TheFind.com Successfully Raises $10,000 in Its First 'Color for a Cause' Charity Campaign

TheFind.com's Shopping Search Technology and Significant Traffic Gains

Benefit Doctors Without Borders in the Inaugural Campaign

    MOUNTAIN VIEW, Calif., Jan. 18 /PRNewswire/ -- TheFind, Inc. today
 announced the completion of its first "Color for a Cause" campaign, which
 successfully raised $10,000 for Doctors Without Borders, the international
 medical humanitarian aid organization. TheFind.com created this campaign to
 mark the launch of its search by color technology that helps shoppers
 easily find everything from red coffee makers to blue vases, black dresses
 and more. TheFind.com donated $1 to Doctors Without Borders for every
 person who searched for a "red" item on its shopping search engine.
 TheFind.com chose BlogHer, the leading women's blogging network, as its
 exclusive marketing partner for this campaign. According to Doctors Without
 Borders, a $10,000 donation provides 10,000 needy people with vaccinations
 for meningitis or measles.
     "When you combine our powerful shopping search technology with the
 efforts and enthusiasm of our passionate audience, great things will
 happen," said Larisa Hall, vice president of marketing for TheFind.com.
 "TheFind.com's traffic grew over 150% in December over November, and
 January shows no signs of slowing down. Due to the overwhelming enthusiasm
 and response from our users, we plan to make "Color for a Cause" a
 recurring event. We hope to lead a new wave of companies that actively make
 philanthropy a part of their mission, and we are working on selecting a
 charity for our next campaign."
     "Many leading women bloggers in the BlogHer Network rallied behind the
 "Color for a Cause" campaign," said Jory Des Jardins, co-founder and
 president of business development & alliances of BlogHer. "We are proud
 that TheFind.com chose the BlogHer network of influential women bloggers to
 enthusiastically support this event benefiting Doctors Without Borders."
     About TheFind.com
     TheFind.com is a shopping search engine that aims to find every product
 for sale from every store online and to return the most relevant matches on
 the first page of results. TheFind.com is the Web's most comprehensive
 shopping search engine, indexing over 150 Million products from over
 500,000 stores. TheFind.com's exclusive Product Ranking Engine (PRE),
 algorithmically ranks this comprehensive set of products and stores to
 reflect the current market supply and demand, ensuring true market
 relevance that is not influenced by paid advertising. Its distinct and
 intuitive graphical design enables a responsive and efficient shopping
 experience. TheFind.com is the most comprehensive, unbiased, relevant and
 efficient resource for the online shopper. TheFind.com, headquartered in
 Mountain View, Calif., is backed by the leading venture capital firms
 Redpoint Ventures and Lightspeed Venture Partners. For more information,
 visit www.thefind.com .
     About BlogHer
     Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa
 Stone, BlogHer LLC's mission is to create opportunities for women bloggers
 to pursue exposure, education, and community, through online platforms and
 regular conferences. The BlogHer Community (www.blogher.org ) is the Web's
 number one guide to blogs by women, where 60+ editors write guides to the
 hottest blogging by women in 20+ popular topics. After two successful
 annual conferences in Silicon Valley, BlogHer Conferences will be expanding
 to produce multiple events and move East in 2007. The company's latest
 initiative is the BlogHer Advertising Network, BlogHer's first qualified,
 targeted environment for contextual advertising showcasing a growing list
 of women bloggers across multiple verticals. For more information visit
 http://blogherads.com .
     About Doctors Without Borders
     Doctors Without Borders is an international independent medical
 humanitarian organization that delivers emergency aid to people affected by
 armed conflict, epidemics, natural and man-made disasters, and exclusion
 from health care in more than 70 countries. A private, nonprofit
 organization, Doctors Without Borders was founded in 1971 as the first
 non-governmental organization to both provide emergency medical assistance
 and bear witness publicly to the plight of the people it assists. For more
 information, visit http://www.doctorswithoutborders.org/
 
 

SOURCE TheFind, Inc.