TheKnot.com Says "I Do" And Announces First Live-Streaming Dream Wedding On Valentine's Day
-- One lucky bride to win a customized New York City wedding planned by fellow brides and the rest of America, with TheKnot.com editor's seal of approval --
NEW YORK, Sept. 20, 2012 /PRNewswire/ -- Valentine's Day just got a little more romantic. TheKnot.com, the #1 wedding planning resource, will be streaming the first live wedding across TheKnot.com, Facebook and other media platforms straight from New York City on February 14, 2013. Beginning on October 15, brides across America will have a chance to enter this nationwide contest to have every element of their wedding – from the gown to the groom's cake – chosen by the biggest social network of brides on the planet, and anyone across the country who wants to play wedding planner!
Every week in a live-streaming TV show, celebrity wedding planner Amy Shey Jacobs and TheKnot.com editors will lend their bridal expertise and let the brides decide: roses vs. peonies, tuxedos vs. suits, buttercream vs. fondant – it's all up to them! We'll bring in special guests to share the latest and greatest wedding trends, and check in with our couple via a weekly blog to see their video reactions to what has been selected for them. Did they love it? Hate it? We'll find out live! We'll be crowdsourcing opinions and getting votes from every platform out there, from Twitter to Pinterest, and creating customized boards for each element of their wedding – from a fashionable gown to the beautiful bouquet. And once it's all been curated by the industry's top experts, we'll leave the voting up to America to have the final say on every element of the day, all culminating in the grand finale – the first live-streaming wedding across TheKnot.com, Facebook and various other media platforms straight from the Big Apple.
"We are thrilled to announce the launch of such an exciting and innovative program. From all our years doing this on live television, we know that the world loves to plan someone else's wedding – so we had to keep it going with this digital-only version for our brides!" says Carley Roney, cofounder and editor in chief of TheKnot.com. "By utilizing the expertise and great resources we have, in print, online, video, and via our blog and our strong presence across every social media platform, we are so excited to bring innovative voting elements to our users across America to help one couple win the wedding of their dreams here in New York."
For more information on The Knot Dream Wedding, visit http://blog.theknot.com/2012/09/19/the-knot-dream-wedding, where complete rules for the contest will be available.
The Knot is the nation's leading wedding resource, reaching nearly every bride in America through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot.
The Knot Public Relations Director
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