in the coming months.
     Since launched on October 31, 2006, unique visits to the
 site have grown by 540 percent, from 141,625 visits in November to a run
 rate of over 900,000 in March 2007. Based on this run rate,
 will easily surpass the milestone of one million monthly visitors during
 the month of April, just six months after the company launched.
 Additionally, is already experiencing more than five million
 page views per month, indicating consumers are highly engaged with the site
 and integrating it into their everyday shopping routines.
     "Consumers are obviously finding value in as a preferred
 shopping search engine," said Siva Kumar, co-founder and CEO of " is emerging as the clear next-generation leader
 in shopping search. We set out to develop the most comprehensive and
 efficient discovery shopping engine, enabling consumers to find anything
 for sale online, especially lifestyle products. With the largest product
 index among all shopping search engines and the leading traffic and
 engagement numbers among new entrants, we are proud of what we have
 accomplished since October. We are thrilled at the early response that has
 put us in this leadership position."
     Additional traffic highlights since launch include:
     -- According to Hitwise, the weekly average session duration on is over six minutes.
     -- Visitors to are highly engaged with the site, averaging
        five page views per session.
     -- Traffic to has grown by 100 percent since the month of
        January; in March traffic to was 2.6 times that of
        December -- the most important online shopping month of the year.
     -- has averaged a monthly traffic growth rate of over 35
        percent so far in 2007. has also announced new content distribution partnerships
 with the Glam Publishers Network and, among others, and has
 added sponsored CPC (cost-per-click) ads that are clearly marked and placed
 within its search results. The company has introduced key features that
 improve the product discovery experience such as "Find Similar Items,"
 "Shop by Color," "Related Searches" and "Hot Searches."
     About debuted in October 2006 as a discovery shopping search
 engine that delivers a comprehensive, relevant and visually compelling
 shopping experience optimized for lifestyle products. Unlike traditional
 comparison shopping sites, provides the largest product
 selection emphasizing leading styles, brands and stores and the ability to
 browse and search for similar items. crawls the entire Web,
 using its "Product Ranking Engine" technology to rank more than 150 million
 products from more 500,000 stores based on market supply and demand
 indicators. The result is that any search will return custom-catalog
 results where consumers can search-to-browse and intelligently navigate the
 web's massive product offerings., headquartered in Mountain
 View, Calif., is backed by the leading venture capital firms Redpoint
 Ventures and Lightspeed Venture Partners. For more information, visit